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1、剑桥商务英语(BEC 模拟试题一、请根据给岀的汉语词义写岀对应的英语词。该词的首字母已给岀(每小题 0.5 分,共 10 分)1不可避免的 adj.1 _2可获利的;赚钱的 adj.P_3平行的;类似的 adj.P_4必要的;基本的 a.e_5本国的;国内的 adj.d_6本质;精华 n.e_7产生;让步 v.y_8产生 v.g_9关键词k_10协调;调节 v.c_11厌烦的;乏味的 adj.t_12合同;契约 n.c_13同样地 adv.s_14回顾;检查 v.r_15因此 adv.a_16地平线 n.h_17多产的 adj.P_18收获;收割 v.r_19有经验的 adj.e_20自动的

2、adj.a_、请写出下列英语单词或术语的汉语意义(每小题 0.5 分,共 10 分)distribution channel2cataloger3centralized system4chief technology officer(CTO)5consumer market6credit card7local store pricing8lost sales9mail-order operation10mail-order pricing11market niche12 cash register13new customer paths14 node15 backorder16business

3、 reengineering17business-to-business barter18business-to-consumer(B2C)19buy-in20back-end integration三、根据英语句子的意思,请用括号内词的适当形式填空(每小题 1 分,共 10 分)1. Her job was to take care of the_ (wound) soldier.2. Her latest film has_ (generate) a lot of interest.3am afraid the blistering heat is not_ (sustain) to me

4、.4had the_ (distinctly) impression that I was being watched.5thought you_(handle) that little incident most professionally.6n a poor country, owning a bicycle is a sign of_(compare) wealth.7n stitutions financing the project while going through the business plan will be very_ (interest) in knowing h

5、ow the company is going to beat the competition.8t is difficult to estimate the exact cost due to so many_(variable).9t is important to ensure the_ (enforceable) of e-business transactions wherever andwhenever disputes arise.10.lt is reasonable to predict that a new strategy_(require) to deal with t

6、he changingA. disconcerted B. disappointedmarket.四、根据英语句子的意思,从每一句下面的A , B , C , D 中选择正确的语言搭配(每小题 1 分,共 20 分)1. Prior_ his departure, he addressed a letter to his daughter.A. to B. ofC. in D. from2. The children_against each other to win yearly scholarship.A. contest B. fightC. rival D. enhance3. Whe

7、n I last saw Mary she_ to her next class on the other side of the campus and did nothave time to talk.A. hurried B. was hurryingC. had hurried D. has hurried4. Next time I_ there, Ill ask them about it.A. will go B. have goneC. am going D. go5. The young madam was_ to discover that she was being wat

8、ched.A. Could B. CanC. dishonored D. dissatisfying6. We_ the shops and the post office as soon as we moved into the town.A. determined B. locatedC. specified D. settled7. People just_ their rubbish over the wall.A. rolled B. swayedC. shaped D. threw8. Having the highest marks in his class,_ .A. the

9、college offered him a scholarship.B. he was offered a scholarship by the college.C. a scholarship was offered him by the collegeD. a college scholarship was offered to him.9. Why do you object to_ the direction?A. following B. followC. have followed D. have been followed10. They_ the game because of

10、 rain.A. deserted B. abandonedC. left D. departed11. In the 19 th century industry_ towards the north of England.A. tended B. gravitatedC. intended D. inclined12._some of the suggestions prove of value to you as well.C. Might D. MayA. relative B. constant13. Before we commence again, let me give you

11、 a word or two of advice,_ ?A. shall I B. dont IC. will you D. wont you14. I wish to talk with you in private,_?A. do I B. shall IC. can I D. may I15. People will not believe a person who always_ .A. magnifies B. enlargesC. broadens D. exaggerates16. The reserch project has only been under way for t

12、hree months,so its too early to_ itssuccess.A. figure B. considerC. rate D. evaluate17. If the United States had not entered the Second World War, probably the 1940 unemploymentrate of 14%_still further.A. would rise B. roseC. would have risen D. had risen18. We wouldnt lose courage even if we_ agai

13、n.A. were to fail B. would failC. fail D. have failed19. John wants to see me today, but I would rather he_ tomorrow than today.A. came B. had comeC. would come D. sould come20. After his troubles, hes now in_comfort.C. relevant D. fair五、完形填空(共 20 分)I.从所提供的四个选项中选择一个最佳答案填空。(每小题 0.5 分,共 10 分)Paul and

14、his sister, Susan, excitedly _ 1_out their sleeping bags on the floor of the tent.This was_ 2_ to be their first campout. It_ 3_ the entire afternoon gathering the_4_they would need.Susan brought a radio_ 5_ they could listen to the weather reports. She planned to dig aditch_6_the tent to keep it fr

15、om flooding. And both of them had two sets of_ 7_clothes just in case they got wet or dirty.Paul insisted that_ 8_ each had to have a flashlight. He pointed out that they would needthem to keep_9_ from tripping_ 10_ the roots of trees if they had to_ 11_thetent in the middle of the night.It was Susa

16、n_ 12_thought of bringing whistles for_ 13_ of them. She was_ 14_sure that they could make enough_ 15_ with the whistles _ 16_ scare off any wild animalsthat might wander into_ 17_ camp. And of that_ 18_ work, the whistles could be heardfar enough away to call_19_ help. The whistles could also be us

17、ed to help them find eachother if they became_20_1.A.turned B.rolled C.took D.sorted2. A.thought B.supposed C.going D.made3. A.took B.spent C.had taken D.had spent4. A.supply B.supplies C.supplement D.supplements5. A.that B.and C.so D.as6. A.for B.by C.near D.around7. A.more B.additional C.surplus D

18、.extra8. A.them B.they C.we D.he9. A.them B.themselves C.we D.he10.A.on B.up C.over D. /11.A.make B.let C.leave D.build12.A.that B.who C.what D.which13. A.all B.every C.both D.most14. A.pretty B.prettily C.not D.never15. A.sound B.noise C.voice D.music16. A.which B.that C.to D.of17. A.the B.its C.hi

19、s D.their18. A.did B.did not C.would D.would not19. A.to B.and C.their D.for20. A.lost B.losing C.separated D.separatingn.在下列课文片段中填入遗漏的词。(每小题 1 分,共 10 分)When selling products online and shipping them sight-unseen, a certain_ 1_ of returns isinevitable. In fact, theyre also inevitable at brick-and-mo

20、rtar stores,_2_a customer cantouch, feel, smell and try on the merchandise _ 3_making a selection. At Sky Mall Inc, productreturns are anticipated and_ 4_with ease. The company, which has eight years of merchandisingexperience_5_ selling premium merchandise from participating merchants via catalog a

21、ndonline,_6_ proven itself through effective and simple ordering, fulfillment, customerservice_ 7_ returns.“ We built a successful business on those practices before takingour products _ 8_the Internet, ” says Robert M.Worsely, president and CEO. In every printedcatalog and on its Web site, Sky Mall

22、 guarantees_ 9_ customer satisfaction with a 60-day“ no questions asked ” return policy combined_ 10_a best-price guarantee.六、阅读下列短文,从 A、B、C、D 四个选项中选出一个最佳答案。(每小题 1 分,共 10 分)The year 2000 has been tough for online retailers. Changes in the market have driven many sitesout of business, and many others

23、 are only barely surviving. The holidays, promising greatly increased sales, offer hopefor many e-commerce sites. The good news for retailers is that the holiday market will grow; this years holiday salesare predicted to be 66%higher than last years.In a year when over half the U.S. population has a

24、ccess to the Internet, e-commerce sites can expect dramaticincreases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiterforecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday salesand

25、worldwide sales of $19.5 billion.While revenue estimates vary, its clear that Holiday 2000 will be big for e-commerce. Customers will shop online thisholiday season for convenience; by shopping online, customers avoid crowds,transportation hassles, and inconvenient store hours. One customer commente

26、d in our tests that she would shoponline “ to avoid the hassle of going to different stores.”Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: thee-commerce industry is losing billions of dollars in potential sales.Shoppers want to purcha

27、se online, but many sites make it too hard to buy.To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience.Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion inworldwide online sales this

28、 holiday season.According to Gartner Group projections, worldwide online revenues for the holiday season willbe $19.5 billion.In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. Thesefindings suggest that the $19.5 billion represent only 5

29、7% of potential sales this holiday season.Lost sales due to poor customer experience thus total more than $14 billion: $34.2 billion-$19.5 billion=$14.7 billion.It is worth noting that our $14 billion does not include future losses due to poor experiencethis holiday season. Millions of consumers wil

30、l shop online for the first time this holiday season. If they have a goodexperience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, theywill likely never return to the sites where they were unable to buy(if indeed they return to shop online

31、 at all).The actuallosses due to poor customer experience may thus be significantly higher than our $14 billion estimate.In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40%of failures were due to difficulty with checkout. Customers had

32、found a product they wanted, added it to their cart anddecided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was toodifficult and madeit impossible for them to buy.There were several different types of problems that arose in the checkout process.The

33、 most important lesson is thatpoor checkout experience will cost the industry billionsin holiday sales.1. Compared with last years holiday sales, this years will be_ .A. lower B. twice lowerC. higher D. twice higher2. Forrester Research, Jupiter and Gartner Group all suggest that in 2000_ .A. holida

34、y sales for e-commerce sites in every part of the world will increase a lotB. holiday sales for e-commerce sites in every part of the world will decrease a lotC. holiday sales for e-commerce sites in some parts of the world will increase a lotD. holiday sales for e-commerce sites in some parts of th

35、e world will decrease a lot3._ By shopping online, people can avoid,A. traffic jams B. crowdsC. getting up early D. both A and B4t is implied by the author that_,A. it is difficult to buy things on some sitesB. it is difficult to buy things on all sitesC. it is easy to buy things on all sitesD. it i

36、s easy to buy things on few sites5f sites made it easier to shop and buy, sites actual income would_,A. be the same B. decrease a lotC. increase a little D. increase a lot6._ The e-commerce industry islosing much money in potential sales because_,A. people are not familiar with many sitesB. about ha

37、lf of the buying attempts failC. many people dont have the access to the InternetD. there is too much competition from traditional business7._e-commerce sites can earn moremoney from the holiday season by_,A. improving the customer experienceB. forming valid identificationC. advertising widelyD. pro

38、viding more content8. Problems with_were the chief cause of failed buying attempts.A. electronic signature B. the checkin processC. the checkout process D. registration9. What attitude does the author hold when describing the sites loss of revenue?A. Emotional B. ObjectiveC. Critical D. Pessimistic1

39、0. Which of the following techniques is most used in the text?A. Exemplification B. DefinitionC. Comparison D. Contrast七、英译汉(阅读下面的短文,然后将划线的句子翻译成汉语。每小题 2 分,共 10 分)Making the transition to e-business can be daunting.(1) There is so much to do, so many questions to answer, so manypossibilities to explo

40、re. How do you know where to start?Whenyou begin planning an e-business, the most important thing to remember is that you shouldnt try to do everythingat once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2)Focus your initial e-business effo

41、rts on those areas that can most immediately gain from the investment. This lets youpick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which othere-business initiatives will flow.(3) Intel took this advice to heart when it began planning the Intel(r

42、) e-business Website. Rather than attempting toremake the entire Intel business infrastructure a truly daunting task fora global corporation with over 65,000 employees the company focused on its direct customers,including OEMs and distributors.(4) The idea was to focus on customers who already had a relationship through Intelfield sales and customer support , and find ways to improve that relationship through the Internet.(5)“ We pi

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