培训的投资回报(1)ppt课件

1、Measuring ROI of Training“Not everything that can be counted counts, and not everything that counts can be countedAlbert EinsteinBest Practice in Terms of ROI Training magazines 2003 top 100 companies found that linking training to specific business metrics requires evaluation before, during, and af

2、ter training initiatives; Many of the Top 100 companies ranked by Training magazine tie training initiatives directly to retention efforts; Also use other metrics sales; production etc; ROI used as basis for continued improvement of training function; Forecast ROI.The Case for ROI ?AccentureAllstate

3、 InsuranceApple ComputerAT&TBristol-Myers SquibbBritish TelecomCaremarkComcastCoors Brewing Co.Deloitte & TouchDelta AirlinesDHL Worldwide ExpressFederal ExpressGeneral MotorsUS Department of DefenseUS Department of LaborUS National Security AgencyUS Department of Veteran AffairsUS General A

4、ccountability OfficeUS Office of Personnel ManagementNASAThe Value HierarchyParadigm ShiftROI -Delivery on the Value PromiseThe promise is in the way we determine training needsMoving from input (activity) to output (results) based trainingA Quick DiagnosticHow does your company determine training n

5、eeds?Question we develop and implement training thatAbsolutely Un True= 1 ; Absolutely True = 5Link needs to business solutions12345Based on assessment of current vs. desired performance12345Isolate application and business impact objectives12345Ensures communication of expectations to stakeholders

6、and participants12345Ensures the work environment supports reinforcement of implementation and application12345Builds partnerships with managers12345Measures at more than reaction and learning level12345Communicates the results to all stakeholders12345How Does Your Organization Score8-15 Activity ba

7、sedLittle Focus on Results24-31Significant progressTo Results Based16-23Moderate shiftOr Shift in Certain Areas32- 40Fully Integrated ResultsBased SystemWhich Individual Areas Do You Need to Address?ActivityResultsNo established business needBusiness caseLittle relation to performanceFocus on improv

8、ing performance/change behaviorNo/little focus on objectives/competenciesDemonstrating competence over timeNo/Little focus on preparing the environmentPrepare environment to ensure transfer and reinforcementNo/Little focus on measuring impact and valueSystem geared to preparing and proving the case

9、Mainly input focusedSound balance between input and outputWe need to move towards a resultsbased approachBut what should we put in place?What Should Be In Place?Lead projectEvaluation Approach Reaction, Satisfaction Learning Transfer/application Business Impact Return on Investment Intangibles$Eleme

10、ntDescriptionReactionHappiness with learning interventionsLearningChanges in knowledge, skills and attitudesTransfer/applicationChanges in on the job behaviors over time (competence)Business ImpactChanges in impact variablesROIIntervention benefits in relation to costIntangiblesIntervention benefits

11、 in relation to policy and/or strategic direction and related factorsEvaluation ApproachEvaluation ApproachCustomer FocusData AvailabilityValue of Case(relative)IntangiblesROIBusiness ImpactApplication and implementationLearningReactionElementAssessment ComplexityLimited/LowWide/HighConsumerClientRe

12、adilyResearchLimited/LowWide/ComplexAdministratorBusiness PartnerIntervention Planning FrameworkReaction EvaluationGeneral needLearning OutcomesLearning MaterialAchieved?AssessMoreIntervention Planning FrameworkTO BEData Gathering ApproachProcess FrameworkIsolation FrameworkExternal FactorsManagementAttentionIncentivesSystems/ProceduresC