戴德梁行地产顾问公司全程策划内容要点9786674881

1、mall型物业管理咨询服务内容划分shoppi ng mall and property m anagement con suiting servicec ontents ou tline方法:我们会就以下4方面与当地管理团队协作收集市场资讯、策划所须的开业前与咨询服 务，并拟出所须工作计划、进度报告或讲解：methodolog y: we will work with the local managemen t tearn to collect t he market informati on, plan t he necessa ry preopen ing and co nsulting

2、 s ervices in 4 parts a nd produce necessary work plan , progress reports o r presenta tion：part 业态规划 tr ade mix di anninq/店铺划分 shop lotssizina1 .1 调查市场现状 / 进行市场分析 surv ey marketi ng conditi on and con duct marke t analysis after rec eiving own er*s resea rched info rmation an d documen ts. review s

3、urvey in formati on of market research compa ny an d provide additi onal in puts on informati on to be c ollected b y research company1 .2 市场优劣势 / 市场战略分析 str akness, an d market s trategy an alysis1.3 竞争对手分析 co mpetitors analysis1 .4 商场定位 mai i position ing1.5商场总面积建意propo sed mall g fa1.6 业态规划 trade

4、 mix planning1.7 租户选配 te nant profi ling1.8 店铺划分 shop io ts sizing为了达致最高和最好的概念，需要全面的研究调查：1 .市场类层资料主要住宅密集区，办公室/酒店职员的数量/类型，旅客与暂时寄住的访客， 外地访客的数量，住宅/外劳密集区和其它尚未开发的零售与服务类层竞争数据当前市面上所供应的，包插所提供的服务和商场与零售业的建筑特色租户清空存货当前零售、饮食、娱乐和休闲中心的表现计划和拟议中的直接和非直接竞争的扩建和新建筑3.当前建筑表现的数字租金，服务费，租用率物业管理和服务的标准4目标场地分析舒适设施包括出口-交通方便-人潮流通

5、周边用户环境问题停车（立即改进是可能的）5.业主的行销团队/代理（本地及国际）招聘员工的水平-行销陈述/员工专门技术的质量行销代理所承接的项目利益冲突 己 执 行 的 市 场 研 究 资 料可 供参考（如果当前的数据资料不足，超群可能会建议作补充研究）目标物业的竞争对比零售办公室其它支援设备swot分析（弱点、优点、机遇、威胁）加入顾问在中国或亚洲类似项fi方面的专门知识, 判断以及经验-物业（零售和办公室和设施）物理属性和业主规定价格战略（不同的选择，业主的财务目标） 行销战略（代理，示范单位，直销，战略联盟） 促销（媒体，杂志社与报馆的关系，广告计划）增值 硬件（建筑和舒适设施） 软件（新

6、服务以吸引顾客，制造不容易采用的竞争优势）定位和租户刮析和顾客建议与实行这报馆将成为项冃质量的依据一在硬件、软件方面一以增强项冃的竞争能力。将发出设计 概述以提供开发的设计意向。part2平 面 和 空 间 设 计r设计评审工作内容plan and space des qn critiqu e work det ails1、建筑设施顾问：build lities con suitant1.1建筑结构及功能设计building structural and funct ional desi gn1.1.1柱距设置建议sugge stions on the pillar distanee1.1.2

7、层高建议su ggestions on the lev el height1.1.3楼层单元分隔及编号floor modular d emarcation and numbe ring1.1.4 h窗高度、宽度建议suggestio ns on the renovation material selection1.3广告牌预留位置的建议sugges tions on t he marking out of ad s post loc ation1.4人流、车流的外部导向huma n and vehicular traffic ex ter nal direction15物业用房的设置prope

8、rty roo m setup1.6员工通道设置st aff access setup17员工食堂的设置建议，是否设置，如设置，位置及大小的建议s uggestions on the se tup of sta ff canteen , to setup or not, i f so, sugg estions on the locat ion and si ze.1.8员工区设置的建议，具备哪些功能，位置和大小的建议suggest ions on th e setup of staff are a, to inco rporate wh at functio ns, sugge stions

9、 on the locati on and siz e.1.9公共区域装饰装修的建议，要便于日后使用中的维修和清洁suggest ions on th e decorati on and ren ovation of common ar ea, such t hat there is ease of operation al mainten ance and c leaning wh en propert y becomes operationa i110卫生间的设置建议，数量、位置、大小的建议sug gestions o n the setu p of washr ooms, sugg es

10、tions on the numbe rs, locati on and size1.11商场卸货区以及仓库的设置的建议，位置、大小以及交通的组织等的建议s uggestions on the on the setup of loadin g/unloadin g area and warehouse ,suggesti ons on the location,size and traffic co ordination1.12车库、出入口的设置建议，包括位置、项目内部的车流、人流的交通组织等s uggesti on son the se tup of garage, ingre ss/egr

11、essjncluding locati on ,coordi nati on of pro ject inter nal human and vehicu lar traffi c1.13指示牌的设置setup of signboards114垃圾房的设置setup of garbage room1.15机房、管道井的设置建议suggesti ons on the setup of plant room k access d uct1.16紧急疏散通道的设置建议suggestion s on the s etup of em ergency ex its1.17实际过程中提出的其他问题othe

12、r que stions rai sed during actual pr ocess2、工程其他方面的设置建议suggestio ns on the setup of o ther engin eering asp ects2.1商场照明设置以及布线建议，考虑各个位置的照明所需要的照度、需耍的电量、布 线方式是否利于日后维修、保养等；suggestio ns on the lighting a nd cabling setup, ta king into con siderat ion of the requireme nts on ill umination,electrici ty, m

13、ethod of cablin g of each location a s to wheth er there w ill be eas e of maint enance in the days t o come2.2空调系统的建议：综合考虑项目出售主力百货店等的空调系统的设置，以及高层部 分预留空调室外机位及空调走线的考虑sugges tions on t he air-conditioning system: ov erall cons ideration on the set up of air-conditioni ng system of the flagship shop ,

14、and the space to be marked o ut on the higher lev els for th e outdoor units of t he air-con ditioning system and the cabli ng con side rati ons23背景音乐系统的设置建议，考虑紧急情况的广播问题sugge stions on the setup of backgro und music system, wi th con side rati on on pa system in times o f emergenc y24综合布线部分的建议，包括需要增

15、设的综合布线机房的设置建议sugges tions on t he overall cabling, including suggestion s on the a dditional requiremen ts for an in teg rated cabling p lant room.2.5解能化管理系统，包括监视系统、安防报警系统、对视对讲系统、网络系统、联网 收银系统、停车场管理系统等的设置建议s uggesti ons on the se tup of i nt ellige nt m an agement systems, i n cludi ng m on itoring s

16、ystem, se curity ala rm system,av interc om, intern et/lntrane t, on-line payment s ystem, car park mana gement sys tem, etc.26消防系统的设置建议suggest ions on th e setup of fire cont rol system27煤气报警系统的设置建议sugg estions on the setup of gas al arm system2.8空调系统的设置建议sugges tions on t he setup o f air-cond iti

17、oning s ystem29信号放大器的设置建议suggestion s on the s etup of am plifiers (signal amp lifiers?)210给、排水系统的设置建议sugg estio ns on the water drain age s ystem2.11中水系统的设置建议suggestion s on the s etup of212热力供应系统的设置建议sugges tions on t he setup o f heating system2.13电梯、货梯、扶梯以及消防电梯的设置建议suggestio ns on the setup of p

18、 assenger l ift, cargo lift, esc alator and fire lift214程控交换机系统的设置建议su ggestions on the set up of remo te exchang e system2.15供配电系统的建议，考虑供电量的估算、后备供电系统、供电线路等sugges tions on t he electri cal supply system, c onsiderati on for com putation o f the powe r rating,backup pow er supply system, ca bling, et

19、c.216应急照明系统的设置setu p of the e mergency l ighting sy stem2.17可视对讲系统av i ntercom sy stem2.18电话系统的设置建议s uggestions on the se tup of tel ecommunica tion syste m2.19项目景观设计建议sugge stions on the projec t landscap e design2 .20实际过程中提出的其他问题othe r question s raised d uring actu al process以上部分的建议报告，要求结合文字说明以及图

20、纸介绍两部分。the propos al for the above to incorporat e two aspe cts, namel y, written descripti on and gra phical exp lanation.3.1平面和空间设计schematic and spati al design3.1.1有效设置人行通道、扶梯、升降梯等商业设施，将客流引到商业的每一个角落eftective setup of c ommercial facilities like corr idors, esc alators, e levators,etc., to d irect

21、 the flow shopp ers to eve ry corner of the bui iding3.1.2商场出入口设计如何与周边公共交通工具exit desi gn to coor dinate wit h perimete r public t ransport t raffic3.1 .3相邻店面的搭配to tie-in with neigh boring sho p-front3.2停车场car p ark4. la nd lord's pro vision to ten anted p remises承租店面的业主规定-a nchor tena nt, mini a

22、 nchor, res taurantsjast food旗舰店，小旗舰店，餐厅，快餐-stan dard shop标准店铺-list down mech anical, el ectrical,plumbing a nd sanita ry provisi ons 列出机电、水管以及卫生规定-i ist down a rchitectur al finishe s., height, floor io ading of a ii tenante d premises 列出所有承租店面的建筑终饰、高度，地板承重量5. co mmon areas sig nages -external and

23、in ter n al 共用区指内部与外部-maj or tenant signs on e xternal wa ils外墙的主耍租户标示牌-mall signs and logo商场的标志和商标-faci lities sig ns such as toilets,car park t elephones etc设备指示牌比如卫生间，停车场，电话，等等-car park signa ges and op erational signages停车场指示牌和日常运作指示牌-work with the d esigner on brief on signages a nd graphic s n

24、eeds与设计师合作拟定指示牌和图象需要的设计概耍review work done by designer审核设计师的所有工作6. carp ark停车场-r ecommend e quipment a nd systems for car p ark推荐停车场装置与系统-sugg est list o f safety m irrors, hu mps, prote ction/guar d rails sy stem to pr event vehi cular damages建议并列出防止车辆损坏的安全镜，路丘，防护/围杆系统7. advertising and promotion al

25、 require merits广告与促销需求infor mation or service co unter咨询或服务台-stage for perfor man ces表演台-exhibiti ons and ev ents area展览和节目区-ad vertising box-lighte d and non lighted广告有灯和无灯-p ostal pane is广告招贴版-led/plasma scree ns 液晶屏/plasma屏 -pushcart s and kios ks 花车和售卖亭-provide b rief, loca tion of si gns/advert

26、 ising boxe s for desi gner to pr oduce desi gn 提供指示牌/广告版的设计摘要与位置予设计师以完成设计 review审核8.it inf rastructureit基础架构 -provide br ief for br oadband (w ired and w ireless) 提供宽频(有线和无线)设计概要-wor k with des igner on c urrent and future ne eds 就当前与将来的需求与设计师合作结合商业业态.交通动线与项冃的设计图纸等，对体内停车场的设置捉出符合商业规律的方案in corp orati

27、 ng co mmercial p rese nee, t raffic moveme nt axis desig n pi ans, propo se a setup for internal car pa rk in acco rdance wit h commerci al norms.part3-、市场及租赁计划ma rketinq an d leasing plans1市场调查market r esearch1.1调查市场现状/进行市场分析resea rch on cur rent marke t conditio ns/conduct market an alysis1.2市场优劣

28、势/市场战略分析competi tiveness a nalysis/ma rketing st rategy ana lysis1.3竞争对手分析comp etitive an alysis2细分市场及目标mark et segment ation and objective2.1市场的细分m arket segm entation2.2市场冃标的确立establishi ng marketi ng objecti ves3市场战略marketing strategy3.1预算budget3.2产品策略(租金表、服务费、价格折扣/优惠)pro duct strat egy (lease sc

29、hedule,service c harges, di sounts)4招商策划market ing planni ng提出适合的租赁条件，确定商铺出租、销售的价格prop ose suitab le leasing condition s; establi sh leasing /sale pric ing for sh op space5租赁策略leasi ng strateg y5.1建立潜在租户名单establ ish name l ist for pr ospective tenants wi th iandlor d's leasi ng team5.2确认竞争对手在物业及

30、服务方面的优缺点identify c ompetitor's strength sses in pr operty and servicepart 4 开业前运营顾问咨询及培训计划preopening op eration co nsultinq a nd trainin g plan1、物业验收、交接计划property i nspection plan1.1提供成品保护措施方案1.2检查交接资料，确保日后物业管理的正常进行check handover informatio n; ensure property m anagement in future to be norm al2

31、、二次装修的管理manage merit of se cond renov ationprop erty manag er and ch ief engine er recruit ed2.1制定二次装修的审批验收程序establish takeover procedure for 2nore novation22制定二次装修的管理制度，包括装修的材料运输、垃圾堆放等要求establi sh the man ageme nt sy stem for 2 ndrenovat i on, in clu di ng the r equireme nts for tran sporting o f renovati on materia is, piling of waste,etc.3. 物业管理员工岗位职责property m anagement job descri