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1、CONTENTSADD YOUR TITLEADD YOUR TITLEADD YOUR TITLEADD YOUR TITLE SupportADGoalTargetMarketConsumerPromisePersonality SystemInfraCreativePowerPROJECTSUPPORTSYSTEMMediaPowerPromotionStrategyCommunicationStrategyMarketingConsulting* SYSTEM FLOWSTEP 1STEP 2STEP 3STEP 4 Irrelevant charactersRelevant char
2、actersFlotSetting SymbolsMoodLeadcharacter FlotSettingIrrelevantCharactersRelevantcharactersSymbolsMood Case 082OSI ModelLayerapplicationnetworktransportsessionpresentationdata linkphysical1234567Form oracle Case 083Max marketing modelsynergylinkagesalesActiv-ationadvertisingAccoun-tabilitymediatarg
3、eting PRODUCTFUNCTIONSBRAND NAMEGRAPHICSPRDUCTDESIGN MIXLOGOS /TRADEMARKMIXPACKAGINGAUGMENTEDPRODUCTFEATURESCONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1 200520062007200820106,030,0347,010,0009,000,00011,000,000?numeric 4 step3 step2 step1 stepinnovatorEarlyadaptorEarlymajorityLatemajoritylaggard LA
4、OntarioMiamiSantiagoTokyoKualaLumpurJakartaSydneyAucklandShanghaiDubaiAmmanJohanesburgBeijingCase 098 POLANDIRELANDUNITEDKINGDOMSPAINMOROCCOALGERIATUNISIAFRANCEITALYGREECETURKEYBULGARIAUKRAINEBELAUSRUSSIAFINLANDSWEDENNORWAYDENMARKGERMANYROMANIAYUGOSLAVIASWITZERLANDAUSTRIACROATIASLOVAKIAHUNGARYCZECH
5、REPUBLICESTONIALATVIALITHUANIAEUROPE Objective2. Sales ActivityNo. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 201010 Million kl Your Brain “On” PresentationsRight BrainLeft BrainSensoryEmotions, impressionsImagistic
6、, holisticHere and nowLogical, sequentialAnalytic, dataShort-term memoryDefense intensivePresentation Impact IT - - -Try Again!- - -10 - & 200-& 20031542锐普锐普PPT论坛论坛chinakui收集收集 OHP TV PT PT PT PT / Update PT SHOP P T S H O P , , , , , , , , , , , , CONTENTSADD YOUR TITLECONTENTSTEXTTEXTCONTE
7、NTSwelcome to use these powerpoint templates, New Content design, 10 years experienceADD YOUR TITLEwelcome to use these powerpoint templates, New Content design, 10 years experienceADD YOUR TITLEADD YOUR TITLECONTENTSADD YOUR TITLECONTENTSADD YOU TEXTwelcome to use these powerpoint templates, New Co
8、ntent design, 10 years experienceADD YOU TEXTwelcome to use these powerpoint templates, New Content design, 10 years experienceADD YOU TEXTwelcome to use these powerpoint templates, New Content design, 10 years experienceDIAGRAM text text text textAdd you textAdd you textAdd you textAdd you textCONT
9、ENTSwelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Con
10、tent design, 10 years experienceCONTENTSADD YOUR TITLEwelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experienceCONTENTSADD YOUR TITLEwelcome to use these powerpoint templates, New Content desig
11、n, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 years experienceCONTENTStitlewelcome to use thes
12、e powerpoint templates, New Content design, 10 years experiencetitlewelcome to use these powerpoint templates, New Content design, 10 years experienceCONTENTSwelcome to use these powerpoint templates, New Content design, 10 years experiencewelcome to use these powerpoint templates, New Content design, 10 year
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