企业文化对企业发展的作用-商务英语-毕业论文

1、崔岂搜帏 中国某某某某学校学生毕业设计(论文)题 目： 企业文化对企业发展的作用 姓 名 ： 0000000000 班级、学号 ： 00000000000 系 (部) ： 经济管理系 专 业 ： 商务英语 指导教师 ： 000000000 开题时间： 2009-4-10 完成时间： 2009-10-30 2009 年 10 月 30日19崔岂搜帏崔岂搜帏目 录毕业设计任务书1毕业设计成绩评定表2答辩申请书3-5正文6-21答辩委员会表决意见22答辩过程记录表23课 题 企业文化对企业发展的作用 一、 课题(论文)提纲引言1 企业文化对企业发展的重要性2 企业文化的作用21 企业文化可以提高企业

2、核心竞争力22 企业文化可以提高员工素质23 企业文化可以规范员工举止推动企业向正确方向发展24 企业文化可以推动可持续发展25企业文化可以为企业保留人才3 建立企业文化的方式31 建立企业“硬件”文化32建立企业“软件”文化结语二、内容摘要A nations development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of an ent

3、erprise are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation will lack of its soul and direction, to let alone its development. In a knowledge-based economy era, the role of enterprise culture is very important. This paper will demonstra

4、te the functions of enterprise culture: enterprise culture can enhance the core competitiveness of a corporation, promote staffs abilities, establish correct direction to the corporation, promote sustainable development of corporation, be able to keep talents for the corporation, and its significanc

5、e to the development of a corporation. This paper combines several cases to prove the role of enterprise culture in the corporation development.Key words: corporation; enterprise culture; functions; methods 一个民族的发展需要一种民族精神作为支撑,一个企业同样需要一种精神和文化理念来指导自己的运营与发展,从而有效的避免市场和行业风险。如果没有文化理念的支撑，那么企业就等于没有灵魂，就会失去方

6、向，更谈不上发展。在知识经济时代，企业文化的作用的确很重要。本论文将从企业文化的作用：企业文化可以提高企业核心竞争力，提高员工素质，引导企业正确发展，推动企业可持续发展，为企业保留人才等这几方面以及企业文化对企业发展的重要性着手，再结合实例来论证企业文化在企业发展中的作用。关键词：企业；企业文化；作用；方法三、 参考文献1孙健.海尔的企业文化M.山西.山西经济出版社,2003.2钱津.企业文化沙龙四J.北京.中国经济出版社,2006.3郭纪金.企业文化M.广州.中山大学出版社,1995.4刘光明.中外企业文化案例M.北京.经济管理出版社,2000.5赵文明.中外企业文化经管案例M.河北.河北大

7、学出版社,2005.The Enterprise Culture to the Development of a Corporation00000Introduction：A nations development needs the support of a nations spirit. In my opinion, a corporation also needs spiritual and cultural ideas to guide its operation and development, without the support of cultural ideas, all e

8、nterprise operating activities will lack of its soul and it will lose its direction.Nowadays, in the aspect of corporation management, people are paying more attention to the strength of non-material factors. They begin to put the enterprise culture to the first place, because they realize the impor

9、tance of enterprise culture to the development of a corporation. We will discover that corporation can develop rapidly and successfully, it is because they have succeeded in creating a unique enterprise culture.As we all know, enterprise culture has its similarities in different corporations: there

10、is a full reflection of the companys purpose or spiritual values; The workers are regarded as the greatest wealth. The human values, requirements and training are concerned by the managers. We know, any corporations development and success is a hard project, so we should rely on its brain, namely th

11、e enterprise culture.All management philosophy and business ideas of a corporation are contained in its concept. If its culture is still not attractive enough, we can say it is still remain at a preliminary phase. For a company, the staff are the carrier of its spirit, the mental outlook of the staf

12、f directly reflects the operation of the corporation. As the competition is becoming more fierce, as to corporations, they should try their best to provide a good external environment and an active inner atmospher for the staff in order to meet their requirements and bring benefits for the company.

13、only by doing this, can a corporation keep sustainable development.1. The Significance of Enterprise Culture As we all know, enterprise culture is the internal need for a new corporations survival and development. So we should make good use of enterprise culture to improve competitiveness of the cor

14、poration. Building enterprise culture and give full play to people is a trend of the world, moreover, the wisdom and creativity of the staff are choices of high-level modern management. To build enterprise culture and improve the cohesion and the competition in the market is the basic strategy of ex

15、istence and development of a corporation, through building an enterprise culture and enhance the vitality of the corporation can ensure the healthy development of the market economy. To establish a strategic awareness of enterprise culture can enhance the strategic viewpoint and realize the function

16、s of enterprise culture is the urgent need and inevitable trend to gain market shares and economic competitive advantages.2. Functions of Enterprise CultureEnterprise culture plays an important role in their employees and management, especially when the market competition is keen, the influence of c

17、ulture is even stronger than the other factors such as managing tactics, managing systems and organizing structure. The functions of enterprise culture are mainly expressed as follows:2.1 Enhancing Core CompetitivenessEnhancing core competitiveness is crucial for the development for a corporation. t

18、he recent studies point out that the competitive power of a corporation is the ability to continue to sell products and services, these two are more effective than other elements of the corporation, and could help obtain the profit and improve overall quality. Core competitiveness include the elemen

19、ts of the management structure, external and internal environment, resources, relations, the operation of corporation, the size, brand, and property. There is a deeper level of the core competition that is corporation conception, corporation image, innovation abilities, individual feature of differe

20、nt corporation, financial soundness, long-term goals of excellent culture and development. The first level is the surface competition. The second level is the most crucial competitive power. From the above we can see that the enterprise culture plays an important role in enhancing their competitive

21、power. The contents of enterprise culture are simple and clear. If the value has been accepted by all the staff, under the guidance of such value, the staff will form a strong sense of mission in the practice. Moreover, the whole employees of a company will form an excellent image for the corporatio

22、n. I think it is the basis of a company for further development.Nowadays the internal resources of a corporation are becoming more and more important. Generally speaking, they are often divided into three major aspects as follows: physical resources, human resources and intangible resources. The for

23、mer two have been paid much attention, but the latter one is often easily neglected by many people. With the development of economy, the invisible resources are the key element for economic development. Its advantages demonstrated its superior strength, invisible resources contain the reputation of

24、a company, its brand, enterprise culture and customer loyalty and so on. Competitors can quickly grasp the advantages of them and do successful business. In fact, the invisible resources are an invaluable asset for a corporation. They have a close relation to the flourishing of a company.2.2 Functio

25、n of Promoting the StaffBecause the ideas of the staff are the core of enterprise culture, they decide the ways of thinking and behaviors of the staff, therefore, a good enterprise culture can fully exploit the potential and stimulates the moral of the staff, meanwhile, as a spiritual force, the ent

26、erprise culture is a kind of restriction and pillar of a corporation, when corporation management tends to team management, it is a mutual understanding between members. When a good enterprise culture is founded, it brings a group of wisdom, the spirit of collaboration, fresh vitality, and it will p

27、rovide progressive spiritual power for corporation. Of course, unsuccessful enterprise culture will hinder corporation development.For example, the General Electric Company in the United States sets a high goal of the task of its employees, however, the company often indicates the target with the sa

28、me period last year, if not completed, the company will fully consider the reasons. If it is a personal matter, the company pays more attention to the progress of the staff, unlike some companies that punish the staff who make mistakes, the company often chooses the way of giving prize to encourage

29、the staff, thus it effectively protects the employeesspirit, so it is a good encourage system. 2.3 Function of RestrictionEnterprise culture and corporation spirit establish correct direction to corporation, to those behaviors against the development of corporation, they often exert the function of

30、soft-restriction. Restriction function can improve consciousness and self-restriction of the staff, it can make the staff to define the meaning and method, and improve their responsibilities.For example, when the LG Electronic Limited is founded, the internal collaboration had no ready-made model an

31、d it appeared a lot of problems in production and business process. The sectors establish rules of its business scope, the staff lack of concept of business ideas, production management, according to the situation, the company launched the “early production stability” programme, then, the company al

32、so developed a lot of proposals aimed at improving the roducts quality, meanwhile, it launched a new slogon “quality on you, on me, on everybody” I think it is really impressive, after more than a year of quality innovation, the productivity and its products quality has been greatly improved. it mad

33、e a great contribution to achieving the goal. That is the secret of its success.Looking at the successful corporations, there are three main reasons for the eternal development, and thats quality products, smart marketing and profound cultural foundation. These concept often arise from deep culture

34、background. Successful enterprise culture will help corporation to tide over temporary difficulties and bring an upturn to the economic efficiency. For long-term development, enterprise culture is a decisive factor to make corporation stronger and sustainable development.Now lets have a look at anot

35、her case: enterprise culture of Pan gang is the integration of internal forces and external forces, it has a concept with fixed rules and regulations, through improving the quality of the staff and beautiful image to forge the core competition power and effectively support the development and expans

36、ion .during 20 years of development and expansion, now it is a top firm in China.2.4 Promoting Sustainable Development of CorporationSustainable development is always the theme of our times, it is well-known that the material resources will be exhausted one day, but the enterprise culture is infinit

37、e, it will become a pillar to support sustainable growth. Successful companies in the world have common characteristic, they all have a set of core values and a unique enterprise culture. The essence of enterprise culture reflected on its core value, the key of corporation growth is that core values

38、 must be accepted by the successors of the company, and they should have an attitude for self-criticism, this will be able to make the core value and other conception continue and keep its vitality. As the social environment is always changing, many corporations are begin to realize its significance

39、 and take some steps to advocate enterprise culture construction. Mobilize the activeness of the staff and the corporation is bound to have a bright future. it will result in the sustainable development of a corporation. We can say that although a corporation can also grow without a good enterprise

40、culture, they will not keep a sustainable growth. Like the failure because of poor management and image, they failed to pay enough attention to innovation, thus they ultimately disappeared in the fierce competition. In the age of knowledge-based economy, the enthusiasm of the staff will be greatly i

41、mproved by excellent culture. If a company has excellent culture and vigor then it will be very easy to reach a consensus among the staff and the top management. By doing so, the communication may be very smooth, thus lead them to make efforts for the development of the company. It is known to all o

42、f us, Zhang Ruimin, a well-known entrepreneur in China, he said to the media: the past success of Haier is the success of concepts and modes of thinking, and the soul of business development is enterprise culture. By doing so, the invisible capital will change into visible capital, thats a good reas

43、on why Haier become so popular and successful today.2.5 Being Able to Keep Talents for CorporationWith Chinas entry into WTO and the coming of knowledge-based economy, competition mainly refers to the competition for talents. Person with capability has become the key to survival and development, col

44、lecting a lot of outstanding talents and retaining them are very important to the development of corporation, the rivalry of the talents has become an important aspect in international competition. After the entrance to the WTO, the transnational corporations pay much attention to the Chinese market

45、, at the same time, the contest of resources and markets between the local corporation and multinationals, more and more Chinese talents have also become targets to the foreign corporations, this makes the fight for talents fiercer. And in the competition for talents, the most important thing is not

46、 the money, but the enterprise culture. If the reward is considered as criterion, the staff will have a sense of unsafe and they will frequently switch the position and after a long time it will create a vicious cycle, so it will have a negative impact on the talents growth and corporation developme

47、nt. Nowadays some people have changed their idea of choosing jobs. A global human resources statistics shows that in the multinational corporation,89% of the resignations said that they submitted the resignation has no relation to the low pay, in my view, people-oriented enterprise culture can attra

48、ct talents, this because the employees will have a strong sense of belonging and a feeling of self-realization, hence many people choose to work for the companies that attracted by good enterprise culture. I once read an article: a girl and her classmate worked in a company, she was 20 years old whe

49、n she entered the company, but three years later, she got a disease, so she had to leave the company, when she was dying, she made her last wish that she want to have another look at her previous company. As to me, it is really incredible. Why? How does this show? Nothing but the good culture of the

50、 company and its charm attracted people. So we can conclude that good enterprise culture is essential for the lasting development of a company. It is true that when the material needs have been satisfied, there will be a high level of demand. The interests of the material are very small right now, t

51、herefore if corporation simply rely on high salaries, high treatment, it is difficult to recruit and retain capable people. because their high level of demand cannot be satisfied by high salaries, only a strong enterprise culture can attract them and make them have a strong sense of self-realization

52、. The competing for talents is in fact reflecting on the different enterprise culture competition, all kinds of talents will choose the suitable companies through the understanding of enterprise culture.I heard a story about Haier that a college student worked in it just for a short period of time,

53、but he worked for a well-known company in Shenzhen before, he has high salary but left, he said it is the excellent enterprise culture that attracted him to come to Haier. He is satisfied with the enterprise culture, teamwork spirit and good skills of the company, then we can say that enterprise cul

54、ture is of great importance to attract talents.3.The methods of Building Enterprise CultureAs enterprise culture is vital for the development of the corporation, then how to build an excellent enterprise culture? The ways to build enterprise culture are to give an overall plan of development objecti

55、ves and directions of the enterprise culture. It is a gradual, holistic, flexible process, it can play a stimulating role through the building of enterprise culture, every moment we are getting in touch with enterprise culture, when we come into contact with other corporations, the most obvious and

56、unusual feature of the corporation often arouse our attention and interest, when we live in them, the enterprise culture atmosphere also goes on all the time, it is very difficult to detect. Only when we intent to implement the core value and standards of enterprise culture can we really feel the st

57、rength of it. There is a famous saying goes “big fish eats small fish”that is to say if you are not strong enough, you will be defeated by the big one. To some extent,we can also say invisible resources can change into a great intangible asset for the developent of a company.I remember an entreprene

58、ur said: big fish eats small fish. What does it mean? As we all know,when strong capital corporation defeat the small one, we call it “big fish eats small fish” strong technical corporation defeat the weak one is called “quick fish eats slow fish”in addition, there is cooperation between strong corporations in th