电子商务英语教学日历

1、电子商务英语教学日历2013/2014学年第2学期课程名称：电子商务英语总学时：40课内外学时比：1： 1任课班级：12电商任课教师：本学期学时数：40周学时数：4制订日期：2014年8月27日系（教研室）主任（签章）分管院长（签章）学期学时分配表上课 总 周 数讲课习题课实验课课程 设 计课堂讨论合计1010111填写教学日历说明1. 教师应于开学前两周填写完毕，交教学小组讨论，经系（教研室）主任审核，分管院长 批准报教务处备案。教学日历一式四份（任课教师、系、院、教务处各一份）；2. 教学日历批准后，教师必须遵照执行，不准随意变动。如确需变动，应事先交教学小组 讨论，履行同上手续后方可变动

2、；3. 教学方式一栏包括：讲课、实验课、习题课、课堂讨论、现场教学等；4. 教学内容栏以2学时或3学时为单位按讲课等顺序填写章节标题；5. 课外作业内容栏：填写参考书页数、课外作业内容数量、实验报告份数、讨论题数量等。教学日历周 次学时教学作业 内容主要参考书方式内容12讲课chapter 1 electronic commerce in the 21st century1. 1 e-commerce: implications for business in the 21st ccntury1.1.1 introduction1. 1. 2 origin of e-conuncrcc1.2t

3、he current development situation ofe-conuiierce in china复习思 考题电子商务英语刘 玉霞、岳丹、王慧晶、 卢金钟，清华大学出 版社2013年版12讲课reading material 1 the campus business heroes of the era of online shoppingreading material 2micro blogs and macropayments复习思 考题同上22讲课chapter 2 foundations of electronic commerce2.1 definition and

4、content of e-commerce2. 1 1 definition of e-comnicrce212 the benefits of e-commerce2.1.3 electronic market2. 1. 4 the five different types of e-commerce复习思 考题同上22讲课2. 2 e-commcrce framework structure and support environment2. 2 1 e-commerce payment environment2. 2. 2 logist ics environment of e-conu

5、iierce2. 2. 3 the credit environment of e-commerce reading material 1 china" s new media in 2010 reading material 2 china， s new media in 2010 (11)复习思考题同上32讲课chapter 3 typical bus in ess models in e-commerce3. 1 online business model3.1.1 the intermediary model3.1.2 advertising model3.1. 3 info

6、rmation intetmediaty model3 1. 4 bus in esses mode3.1.5 manufacturers model (direct model)3. 1. 6 member model3.1.7 associations mode3. 18 subscriplion mode 1复习思考题同上32讲课3. 2 typical types of e-commerce3 2.1 b2c business-to-consumer3.2.2 b2b busincss-to-busincss3.2. 3 c2c consumer-to-consumer3 2. 4 g

7、2c government-to-consumcrreading material 1 online retailers cash in on european cup 2012reading material 2'net bargain!ngt servicebooms复习思 考题同上42讲课chapter! e-coinmerce security and electronic payment4.1 firewalls and security policy4. 1. 1 what is a firewal 1?4. 1. 2 firewalis and security pol

8、icy4.2 electronic payment system4.2.1 electronic check4.2.2 payment card system4.2.3 electronic money复习思考题同上教学h历周次学时教学作业 内容主要参考书方式内容4.3 security schemes of electronic paymentsystems4. 3 1key encryption4. 3.2public key cryptography4.3.3digi tai signature4. 3.4information summary4.3.5certificate4. 3.6

9、certification center4. 3.7digital envelope复习思42讲课同上4.3.8trtinscict i on au t henticalion and t i me考题stamp!.4 secure electronic transaction (set)4. 4. 1what is set4. 4.2how set works4. 5 securing china' s e-commerce growthreading material 1 how to protect your privacyonlinereading material 2 spy

10、 caught red-handed52讲课chapter 5 doing bus iness on the web5 1 presale5. 2 placing an order5.3 delivering53 1 concept of distribution5.3.2 elements of distribution5. 3 3the classification 日nd role ofdistribution复习思考题同上52讲课5.4 after-sale service/after service541 main content5.4.2 main principles of af

11、ter-sale service543 impact of after-sale servicereading material 1 china's next top models bypass the catwalk for the webreading material 2 teen, inspired by steve jobs, makes a million pounds复习思考题同上62讲课chapter 6 group purchase e-coninierce6 1concept and characteristics of grouppurchase6.1.1 typ

12、es of domestic group purchase612characteristics of group purchasing6. 2 aims and models of group purchasing63wei1-known domestic group purchasingwebsite6. 3. 1 mcituan com6 3. 2 lashou. com复习思考题同上62讲课6.4 risks and trends of group purchasereading material 1 group purchase for wedding: bargain or risk

13、?rcading material 2 group purchase catches on in china复习思 考题同上72讲课chapter 7 vertical e-commerce7 1 def ini tion and characterastics of vertical e-coninicrce7. 1. 1 definition of vertical e-commerce7.1.2 characteristics of vertical e-commerce72 a typical vertical e-commerce7. 2. 1 vancl7. 2. 2 redbab

14、y. com复习思 考题同上72讲课7. 3 the prospects of vertical e-coniniercereading material 1 jumei com raises over us$1 om from sequoia capitalreading material 2 lets stop the e-commerce price wars复习思考题同上82讲课chapter 8 e-commerce platform8.1 definition and characteristics of e-commerceplatform8.1.1 definition of

15、e-commerce platform8.1.2 purposes of e-commerce platform8.3 features of e-commerce platform8.2 china's leading e-commerce platform8.2.1 a8.2.2 t复习思 考题同上教学日历周 次学 时教学作业 内容主要参考书方式内容82讲课8.3 profit model of e-commerce platform8.4 the advantages and disadvantages of e-commerce platform841 advantages o

16、f e-commerce platform8.4.2 defects for e-commerce platformreading material 1 the platform for e-commerce driving force previewsreading material 2 hc help smes fought ininternet via b2b复习思考题同上92讲课chapter 9 integrated e-commerce9.1 efinition and characteristics of integrated e-commerce9.2 amazonthe wo

17、rld's largest e-commcrcc online shopping store921 profile of amazon company9.2.2 amazon sales strategy923 quest amazon's secret of success复习思 考题同上92讲课9. 3360 buy. com9.3-1 introduction of 360buy< com9.3.2 360buy. com corporate concept9.3.3 360buy. com logistics platform9.3.4 360buy business models9. 4 prospects of integrated e-commerce website reading material 1 high risk of transformation by reuters difficultyreading material 2 the built logistics of 360buy. com复习思考题同上102讲课chapterlolegislation and taxation ofe-commerce10.1 leg