博尔特媒体推广方案

1、承办单位：匡合（北京）国际广告传媒有限公司承办单位：匡合（北京）国际广告传媒有限公司主办单位：主办单位：体坛周报体坛周报体坛周报体坛周报（Titan Sports）是中国目前期发量最大的综合类体育报，总部在湖南长沙。目前旗下还有足球周刊、全体育、高尔夫大师和户外杂志。编辑部现居北京，在世界各个体育强国都有常驻记者，并与法国队报、西班牙马卡报等建立长期合作关系。 匡合（北京）国际广告传媒有限公司,是一家集广告影视制作、品牌策划、公关策划及执行、媒体运营于一体的多元化广告传播服务机构。公司主创人员均为影视制作界、广告界、传媒界的资深人士，曾服务过众多国际和国内知名品牌.Co-organizer：K

2、uangHe（Beijing）International Media Advertisement CO.,LtdOrganizer：Titan SportsTitan Sports ,localized in Changsha,Hunan Province,is currently the comprehensive newspaper on Sports with the most published issue in china.And it has various divisions ,such as football magazine, all sports, golf and the

3、 Masters of outdoor magazines.Its editorial department is in Beijing now,and there are many Permanent Correspondents all around the world. Titan Sports established long-term cooperative relationship with the French team, Spain, Marca newspaper, and so on.KuangHe（Beijing）International Media Advertise

4、ment Co.,Ltd is a kind of multi-media advertising agencies specialized in Television advertising production, Brand Planning, Public Relations Planning and Executive, Media Operation and so on. The company officals were all senior casts coming from the Film and Television production industry, the Adv

5、ertising industry and the Media. They had working experience in a number of international and domestic brands.Bolt had written a new chapter of mankind in the 100-meter in 9.69 seconds in the Nest in Beijing 2008. Quickly he became a shinning star by a large number of medias real-time reports. Bolts

6、 first time to china has become the hot spot of various media after the Olympics. Inevitably, it will become the focus of the companies and the organizers that how the related product and brand spread and how it present to the consumers. To this point, we do comprehensive, in-depth analysis on the m

7、edia and make strategies by Bolts characteristic as a sports star to promote the media as follows: 主流媒体：主流媒体：体坛周报体坛周报目前一周三期，期发量约为160万份，周期发量500万份。其与体坛网、全体育、扣篮、足球周刊、户外、高尔夫大师、愈加等联动，形成体育媒体网占据中国体育传媒市场。CCTV-5CCTV-5国内创办最早、规模最大、拥有世界众多顶级赛事国内独家报道权的专业体育频道，全天24小时播放，信息覆盖全国。 湖南卫视湖南卫视湖南省最权威的电视机构，全国中心城市入住率位居省级卫视第一，

8、06年底全国覆盖率达到60%，覆盖人群7.6亿中央人民广播电台中央人民广播电台是我国最重要的、最具有影响力的传媒之一，在全国各地（各省、自治区、直辖市、计划单列市及香港、澳门特别行政区）设有40个记者站和办事处，目前已同40多个国家和地区的广播机构建立了业务合作关系。 Mainstream Media：Titan Sportsis published three times per week recently, and there are about 1.6 million copies each circulation. the total is nearly 5 million copie

9、s.It has held the national sports media market cooperating with the Titan Net,All Sports,Dunk,Football Weekly, Out-door Magazine, The Golf and Yoga.CCTV-5is the first and the largest professional sports channel. It has the exclusive domestic reporting rights in many of the worlds top tournament，Its

10、information is covering 24 hours all day long. Hunan Statellite TVIt is the most authoritative TV organization in Hunan，and it is the first provincial-level TV by the occupancy among the national city. Its national coverage reached to 60% and the number of the audiences reached to 0.76 billion.China

11、 National Radio is one of the most important and most influential media, and there are 40 reporter stations and offices all around (all provinces, autonomous regions, Municipalities, Hongkong and Maca).China National Radio has established Business cooperation relationships with the Broadcasts Statio

12、n in more than 40 Nations and Zones.总结：总结：以体坛周报、中央人民广播电台、CCTV-5、湖南卫视等覆盖全国的主流媒体为宣传主体，在全国范围内快速形成信息的强势传播，抢占先机，必将使此次活动及参与企业和品牌的知名度在全国范围内迅提高。Summary:Titan Sports, China National Radio, CCTV-5 and Hunan Satellite TV, all of these mainstream media will take the edge of the information dissemination in the

13、whole nation, and ultimately, the participated enterprises will be well known nationwide, as well as its brand. 区域媒体：区域媒体：北京晚报通过北京市邮政报刊发行局对国内外公开发行,日发行量100万 份,最高达到120万份,是全国发行量较大的晚报之一。 潇湘晨报是一份大型综合类都市日报,每期发行总量超过52万份成都商报发行量超过120万，读者多为社会中坚阶层的白领人群南方都市报是广东省内发行量最大的综合类日报，日均发行量达169万。新民晚报是中共上海市委直接领导的面向广大市民的综合性

14、报纸 ，日发行量达 150万。Ragional Media：Beijing Evening Newsbe issued through the postal board for the public at home and abroad, it is one of the larger circulation in National Evenings,which is about 1 million and up to 1.2 million copies a day.Xiaoxiang Morning Newsis one of the greatest City Daily and eac

15、h phase of the total is issued more than 520,000 copies Chengdu Commercial DailyIt is issued more than 1.2million.Nanfang City NewsIt is the comprehensive daily newspaper with the largest number of issuing , and its daily issue is over 1.69 million.Xinmin Evening NewsIt is the comprehensive newspape

16、r held by the municipal government of Shanghai, and its daily issue is about 500 thousand.总结：总结：我们将以各地区主流媒体为主体，全面配合全国性媒体对此次活动进行深度报道，使参与活动的企业和品牌信息在全国范围内渗透，使其像博尔特一样家喻户晓！ Summary: We will focus on the mainstream media of all the regions and cooperate with the national media to make in-depth report about this event, in order to make the participating companies and their brand well known to the whole nation, just like Bolt himself.By-laws：Titan Media granted the power of attorney to cooperate with our compan