体验商务英语综合教程--Unit-4-答案.

1、Unit 4AdvertisingPart IBusiness VocabularyDirections:There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the c

2、enter. This part totals 20 points, one point for each sentence.C1 Outdooradvertising is one ofthefastest growing_ inthemarket.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and street furniture is_ about $18 billion a year, just 6% of all the worldssp

3、ending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are _ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran ateaserscampaign in Britain A exclusively B largelyC greatlyon bus shelters.D inclusivelyC5 Placing an ad on a bus shelter for tw

4、o weeks _ at about90.A works onB works awayC works outD calculatesD6 We are facing a _ with our market share. What are we going todo about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creatingimaginative and _ campaigns.A effectiveB eff

5、icientC effectD efficaciousC8 Focus now needs to _ potential clients that it still has plenty ofcreative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _ ideas for advertising campaigns tomanagements of the companies concerned. A offer B present C supplyD furnishD10 Th

6、e little village where he lived would be a popular tourist _.A placeB siteC visitD resortB11 Thank you for the above order _ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 _ the 5,000bicycles you ordered are to be shipped in two equal lots in March and

7、April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles _ in March and the balancein April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity _ stock, it is too late for us to ship80% of your order in March.A fromB forC inD atD15 We have receiv

8、ed your letter of 28 March, _ us to modify theprevious arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment _ one month.A byB toC forD atA17 In the circumstances, we regret _unable to meet your request. A to be B be

9、ing C be D having beenA18 In this case, you must _ the additional charges. A bear B have borne C to bearD bearingD19 Please take the above _ account and let us know your decision assoon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _ nowbeen dispatched.A ha

10、veB hasC areD isPart IIPhrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitorsproducts2 隐性广告Subl

11、iminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务 financi

12、al service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart IIISentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sh

13、eet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and street furniture isworth about $18 billion a year, just 6% of all the world s spending on advertisin整个户外广告市场 （露天广告牌 , 公共交通和路边设施） 大约价值 180 亿美元一年 , 只占了全世界广告支出的6%。2. Focus, a large

14、 advertising agency based in Paris, has a reputation for creating imaginative and effective campaigns.焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。3. But it is one of the fastest-growing segments, having doubled its market share inrecent years.但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。4. Outdoor advertising

15、 s appealgrowings as TV and print are losing theirs.随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。5. Adding to its attractions has been a revolution in the quality of outdoor displays.户外展示设备质量方面的革命也在不断增加它的吸引力。6. Particularly attractive to the new advertisers is street furniture, the fastest growingsegment of the

16、outdoor market.路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。7. Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。8.Focus now needs to convince potential clients that it still has plenty of creative ideas to offer.焦点公司现在

17、需要使潜在客户相信它仍可以提供很多有创意的想法。9.Recently however, Focus s reputation was damaged when two major clientschanged to rival agencies.不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。10. Our aim is to develop loyalty among existing customers and attract new ones.我们的目标是培养现有客户的忠诚度，并且吸引新客户。Part IVSentence TranslationDirections: Ther

18、e are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.1 我们很遗憾你们的发盘比美国供应商的价格高出5%。We regret that your offer is 5% higher than that of the U.S suppliers.2 羊毛行市目前疲软

19、，除非你方能降价5%，否则无法成交。The current wool market is weak. We see no prospects of business unless you can reduce the price by 5%.3 兹遗憾通知你方，本地买主认为你方报价太高。We hereby regret to inform you that local buyers regard your offer to be much on the high side.4 我们的报价相当合理，且已为你地其他客户所接受。Our offer is quite reasonable, and i

20、t has been accepted by other customers in your area.5 至于男式衬衫，我们盼望能够按接近我们的价格达成交易。As for mensshirts, we hope to make a deal close to our price.Part VLetter TranslationDirections: There is one letter in this part. You are required to translate it into English and write down your translation on the Answ

21、er Sheet. This part totals 20 points.敬启者：感谢你们 6 月 26 日的报盘以及寄来的餐具样品。尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。因此，我们建议你方将价格减至25 美元 / 套，否则无法成交。我们期待着你们的确认。Dear Sirs:Thank you for your offer of June 26th and the enclosed tableware samples .Although we really appreciate

22、the high quality of the tableware, we regret to saythat your price seems uncompetitive at all.To accept the price you quote would leave us little profit on our sales, sinceother suppliers offer lower prices for products of the same quality.Therefore, we suggest that you reduce your price to $ 25 per

23、 set, or business isimpossible.We are looking forward to your confirmation.Part VIBusiness WritingDirections: For this part, you are required to write on the Answer Sheet a reply in the full correct format based on the information given below. This part totals 20 points. You work for the Park Hotel

24、in New York. Read this letter from a company enquiring about room vacancies.KL Computers95 Science Park Drive #02-03The CurieSingapore 118285The Park Hotel134 Central Park SouthNew York 10019USA18 June 2003Dear Sir/MadamI am writing to enquire about room vacancies for 9-11 July. We would need four d

25、ouble rooms, preferably with some kind of communication facilities for computers.I would be very grateful if you could send me a quotation for the above rooms with information about the business facilities that the hotel offers.Yours faithfullyCharles ChungPersonal Assistant to Kim Lee Write a reply to Mr. Chung:* confirming the availability of the rooms* confirming the dates* quoting the price* giving information about business facilities. Write 60-80 words.The Park Hotel134 Central Park SouthNew York10019USAKL Computers95