Marketing-MarketingProposals行销-行销企划

1、.优马思教育 常用商务英语词汇及例句33 Marketing - Marketing Proposals 行销行销企划brand loyalty 品牌忠诚度 Building brand loyalty is critical to the success of the Peterson company. 彼得森公司成功的关键在于建立品牌忠诚度。 competition n. 竞争；竞争对手 If the ad can create a buzz, we could differentiate ourselves from our competition. 如果这则广告能制造话题，我们就能与对

2、手有所区隔。 customer base 顾客群 We'll notify our customer base of our new products. 我们会向顾客群告知我的新产品。 distribution n. 经销；配销 We'd like exclusive distribution rights. 我们想取得独家经销权。 market research 市场研究 I know it's unconventional, but our market research shows that it's likely to produce results.

3、我知道这不是正统作法，但我们的市场研究显示这可能会有效。 market survey 市场调查 We conducted a market survey in July. 我们在七月作了一项市场调查。 marketing budget 营销预算 Our marketing budget is based on a percentage of sales value. 我们的营销预算是按销售额的比例订定。 marketing plan 营销计划 Larson Group's marketing plan is going nowhere. 拉森集团的营销计划根本行不通。 marketin

4、g strategy 营销策略 I'm not too clear about this marketing strategy. 关于这个营销策略我不是很清楚。 potential client 潜在客户 As part of her job, Betty has to make cold calls to potential clients. 贝蒂必须对潜在客户进行陌生电访，因为那她是工作的一部分。 pricing strategy 定价策略 We need to discuss our pricing strategy. 我们必须讨论我们的定价策略。 respondent n. 受

5、访者 Only thirty-five percent of respondents said they were satisfied. 只有35%的受访者表示满意。 retailer n. 零售商 Our products are expensive, and distributors and retailers always want a large markup. 我们的产品很贵，经销商和零售商总是要求高额利差。 sposorship n. 赞助 Why is corporate sponsorship so prevalent? 为什么企业赞助如此盛行？ supplier n. 供货商 We're considering signing a contract with another supplier. 我们正在考虑和另一家供货商签约。 target marke