大学英语新视野unit4

1、Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦Part 1 Short dialogs and multiple choicequestions（每小题：分）Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for

2、you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 1 are based on the following passage.1.A. They both think there are too many ads.B. They both think there are not enough ads.C. The man thinks there are too many ads, while the woman thinks the opposite.D.

3、 The woman thinks there are too many ads, while the man thinks the opposite.Questions 2 to 2 are based on the following passage.2.A. Security and esteem, but nothing else.B. Only fear, love and sensory pleasure.C. Basic human feelings.D. Advertising principals.Questions 3 to 3 are based on the follo

4、wing passage.3.A. To show the importance of the Tour of France.B. To show the possibility of recovering from a deadly disease.C. To show that successful ads are often stories with happy endings.D. To show that a happy ending is required for all commercials.Questions 4 to 4 are based on the following

5、 passage.4.A. To show that he only knows how to copy a page by hand.B. To show that he only knows how to make photocopies.C. To show that a "feel-good" ad is usually a true story.D. To show that a "feel-good" ad does not have to be a truestory.Questions 5 to 5 are based on the fo

6、llowing passage.5.A. Because the name in Spanish suggests disasters.B. Because the name in Spanish suggests not moving.C. Because the name in Spanish means turning over.D. Because the name in Spanish means bad luck.Questions 6 to 6 are based on the following passage.6.A. Ads should be made by local

7、people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.Questions 7 to 7 are based on the following passage.7.A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To ex

8、press his disagreement with the woman.D. To express his agreement with the woman.Questions 8 to 8 are based on the following passage.8.A. Because short slogans are refreshing.B. Because people are busy.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good examp

9、le.Questions 9 to 9 are based on the following passage.9.A. He disagrees with the woman.B. He agrees with the woman.C. He believes that figures don't lie.D. He believes that most surveys are puzzling.Questions 10 to 10 are based on the following passage.10.A. He believes it is unfair beca use mo

10、st people are not alcoholabusers.B. He believes it is unfair because few people are using thehealthcare system.C. He believes it is fair because the healthcare system needs the extra money.D. He believes it is fair because alcohol abuse needs additionalmoney.Part 1 Short dialogs and multiple choice

11、questions （每小题：2 分；满分：20 分）小题得分对错我的答案客观1.2sAA2.2CC3.2CC4.2/DD5.2BB6.2CC7.2ZDD8.2ZBB9.2ZBB10.2ZAASubtotal : 20老师评语：t Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦Part 2 Short dialogs and blank filling（每小题：分）Directions: Listen to the following recording, then fill in the blank

12、s with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. U se the second playing to check your answers.Questions 1 to 7 are based on the following passage.W: So, Mr. Smith, you want to increase ridership on the buses.M: 1.,

13、and we hope you can help us.W: Certainly we can. First, we must 2. I change t he i magof bus travel.M: How do you do that?W: Well, we'll 3. do some surveysto see what people really think about taking the bus. We' ll investigatedi f f erent ag e g and so on.M: Will that work?W: It works 5. On

14、ce we get a profile of 6.your users ,we can see who we can 7.targetPart 2 Short dialogs and blank filling（每小题：2.5 分；满分：17.5 分）小题得分对错我的答案客观1.2.5ZWe doWe do2.2.5Zchange the imagechange the image3.2.5zdo some surveysdo some surveys4.2.5Zdifferent age groupsdifferent age groups5.2.52.52.5Zall the timeal

15、l the time6.Zyour usersyour users7.ZtargettargetSubtotal : 17.5老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦Part 3 Short passages and multiple choicequestions（每小题：分）Directions: Listen to the following recording, then choose the correct answers to the questions. You wil

16、l hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listen

17、ers to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.6B. An advertising agency.C. The retail

18、er.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.4.5.D. Professional advertising.Which of the following is true of direct mail?A. Mail advertisements go to people with certaincharacteristics.B. Mail advertisements go t

19、o producers rather than professionals.C. Mail advertisements are more effective than TVcommercials.D. Mail advertisements are more expensive than other forms of advertisements.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification o

20、f ads.C. The effects of various types of ads.D. The importance of various types of ads.Part 3 Short passages and multiple choice questions（每小题：3分；满分：15分）小题得分对错我的答案客观1.3CC2.3/AA3.3/AA4.3/AA5.3/BBSubtotal : 15老师评语：t Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦Part 4 Short pas

21、sages and True/Falsequestions(每小题：分)Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. U se the second playing to check your answers.Questi

22、ons 1 to 5 are based on the following passage.1. It costs the man one dollar to play a round of golf.A. T用B. Fr2. The hotel charges the man three dollars for three golf balls.AT B. F3. The price for the golf balls is written in small print.A. T利B. Fr4. If the man had known the price for the golf bal

23、ls, he would have stayed in the nearby luxury hotel.A. Tf*B. F5. The luxury hotel charges the guests mainly for the golf balls.A. TB. FPart 4 Short passages and True/False questions （每小题：3 分；满分：15 分）小题得分对错我的答案客观1.3AA2.3°BB3.30AA4.3AA5.3aBBSubtotal : 15老师评语：C Click ONCE on the speaker icon to st

24、art listening!7放音结束前请不要离开本页。否则就听不成啦！Part 5 Long dialogs and multiple choicequestions（每小题：分）Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct ans

25、wers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage.1. Why doesn't Tony want to sit with the other two people?A. Wearing a fashionable jacket, he can't stay with ordinary （people.B. He is afraid that Bob will try his jacket on.C. Because his

26、 jacket is the same color as his friends' clothes.D. Because the other two people do not really like him.2. What is Tony wearing?A. A jacket similar to the one Ben Affleck wears.B. Ben Affleck's old jacket.C. The same jacket Ben Affleck wears in an a d. (D. The same jacket Ben Affleck wears

27、though its color is different.3. What is Bob's reaction to Tony's jacket?A. He doesn't like it. rB. He doesn't recognize it is the same jacket Ben Affleck wears in the ad.C. He wants to try it on.D. He doesn't care about it. r4. Why does the woman say she is sick?A. Both men foll

28、ow whatever the ads say. (*B. Tony follows whatever the ads say though Bob does not.C. Bob follows whatever the ads say though Tony does not.G D. Neither Bob nor Tony agrees with the ads.5. What does the woman imply when she says "Sure you did. Itand Ben Affleck."?A. The man made the jacke

29、t himself.B. The man and Affleck made the jacket together.C. The jacket itself is the real reason for the man to wear it.D. Affleck is the main reason for the man to like the jacket.Part 5 Long dialogs and multiple choice questions（每小题：2分；满分：10分）小题得分对错我的答案客观1.2/ AA2.2/ CC3.2/ CC4.2/ AA5.2/ DDSubtota

30、l : 10老师评语：t Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦Part 6 Vocabulary and Structure（每小题：分）Directions: Choose the right answer.1.Dad, I need some new shoes. My old ones lookfunny.A. kindB. a kindC. kind ofD. a kind of2. They probably give Yao Ming millions of dollars to

31、 wear thoseshoes. But if you bought me the shoes, I'd wear themA. nothingB. with nothingC. in nothingD. for nothing3.just before the store was closing, John rushed in to buy a TV set.A. One dayB. On one dayC. In one dayD. At one day4. The friendly shop assistant was waiting for the day's last customer to his sales target.A. reach俗口 B. reach toC. arriveD. arrive to5.The shop assistant warmly greeted John and showed him thevarious modelsA. a