旗舰店年度预算总表

1、品牌总监店铺负责人店铺名称所属部门1.1 张三张三某某官方旗舰店十时十分1.2 张三李四唯品会十时十分1.3 张三李四美团十时十分1.4 张三王五魅力惠十时十分阿狼的思维 请各品牌及店铺负责人填写销售和毛利预算。各运营店铺只考虑本店铺的直接运营费用即可，在表格内填写直接的可控费用。例如：广告费用、佣金、返点等。人事，行政，IT，摄影等费用按照各部门提报的人员情况及销售情况由人事部统一制定并归口至各品牌中即可。对于部门自身的费用，根据必要性的原则来进行预算。部门负责人在制定预算时，需要考虑这些费用是否一定需要发生，而不必考虑去年是否有类似的费用。对于编制出的费用预算，需要对各项目做在费用说明页做

2、解释说明。最终，管理层会对这些费用的必要性和金额的合理性做审阅。人民币：元网网络络分分销销1 1月月2 2月月3 3月月4 4月月税税前前销销售售额额税税后后收收入入主营业务税金净净收收入入成本毛毛利利毛利率经经营营管管理理费费用用经营管理费用率分分摊摊集集团团费费用用营营业业利利润润营业利润率淘淘宝宝营营销销费费用用年费扣点-佣金、积分直通车钻展聚划算费用淘客其他经营费用1其他经营费用2加班费用配送费物流代收手续费包装费渠渠道道营营销销费费用用入驻押金年费扣点-手续费广告费活动促销费其他经营费用1其他经营费用2加班费用入仓费配送费物流代收手续费包装费物物流流费费用用淘内仓储物流费用淘外仓储物

3、流费用人人事事归归口口工资奖金双薪保险住房公积金劳务费员工医疗其他行行政政归归口口福利费团队建设费旅游经费房租水电费取暖费办公费及低值易耗品通讯费（电话费、网费）其他5 5月月6 6月月7 7月月8 8月月9 9月月1010月月1111月月阿狼的思维 1212月月合合计计某某某某天天猫猫店店1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月销销售售目目标标7 70 00 00 00 00 06 60 00 00 00 00 09 90 00 00 00 00 01 10 00 00 00 00 00 01 10 00 00 00 00 00 01 11 10 00 00 00 00

4、0月销售占比5.83%5.00%7.50%8.33%8.33%9.17%访客数（UV）183150156986235479261643261643287807日均UV590850647596844084409284客单价780780780780780780下单数8977691154128212821410转化率0.49%0.49%0.49%0.49%0.49%0.49%产产品品成成本本385000330000495000550000550000605000淘淘宝宝营营销销费费用用8524494923163885184205154205193526年费扣点-佣金、积分38500330004950

5、0550005500060500直通车150001500018000200002000020000钻展20002000030000400004000040000聚划算费用003000030000030000淘客100001000011000110001100012000其他经营费用1其他经营费用2加班费用配送费物流代收手续费179491538523077256412564128205包装费179515382308256425642821利利润润2 22 29 9, ,7 75 56 61 17 75 5, ,0 07 77 72 24 41 1, ,1 11 15 52 26 65 5, ,7

6、 79 95 52 29 95 5, ,7 79 95 53 30 01 1, ,4 47 74 4利利润润率率3 33 3%2 29 9%2 27 7%2 27 7%3 30 0%2 27 7%某某某某品品牌牌分分销销1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月销销售售目目标标1 15 50 00 00 00 01 18 80 00 00 00 02 20 00 00 00 00 02 20 00 00 00 00 02 20 00 00 00 00 02 25 50 00 00 00 0月销售占比6.00%7.20%8.00%8.00%8.00%10.00%访客数（UV）1

7、38504166205184672184672184672230840日均UV446853615957595759577446客单价570570570570570570下单数263316351351351439转化率0.19%0.19%0.19%0.19%0.19%0.19%产产品品成成本本105000126000140000140000140000175000淘淘宝宝营营销销费费用用6289774785198519851910449年费扣点-佣金、积分直通车钻展聚划算费用淘客其他经营费用-奖励制度500800800800800800其他经营费用2加班费用配送费物流代收手续费526363167

8、018701870188772包装费526632702702702877利利润润3 38 8, ,7 71 11 14 46 6, ,2 25 53 35 51 1, ,4 48 81 15 51 1, ,4 48 81 15 51 1, ,4 48 81 16 64 4, ,5 55 51 1利利润润率率2 26 6%2 26 6%2 26 6%2 26 6%2 26 6%2 26 6%7 7月月8 8月月9 9月月1010月月1111月月1212月月总总计计1 11 10 00 00 00 00 01 13 30 00 00 00 00 09 90 00 00 00 00 06 60 00

9、 00 00 00 02 20 00 00 00 00 00 08 80 00 00 00 00 01 12 20 00 00 00 00 00 09.17%10.83%7.50%5.00%16.67%6.67%1 10 00 0. .0 00 0%2878073401362354792666679523812666673 37 73 35 58 84 45 5928410972759686023072286021 12 20 05 51 11 17807807807507007507 76 68 8141016671154800285710671 15 57 74 49 90.49%0.49

10、%0.49%0.30%0.30%0.40%0 0. .4 45 5%60500071500049500033000011000004400006 66 60 00 00 00 00 01935262811671348851686003972572474672 22 29 98 88 88 88 8600006 60 00 00 00 060500715004950033000110000440006 66 60 00 00 00 02000020000200003000030000200002 24 48 80 00 00 04000040000300006000050000500004 44

11、 42 20 00 00 03000010000000100000300003 35 50 00 00 00 01200013000100001000030000200001 16 60 00 00 00 00 00 018000144003 32 24 40 00 00 02820533333230771600057143213333 31 14 49 98 89 92821333323081600571421333 31 14 49 99 93 30 01 1, ,4 47 74 43 30 03 3, ,8 83 33 32 27 70 0, ,1 11 15 51 10 01 1, ,

12、4 40 00 05 50 02 2, ,7 74 43 31 11 12 2, ,5 53 33 33 3, ,1 10 01 1, ,1 11 12 22 27 7%2 23 3%3 30 0%1 17 7%2 25 5%1 14 4%2 26 6%7 7月月8 8月月9 9月月1010月月1111月月1212月月总总计计2 25 50 00 00 00 02 25 50 00 00 00 01 18 80 00 00 00 01 19 90 00 00 00 01 15 50 00 00 00 03 30 00 00 00 00 02 25 50 00 00 00 00 010.00%1

13、0.00%7.20%7.60%6.00%12.00%1 10 00 0. .0 00 0%2308402308401662051754391385042770082 23 30 08 84 40 03 37446744653615659446889367 74 44 46 65 55705705705705705707 76 68 84394393163332635264 43 38 86 60.19%0.19%0.19%0.19%0.19%0.19%0 0. .4 45 5%1750001750001260001330001050002100001 17 75 50 00 00 00 010

14、44910449784783336789125791 10 06 64 49 91 10 00 00 00 00 00 08008009001000100010001 10 00 00 00 00 00 00 087728772631666675263105268 87 77 71 19 987787763266752610538 87 77 72 26 64 4, ,5 55 51 16 64 4, ,5 55 51 14 46 6, ,1 15 53 34 48 8, ,6 66 67 73 38 8, ,2 21 11 17 77 7, ,4 42 21 16 64 43 3, ,5 5

15、0 09 92 26 6%2 26 6%2 26 6%2 26 6%2 25 5%2 26 6%2 26 6% 淘淘外外- -美美团团1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月销售目标4 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 0订单数67676767676767产品成本22000220002200022000220002200022000渠道营销费用995099509950995099509950995

16、0入驻押金-质保金2083208320832083208320832083年费扣点-手续费6400640064006400640064006400广告费活动促销费其他经营费用1其他经营费用2加班费用入仓费配送费1333133313331333133313331333物流代收手续费包装费133133133133133133133利润额8050805080508050805080508050利润率20.13%20.13%20.13%20.13%20.13%20.13%20.13%淘淘外外- -魅魅力力惠惠1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月销售目标0 03 30

17、00 00 00 03 30 00 00 00 03 30 00 00 00 03 30 00 00 00 04 40 00 00 00 04 40 00 00 00 0订单数0505050506767产品成本0165001650016500165002200022000渠道营销费用065008600860086001146711467入驻押金年费扣点-手续费054007500750075001000010000广告费活动促销费其他经营费用1其他经营费用2加班费用入仓费配送费0100010001000100013331333物流代收手续费包装费0100100100100133133利润额070

18、0049004900490065336533利润率0.00%23.33%16.33%16.33%16.33%16.33%16.33%淘淘外外- -唯唯品品会会1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月销销售售流流水水（含含扣扣点点）5 53 33 33 33 33 35 53 33 33 33 33 35 53 33 33 33 33 35 53 33 33 33 33 3销售目标（结算额）4 40 00 00 00 00 04 40 00 00 00 00 04 40 00 00 00 00 04 40 00 00 00 00 0订单数08890889889088

19、9产品成本032000003200003200000320000渠道营销费用014388901438891418890143889入驻押金年费扣点-手续费013333301333331333330133333广告费活动促销费其他经营费用1(条形码)0177801778177801778其他经营费用2加班费用（差旅费）200020002000入仓费配送费0500005000500005000物流代收手续费包装费0177801778177801778利润额06944406944471444069444利润率0.00%13.02%0.00%13.02%13.40%0.00%13.02%8 8月月9

20、9月月1010月月1111月月1212月月总总计计4 40 00 00 00 04 40 00 00 00 05 50 00 00 00 04 40 00 00 00 05 50 00 00 00 05 50 00 00 00 00 067678367838332200022000275002200027500275000995099511191799511191712333320832084208420842084250006400640080006400800080000133313331667133316671666713313316713316716678050804910583804

21、91058310166720.13%20.12%21.17%20.12%21.17%20.33%8 8月月9 9月月1010月月1111月月1212月月总总计计4 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 04 40 00 00 00 00 06767676767667220002200022000220002200022000011467114671146711467114671125671000010000100001000010000979001333133313331333133313

22、3331331331331331331333653365336533653365336743316.33%16.33%16.33%16.33%16.33%16.86%8 8月月9 9月月1010月月1111月月1212月月总总计计5 53 33 33 33 33 36 66 66 66 66 67 76 66 66 66 66 67 74 40 00 00 00 00 00 04 40 00 00 00 00 05 50 00 00 00 00 05 50 00 00 00 00 03 30 00 00 00 00 00 00889111101111666703200004000000400000240000001438891781110178111107366