市场营销英语试题

1、一、TranslatethefollowingphrasesintoChinese（15分）1. Distributionchannel2. Marketingenvironment3. Targetcustomer4. Naturalresource5. Sustainabledevelopment6. Annualreport7. Well-recognized8. Companysimage9. Newalternative10. Targetmarket11. Respondent12. Brandpositioning13. Productorigin14. Finalconsume

2、r15. On-lineshopping二、TranslatethewordsintoEnglish（15分）1 .市场细分2 .调查问卷3 .年度收入45 .品牌忠诚度6 .第一手数据7 .周年特卖8 .绿色营销9 .销售机会10 .主流购买者11 .成本定价12 .市场占有率13 .实体产品14 .销售促进15 .公共关系三、TranslatethesentencesintoChinese（40分）1、Advertisingobjectivesshouldberealistic,precise,measurableandconsistentwiththeorganization's

3、overallmarketingobjectives.2、Thecorebeliefsandvaluespeopleholdinagivensocietyarehardtochange.3、Marketingisaprocessoffindingouttheneedsandwantsofthemarketthendesigningproductsorservicestosatisfytheseneedsandwants.4、Themarketingenvironmentreferstoanyoutsidefactorsandconditionsrelatedtothemarketingacti

4、vitiesofanorganization.5、Marketresearchisthesystematiccollection,analysisandreportingofdatatoaidmarketingdecisionmaking.6、ThesegmentsyouchoosetoserveareyourTargetMarkets.7、 Greenmarketingconsistsofallactivitiesdesignedtogenerateandfacilitateanyexchangeintendedtosatisfyhumanneedsandwants.8、Directchan

5、nelmeansthatyousellyourproductsorservicesdirectlytothefinaluserswithoutinvolvinganywholesaler,retailer,brokeroragent.四、Choosethesuitablewordstocompletethesentencesandfillthewordintheblank.（10分）order,cost,enquire,free,dimensions,charge,guarantee1. Goodmorning.I'mphoningto_aboutyourpersonalcompute

6、rs.2. Youaskedaboutthe_.Theyare3.5meterswide,and.3. You'reinour_deliveryarea,sothere'llbenoextra_fordelivery.4. Wedeliverywithintwoweeksafteryouplacean_.5. It_us$5.8tomakeoneunit,butweonly_you$6.五、Readingcomprehension（20分）ThehomecomputerindustryhasbeengrowingrapidlyintheUnitedStatesforthelas

7、ttenyears.Computersusedtobelarge,expensivemachinesthatwereverydifficulttouse.Butscientistsandtechnicianshavebeenmakingthemsmallerandcheaperwhileatthesametimetheyhavebeenmadeeasiertouse.Asaresult,theirpopularityhasbeenincreasingasmorepeoplehavebeenbuyingcomputersfortheirhomesandbusinesses.Computersha

8、vebeendesignedtostoreinformationandcomputeproblemsthataredifficultforhumanbeingstoworkout.Somehavevoicesthatspeakwiththeoperators.Storesusecomputerstokeeprecordsoftheinventories（库存货物）andtosendbillstotheircustomers.Officesusecomputerstocopyletters,recordbusinessandkeepintouchwithotheroffices.Peopleha

9、vebeenusingcomputersintheirhomestokeeptrackofthemoneytheyspend.Oneimportantnewuseforcomputersisforentertainment.Manynewgameshavebeendesignedtobeplayedonthecomputers.Peopleofallageshavebeenplayingthesegames,Peoplealsohavebeenbuyinghomecomputerstoplaycomputergames,watchmoviesandlistentoconcertsathome.

10、Theyhavebecomeverypopularindeed.1. Computersusedto.A.workrapidlyB.belargeandexpensiveC.beeasytouseD.beusedforfun2. Inrecentyears,computersarebeingmade.A.largerandmoreexpensiveB.smallerandcheaperC.moredifficulttouseD.toworkmoreslowly3. Homecomputerscanbeusedfor.A.writinglettersB.playinggamesC.doingbu

11、sinessD.alloftheabove4. Salesmenusecomputersmainlyto.A. checkthelistofgoodsandmaterialsthatarekeptinthestorehouseB. playgamesforpleasureC. talkwiththeirfriendsD. writeletters5. Thebesttitleforthepassagewouldbe.A.NewUsesForComputersB.ThePopularityofHomeComputersC.TheHomeComputerIndustryD.ComputersAtHome6. PleasematchtheEnglishwordsinColumnAwithitsmeansinColumnBABpopularityadiversionthatholdstheattentioncomputethequalityofbein