职称英语综合A级第5讲概括大意与完成句子(二)

1、the making of a success story1 ikea is the worlds largest furniture retailer, and the man behind it is ingvar kamprad , one of the world5s most successful entrepreneurs. born in sweden in 1926, kamprad was a natural businessman. as a child, he enjoyed selling things and made small profits from selli

2、ng matches, seeds and pencils in his community. when kamprad was 17, his father gave him some money as a reward for his good grades naturally he used it to start up a business - ikea.2 ikea's name comes from kamprads'initials(lk)and the place where he grew up ('e'a j. today ikea is k

3、nown for its modern，minimalist furniture1, but it was not a furniture company in the beginning rather, ikea sold all kinds of miscellaneous goods kamprad5 s wares included anything that he could sell for profits at discounted prices , including watches, pens and stockings.3 ikea first began to sell

4、furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near kamprad9s home. initial sales were very encouraging, so kamprad expanded the product line furniture was such a successful aspect of the business that ikea became solely a furniture company

5、in 1951 4 in 1953 ikea opened its first showroom in almhult, sweden. ikea is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. thus response to the first showroom was overwhelming: people loved being able to see and try

6、 the furniture before buying 让 this led to increased sales and the company continued to thrive. by 1955, ikea was designing all its own furniture5 in 1956 kamprad saw a man disassembling a table to make it easier to transport kamprad was inspired. the man had given him a great idea: flat packaging&q

7、uot;. flat packaging would mean lower shipping costs for ikea and lower prices for customers. ikea tried it and sales soared. the problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for ikea. nowadays, ikea is often seen as having connotation

8、s of self-sufficiency. this image has done wonders for the company, leading to better sales and continued expansion.6 today there are over 200 stores in 32 countries. amazingly, ingvar kamprad has managed to keep ikea a privately-held company. in 2004 he was named the worlcts richest man. he current

9、ly lives in switzerland and is retired from the day-today operations of ikea ikea itself, though, just keeps on growing 练习:5. even when he was only a child,6. , and years later became a big company specialized in manufacturing and selling of furniture.7. customers liked the idea of ikeas showrooms b

10、ecause8. as flat packaging saves money for both ikea and the customers,.is there a way to keep the britain's economy growing?1 in loday's knowledge economy, nalions survive on lhe things they do besl. japanese design electronics while germcns export engineering techniques. the french serve t

11、he best food and americans make computers.2 britain specializes in the gift of talking. the nation doesn't manufacture much of anything but it has lawyers, stylists and business consultants who earn their living from talk, talk and more talk. the world foundation think tank1 says the uk's fo

12、ur iconic jobs today are not scientists, engineers, teachers and nurses. instead, they're hairdressers, celebrities, management consultants and managers. but can all this talking keep the british economy going? the british government thinks it can.3 although the country's trade deficit was m

13、ore than £ 60 billion in 2006, uk's largest in the postwar period, officials say the country has nothing to worry about. in fact, britain does have a world-class pharmaceutical industry, and it still makes a small sum from selling arms abroad. it also trades services - accountancy, insuranc

14、e, banking and advertising. the government believes britain is on the cutting edge of the knowledge economy. after all, the country of shakespeare and wordsworth has a literary tradition ofwhich to be proud. rockn1 roir is an english language medium, and there are billions to be made by their cuttin

15、g-edge bands- in other words, the creative economy has plenty of strength to carry the british economy.4 however, creative industries account for only aboutj4 percent of uk's exports of goods and services. the industries are finding it hard to make a profit, according to a report of the national

16、 endowment for science, technology and the arts*. the report shows only 38 percent of british companies were engaged in ninnovation aclivilies”，3 percentage points below the eu average and well below germany (61 percent) and sweden (47 percent).5 in fact, it might be better to call britain a ”servant” economy there are at least 4 million people hin service0. the majority of the population are employed by the rich to cook, clean, and take care of their children. many graduates are even doing menial jobs for whi