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1、423 1 public signs can bring convenience for these foreigners daily life; meantime it also can help them know better about china. if not correct, english translation of public signs can cause the pragmatic failure and damage our international image. it may bring a lot of trouble.423 11.conciseness (

2、形式简洁形式简洁) usually the readers just look at the board with signs quickly when they pass by, so the language on it need simple, a phrase or just a word is enough. examples禁止吸烟 a.“please do not smoking ? b. “no smoking”正在营业 “we are on business”?2.simple words (用词简洁用词简洁) due to the target reader always

3、speed little time on reading the signs. so the meaning of the signs should be clear and easy for them to understand. “严禁客货混装” a.“dont put passengers and cargos together ?b. “no passengers on trucks” the sign are set for the public and many readers arent professional, therefore when translate sign, w

4、e should get the point directly and clearly and should not just talk around the bush. 3. clearness (释义清晰释义清晰) if the english version is full of rare words and expression, it will cause a pragmatic failure of communication and even misunderstand for public signs. “景区坏境卫生，需要你的维护” a.“environmental sani

5、tation of the scenic spot need your conserve b. “keep clear or no littering” so through the above we know if we want readers catch the meaning at first glance, we should use the concise, clear, simple words and expressions in ce translation of public signs. 423 1 1.telltale public signs these signs

6、can give us some useful messages without any restrict or mandatory meaning. example : 旅游者服务中心 visitor center 双向行驶 two way 单线行 one way 2.instructional public signs these signs work only for hint role,without any refers to the significance, yet use very extensive. example : 油漆未干 wet pain 售完 sold out 小

7、心轻放 handle with care 3.restrictive public signs these signs propose restrictions to relevant public behavior, whos language should be straightforward, but wont make people feel tough or unreasonable. example : 凭票入场 ticket only 60千米/时 60km/h (限速) 4.mandatory public signs these signs require the publi

8、c thing must or not to take any action. languange should be straightforward without any negotiations. example : 禁止驶入 no entry 此处禁止钓鱼 no fishing here 423 1 1. as it needs simple, a phrase of words or verbs is enough. look at the following example,although they are simple, the meaning is clear and con

9、cise.登记入住 check in安全出口 safety exit 2. using imperative sentences because most of the public out are hurry, so public language uses lots of imperative. example: 请勿践踏草坪 keep off the grass please 留意脚下 watch the steps 请勿打扰 donot disturb 3.using precise wording the public language requirement is concise

10、and precise. as long as it doesnt cause misunderstanding, only notional words, core vocabulary and keywords are enough, auxiliary function words and pronouns can be omitted. example : 洗车场 washing bay 非公莫入staff only 4.no uncommon vocabulary sinse public language should seriously consider the cultural

11、 level of the public and tourists,so uncommon vocabulary,the archaism,the term and slang should be avoided. 5.cultural differences concern the core of culture: ways of life, values and ways of thinking and writing, which vary greatly from chinese to english. chinese is parataxis,while english is hyp

12、ostasis. for example, the chinese character “人” （“man”is its english meaning) seems like a man standing on his two feet, and the character “雨”（“rain” is its english meaning）, the three dots in the character look like the drops.distinctions can be illustrated in three aspects: different collocations, different perspectives and different word orders. understanding is first translation itself is an understanding, an dual understanding,both mother language and foreign language. signs on the translation, dual understanding. and it is understanding. since mother understood, there is o