英语学习英文版市场策划

1、forthetonynolymaskContents1、 IndustryAnalysis12、 BrandProfile43、4PAnalysis5ProductPricePlacePromotion4、 SWOTAnalysis8StrengthsWeaknessesOpportunitiesThreats5、 MarketingStrategy12SelectSalesAreaSalespromotions1、IndustryAnalysisCosmeticsinChina'snationaleconomyareoneofthefastestgrowingindustries.I

2、thasexperiencedgreatchangesfromwithouttohaveandfromsmalltolarge.In1987，only1.8billionoutputvalueandaboutonehundredenterprises.Developedtothetwothousandyears,theindustry'ssalesrevenuereached13.8billion,hasmorethan3,000enterprises.From1987to2000,thecosmeticsindustryaverageannualgrowthrateofoutputo

3、faround18%.2009年化妆品等级关注度数据来源：百度懑据研究中心2口09年12月Ascanbeseenfromtheabovechartthatconsumerconcernedaboutthepublic'sattentionaheadofothercosmeticgradecosmetics,reaching46.56%,indicatingthatInternetusersaremoreconcernedaboutthebeautyofthecheap,goodqualitycosmetics.High-endcosmeticsto25.62%oftheattentio

4、n,rankedsecond,regardlessofwhetheritwillbuyhigh-endcosmetics,isstillthefocusofattentionofusers.Directsalesofcosmeticsandcosmeticactivityinthirdandfourth,attention,were16.45%and10.47%.2009年化妆品品类关注度数据来源：百度数据班克中心239年12月20-30Fromtheabovechartwecanseethat2009usersattentiontotheskincareproductsismuchhighe

5、rthanothercategories,theoverallconcernabouttheaccountingfor68.88%,cosmetics,second,to19.55%.Totalskincareandmakeuparetwotypesofattentionuptonearly9percent.Maskisaskincareproductsthatdepositedontheface.Afterminutesafterspreading,itwillformatightfilmontheface,socalledmaskandHowever,somedonotformafilma

6、fterdryingmask;cannotblocktosetoff,theonlywatertowashitoff,rather,theyshouldbecalledasurfacecoveredPaintmask,butthehabit,becausetheoperationeffectivenessofafacepackIsthesame,alsocalledamask.Theprincipleofthemaskisusealayerwithdifferentfunctionsandcomponentsofthedressingdepositedontheface,blockingski

7、ncontactwithair.Whenthislayerdressingtightlyagainsttheskin,itwillinhibitthesecretionofsebumbytheevaporationofsweatleavingtheskinwithatemperaturerise,thewilltopromotebloodcirculation,penetratetheskinofthenutrientsinthecellTospreadwideranddeeper.Theskinsurfacewillbethosewhocannotevaporatethewaterretai

8、nedintheepidermis,theepidermisofwaterfullup,andtheskinwilllooksmootherandtight,finelineswillbecomepale.Inaddition,thetemperaturewillsoftentheskin,capillaryexpansion;poresanexpansionofthesweataccumulationontheinsidecantakeadvantageofexclusion,whichiswhythemaskthoroughlycleansetheskinfunctionwiththere

9、asons.Maskisaspecialcosmetics.Aseasytouse,securitydoesnotstimulatetheskin,canbefrequentlyused,themaskhasbecometheskincaremarketoccupiesanimportantpositioninthecategory.2001-2009,themaskofeachsub-classskincareproductsisoneofthehighestgrowthrate,thegrowthrateashighas31%.2 、BrandProfileTONYMOLYisSouthK

10、orea'stopcosmeticbrands,itmeansthemagicofthebeautifulforestinChinese.Thecompany'ssloganisqualityfirst.Ithasbecomethecertifiedproductsbyconsumers.Thecompanycooperatedwiththedomesticandforeignfamouscosmeticmanufacturingcompanies,nowhasdevelop1,000kindsofproducts.Andtheproductsfocusonthecoordin

11、ationbetweenthenaturalsoftcurvesandthevariousplants.Itusethenaturalscenery,organiccurvesandflowersasitstheme,thatmaketheproductsbecomeintenseandmysterious,thisistheTONYMOLYsuniquesense.Inaddition,itsreasonablepricesandtheopenedmarkets,thepursuitofasoundcorporatecultureandbusinessphilosophy,notonlybe

12、nefitstotheconsumers,butalsoallthemembersofthecosmeticsmanufacturingandcirculationfield.3 、4PAnalysisProductProductname：TONYMOLYtomatoeswhitemaskCommodityBrand：TONYMOLYProductstandard:70gplaceofproduction:SouthKoreaProductiondate：The2010shelflife：The2013Introductionproductingredient:TomatoextractTom

13、atoescontainvitaminsandmineralsthatcaneffectivelycleantheskinandremovaloftoxicsubstances,evensensitiveskincanalsobeused.PortulacaoleraceaL.extractLockmoisturetotheskintohelprelieveinflammationandswelling.SunflowerseedextractSunflowerseedoilfromVitaminAwhichrichinessentialfattyacidsandgoodmoisture.It

14、isthebestwhiteningmaskofSouthKoreain2010.ItalmostsweptKoreaandsellingverywellwhenjustlistedinSouthKorea.Firstly，Itspackagingimitatetheshapeoftomatoes.Thatmakesitlooksosmallandcute,alsoeasytotake.Secondly,itisamattesurfacehavethebrightcolorandjustlikearealtomato.Anotherhighlightisthatthemaskitselfisv

15、erydelicateandmoisturizing,thesmellofitalsoaswiththerealtasteoftomatoes.Thisdesigncangivethepeopleimpressionofhighqualityandmakethebeautyofthepeoplecannotresistthetemptation.ProductPerformance:Firstly:ForskinTomatoextractcomponentsofwaterparticles,therapidpenetrationofthedeepskin,brightencomplexion,

16、removeagingskin,instantlywhitenskin,dullskintoneblockofftheformationofmelanin.Forsundamagedandredhotskinhaveagoodresumesedation.RemovalofmelanincausedbyUV.Secondly:DeepcleanTohelpremovetheskininsidetheporesdirtandcutin,producingoxygenwhiteningmaskbubblesthatcancleantheskinandeveryporeandcompletelycl

17、earthefaceporesofthewaste.Reallymaketheskinwhite,theeffectisobvious.Thirdly:MoisturizingTheproductcontainshighconcentrationsofvitaminsandminerals,whiteningatthesametimeaddwaterandnutrients.Thatwillnotfeeltheskindryandtight.Enhancetheskinnaturalwaterpower,lastingmoisturizing,deepmoisture,makingskinsu

18、ppleandthoroughlywhite,andcreatewater,tenderandshinywhiteskin.PriceBecausetheproductismainlythroughonlinesalesnow,sotheirpricesvaryoneachshoppingsite.ButingeneralpricesareInthe50-80orso.图片型号京东价(ThisisthepriceofitsJingdongMall)TOIT口LT魔法森林西红柿美白水洗¥79.00"淘宝网将保障您的购物资金及运价格：50.00元至广西”：平邮：15.0te快递

19、：12.元30天售出：口件（已有1人评论）付款方式：快捷支付网银支付消费卡网点支付我要买：|上I件（库存4兆件）(Thisisthepriceofitstaobao)PlaceTheTONYMOLYtomatowhiteningmaskisverypopularwithconsumerssinceenteringthemarket.Withthegrowingmarketdemand,consumerscanpurchasethroughavarietyofways.Withthedevelopmentofelectroniccommerce,hasalotofwomenwhowanttobe

20、comemorebeautifulbegantobuycosmeticsinthenetwork.Sothemainsaleschanneloftheproductisthroughthenetwork.PromotionTheTONYMOLYtomatowhiteningmaskincreaseditsvisibilitybyawidevarietyofgrouppurchasewebsites.Alsotakethisincreaseitssalesandenhancetheperformance.Furthermore,therearesomelimitedtimediscounteda

21、ndpromotionalactivitiesatttheeachonlineshopmall.Atthesametime,therewillgiveasmallpresent,inordertolaythefoundationformaintainingcustomer.4、SWOTAnalysisStrengthsTheouterpackingareveryuniqueandeasytoattracttheattentionoftheconsumers.Itsouterpackaginglikeatomato,nomatteritscolor,shapeandtheflavorarejus

22、tthesameastherealtomato.Theleafonthetomatopackagingistheproduct'sInstructions.Thisexquisiteandbeautifuldesignmakestheproductlookingmoreattractiveandleaveamoredeeplyimpressiononconsumers.Thisproductonlyneed3-10minutescanbecompleted.Butmostofothermasksoftenneeded10-20minute.Socomparedwithotherprod

23、ucts,itcansavemoretimeandcanreachedfast,stableandnon-stimulatingeffect.ModeratorHaitaoduandWuxiintheHAPPYCAMPwhichistheaudiencefavoritevarietyshowhasrecommendthisproduct.WeaknessesBecauseinthemiddleofthepackaginghaveaplasticseal,thesealisverythinbrittlethatmadeitiseasytobroke.Sointhelongdistancetran

24、sportthatmayleadtoplasticsealsbrokenandleadtoconsumersdissatisfactionwiththequalityoftheproduct.Themaskispureacidpurificationforsothepeoplewhofirstusethisproductmayfeelalittlebittinglingfeelingoftheskin.OpportunitiesTomatoeshaveaverygoodcosmeticeffect.SometomatocontainsantioxidantvitaminsAandLycopen

25、etohelpcontrolswellingandhelpreduceskinirritationandothersymptomsandinthefieldofmedicinehasalsobeenwidelyused.Manymodernsocietymenhavestartedtogivemoreattentiontotheirfaceproblemsfromtheirown.Moreandmoremengivinggreatattentionandefforttotheirskin,bodyandtaste,thattime"whyamanshouldsetamirror&qu

26、ot;haspassed.Evenifhedidnotcare,thewomanbesidehimwouldurgehim.Therefore,thecosmeticwhichdesignedforthemensskinproblemshavebeendeveloped,businesseshavealsobeguntodesignasimple,practicalandmodernmale-specificskincareproducts日200620115年内各类化妆产品产品零售额增长情况Theabovechartshowsvarioustypesofcosmeticproductsin2

27、006salesandforecastthesalesof2011.Wecanseethattheskincareproductsfaraheadthanothercosmeticsandreacheditshighestpoint,visibleskin-careproductsindustryinthecosmeticsmarket,continuestooccupyapositionshouldnotbeunderestimated.ChinaBusinessintelligenceagency'sanalystspredictthatthenextfewyears,theChi

28、neseskincareproductswillremainabove8%growthrate.By2015,thescaleoftheChineseskincaremarketwillbemorethantheretail900billion.ThreatsCosmeticsindustryisverycompetitive,thereissomecompanymayimitatetheproduct'spackaging.Asconsumerspaymoreattentiontotheirownimageandtheproblemofpopulationagingwiththepe

29、ople'slivingstandardsareimprovingalsoincreasedpeople'sconsumptionlevelthatmadeourlow-endproductsfacegreatercompetitivepressuremaybefacedwiththedangerofbeingeliminated.(ChinaNewsNetworkJune26inJapan,"thepursuitof"bi-weeklyJune24articlesaidthatChinawillbecometheworld'sfirstintoth

30、e"agingsociety"inthedevelopmentofasuperpower.Astheworld'seconomicengineinChina,areincreasinglyfacedwiththeproblemofpopulationaging.Typically,theproportionofpeopleagedover65morethan7%ofthetotalpopulation,itiscalled"agingsociety",andmorethan14%iscalled"agingsociety."C

31、hinain2005reached7.6%.Actuallybeganin2001,Chinaenteredtheagingsociety.)Cosmeticupdatespeedthatneedtoconstantlykeepinputcoststodevelopnewproducts.Internationalbrandscontinuetoenterthedomesticmarket,causingfiercecompetition.5、MarketingStrategySelectSalesAreastores,Wal-MartWechoseNanningasasalesarea.BecauseNanningDepartmentStoreindustryisrelativelydevelopedhavemoredepartmentstores.ThemorefamousareBeijingHualian,SouthCitydepartmentStore,NanningDepartmentshoppingcenter,WangfujingDepartmentStore,DreamIsland,LeeKeLongsupermarket,ChaoyangCommercialPlaza,ParksonSho