某市啤酒广场策划方案____页（Planning scheme of beer Square in a city ____ page）

1、某市啤酒广场策划方案_23页（Planning scheme of beer Square in a city _23 page）Don't complain to anyone, because 20% of them don't care, and the remaining 80% are happy to hear it.Don't tell others about your goals, according to psychologists found that people say to others ahead of target, action wea

2、kened, as they advance to enjoy the attention of others, encourage, praise or appreciation, finally failed."Beautiful Dandong cool summer"To enjoy the world cupBeer Square summer activitiesPlanning scheme(provisional content)April 2010CatalogFirst, the purpose and significance of the activ

3、ityTwo. Theme of activityThree, activity timeFour. VenueFive, the content of activitiesSix. Arrangement of activitiesSeven, overall arrangementEight. Safety and health protection measuresNine, publicity programTen. Plane coordinate drawing on siteFirst, the purpose and significance of the activityYa

4、lu River, border between China and Korea - Dandong, a beautiful city. Here picturesque scenery, rivers Lake seamount Linquan waterfall, outdoor tourism resources to a large, diversified cultural delicacy. The current value of Liaoning Province five points and one line "project achieved remarkab

5、le social and market effects on the occasion, also coincides with the first four years of World Cup grand event, held a beer Square, a set of cultural idea novel, rich content, wide influence in a. Its positive significance is mainly manifested in the following aspects:1, optimize the image of the c

6、ity, create beautiful Dandong tourism highlightsDandong, as the most beautiful frontier city in the country, has its unique advantages in politics, economy and culture. For a long time, due to the special geographical location and the influence of the international situation, the development of Dand

7、ong has been greatly restricted. Therefore, the urgent need to inject new international fashion elements, as a useful supplement, can be displayed in Dandong perfect, showing the border town style, form a good investment environment, promote the economic development of Dandong in the future. As a pr

8、ototype of the large beer festival, beer Square can accumulate a lot of valuable experience for holding the international beer festival in the future. Beer Square activities, which attract public attention, stimulate the involvement of related industries, start a new image of the city has an indispe

9、nsable function.2, Dandong people's quality of life and improve the quality of life will play a landmark, exemplary effectAs a border city of Jianghai, Dandong is much more fashionable and internationalized than that of coastal cities. Beer Plaza activities as financial culture, urbanization, fa

10、shion, three as one of the activities involved in the process, will bring subtle feelings and experience a fresh summer life, make people's lives more taste.3, promote the prosperity of the market economy, pull beer, beverage and other manufacturers, suppliers, distributors sales growth, enhance

11、 the city brand imageGuide the consumer through beer Square, and tap the potential consumer, let the consumer concept to a new level, update the concept of consumption, detonated consumer demand, to the development of the development of the third industry pull first, second industry.4, bring rare ma

12、rket opportunities for related industries and industriesThe beer Square vitality from the respect of beer culture the core concept and exciting World Cup tournament feast combination, also stressed that the local characteristics of diversified delicacy, drink and play, look, but also eat, therefore,

13、 relevant industries will be in the Beer Plaza activities will be very useful. Dandong is an important tourist resources, attract tourists from all over the country to actively participate in the activation of Dandong traditional tourism, catering, transportation, accommodation and other industries

14、also refresh the tourism image, stimulating the development of third industry plays a realistic role.5, to improve the community's attention to the development of Dandong and beer sponsor's attention, enhance the popularity and reputation of Dandong specialty foodMake full use of has to buil

15、d a good business environment, leisure environment, water environment, showing the beauty of Dandong, like nature itself; the beauty of Dandong, elegant and refined; the beauty of Dandong, a good image of endless reverie,And show the powerful development prospect and heavy culture of Dandong. Throug

16、h the extensive publicity of this activity, improve social attention to the Dandong project; and enhance the brand awareness and reputation of Dandong specialty food and beer.6, create Dandong food business atmosphere, promote tourism diversification in DandongIn the process of activities, the use o

17、f popular gathering business gas, the use of commercial gas pulling popularity, Dandong beautiful incisively and vividly displayed in front of the public, stimulate the potential business and investors, produce a good reputation effect.Two, the theme of the activities (this part of the content and s

18、ponsors together)1, key words: beautiful Dandong, cool summerTo enjoy the world cup2, the theme slogan: embrace healthy ecological life, enjoy the river and sea connected beauty3, theme creative keyword description:Beautiful - Shui Ju cultureFashion - business contentCool feeling of consumptionCarni

19、val - all eventsThree, activity timeMay 15, 2010 -2010 September 15th (about 120 days); this time section covers the peak season of tourism in Dandong, which plays an important role in the gathering of people and the sales of products.Four. VenueCultural square of Dandong Development ZoneDandong Cit

20、y Cultural Square is adjacent to Yalu River, which belongs to the riverside tourism belt. North Korea and Sinuiji across the river, from the famous tourist attractions of the Yalu River bridge, just a few hundred meters, wide vision, convenient transportation around, all around for commercial buildi

21、ngs, there is no nuisance at nightFive, the content of activities(1) theatrical performance(two) beer theme interesting activities(three) parade floats(four) hip hop competition(five) competition quizSix, the arrangement of the content of the activities (this part can be adjusted according to the ac

22、tual situation)1, the opening day of rock and roll nightThe opening ceremony of the beer festival: special performance groups advance to warm, music space, when the host announced the official opening of the beer festival, beer barrel open by the manufacturer invited guests to the wooden hammer, hop

23、s with beer spewing out, and filled the drift beer colorful ribbon. The band began to play with passion, and the scene was suddenly bustling. In the climax of the band, cold fireworks carefully laid along with the rhythm of the music with Taiwan lit, bin Guang staggered lower down. The whole scene w

24、as Carnival atmosphere!Opening day process:Activity itemRemarksOneBand warm upTwoManufacturers speechThreeGuests knock beer barrelsMake two wooden beer barrels with beer in itFourFireworks.FiveCold fireworks bloomSixBand passion playSevenSinger singingEightsong and danceNineDance danceTenBeer raceSe

25、t up a beer race on the spot to see who drinks more and who drinks faster.2, drink XX beer, enjoy fashion lifeFeatures: the activity is the theme of this event, the theme is "drink XX beer", enjoy the fashionable life(XX is the name of beer beer sponsor), the beer history video data playba

26、ck and interesting activities throughout the process, to create a strong business atmosphere, leisure atmosphere, fully embodies the advantages of the parties, entertainment, catering and leisure projectsObjective: through the activities to create a strong business atmosphere, showing the sponsor

27、9;s strength and advanced management concept, between the promotion and beer products feelings, and the formation of a number of loyal consumers, and ultimately the formation of long-term economic benefitsActivities: in the proper layout of leisure tables and chairs, free drinking (quantitative rest

28、rictions),Through the issuance of beer volume control, the excess part at their own expense), eat barbecue, seafood and other snacks, enjoy the dance competition, dance performances; between the promotion and consumer and XX beer feelings, and gather popularity, highlighting opportunities, eventuall

29、y can form a long-term business benefitsActivity content:1) drinking beer competitionAround the theme of beer, carry out the beer race, so that beer lovers can more actively participate in this activity, let everyone enjoy drinking, have fun.Competition one: match quizGuessing rulesOne, guess the vi

30、ctory or defeat, every day, guess right reward. (prize pending)Two, funny guessIn order to increase participation quiz, increase the technological content of small fun quiz game, guess which team scored first, there is no red card, the game was a big ball (scoring 3 goals or more, including 3 ball o

31、r ball). Guess and reward. (prize pending)Three, a match can be a combination of several content guessing: for example: 1- home team win; the home team advanced ball, guess a reward. (prize pending)Four, the quiz deadline is the starting time of each gameGame two: General thestomach (timing)Competit

32、ion rules: invited guests to participate in the drinking beer competition, participants are divided into 3 groups, in a fixed period of time, who drinks the most beer, the player will win the championship of the current round. In order to participate in the competition, the winner will give 2 free s

33、nacks, and win the prize for free beer in the process of activities (quantity manufacturers) and participate in the finals.Competition three: big mouth KingCompetition rules: faster than those who drink, the participants are divided into 3 groups, in a fixed period of time, who drinks the fastest be

34、er, the player will win the championship of this round of competition, reward ditto, and participate in the finals.Game four: lovers cup beer contest assumes.The rules of the game: in a specified time to drink a cup of beer lovers, for both men and women for cup, both after drinking, can add wine, d

35、rink the most prescribed time victory, each round winner will receive the award and participate in the finals.2) landlords contest (Dandong to ten more common) assumesNowadays, the most popular way of card entertainment, in the form of competition and beer activities linked together, causing more pa

36、rticipants interest.Competition rules: enterprise draw up3) birthday PARTYDuring this event, proposed several specific date on a specific date birthday guests, after booking, can be customized a birthday cake for free, and give some beer, fruit and snacks, attract guests can invite their friends tog

37、ether to participate in the activities of the scene, add seasoning to boost popularity, activity.4) drinking beer gamesUnder the invitation of the host, the audience do all kinds of games on the stage, the audience lost punishment, drinking beer on the stage, everyone in the game process to enjoy th

38、e happy atmosphere of beer.6) singing and dancing programsDuring the activity, we arranged a number of performances for the audience and guests, while watching the show drinking beer, eating snacks, on the stage with music, interspersed with interactive games in the show, let the audience on the sta

39、ge. (this is mainly based on the display of public talent, increase interest)7) push beer bottle competitionThe line is drawn on the table, who will push the beer bottle up to the line, who wins the most.8) beer shuffleboard assumesA few small circles are drawn on the table, which correspond to diff

40、erent lotteries, beer in the big beer cup, and victory in the beer cup.9) turntable darts game assumesDifferent prizes are written on the turntable, and darts are thrown in the rotating process of the turntable, and the dart will get the corresponding prizes.10) move wrist game2 people in one group,

41、 the winner will receive the corresponding prize.Activity area arrangement: (tentative)Activity itemRemarks (specific arrangements according to the scene, please confirm)OneBeer raceSet in the stage areaTwoLandlords competitionSet up in public areaThreeBirthdaySet up in public areaFourWine bottleSet

42、 up in public areaFiveDial markSet in the stage areaSixMove wristSet up in public areaSevenCompetition quizSet up in public areaEightBeer interactive gameSet on stageNineSinging and dancing programSet on stagebisTheme: Jumping business opportunities, sharing a harmonious EraActivity characteristics:

43、 the theme of this activity is jumping business opportunities, sharing a harmonious heyday, new activities, good atmosphere, and with a certain public welfare, appreciation, entertainmentPurpose: through the dance competition activities, establish a good image in the minds of consumers, in order to

44、achieve good publicity and reputation effect, fully demonstrated the vitality of enterprise management, and the formation of a strong social effectActivities: setting up the stage in the sculpture site of the square city, the street dance team is performing on stage, the middle can be interspersed w

45、ith lottery activities, and finally, the sponsor of the competition announced the name of the winning team and awarded prizesOrganization form: hosted by the organizers, the team for all walks of life in Dandong and some colleges and universities.Game cross, Taiwan and the Taiwan interactive sweepst

46、akes can achieve more good effect.Registration method:Contestants can compete individually or in groups,The rest of the activity arrangements (formal performance and scheduled activities outside the schedule)We invite folk informal performing groups, and we provide stage (no charge, no charge)Note:

47、This is only a casual entertainment for groups and individuals to display opportunities, but also for the scene to increase entertainment.Specific matters are determined according to the actual situation.Seven, the overall arrangement (this part of the fine, clear division of responsibility, the res

48、ponsibility of the responsible parties to the implementation of the head, the sponsor responsible matters by the sponsor detailed clear):Serial numberMatterContentsCompletion timeOnepreparation in advance1. Co sponsor with beer sponsor2, contact catering business and layout3. Preparation of material

49、sDesign and print, page 4 investmentThreeOn site matters1, the stage building2, the configuration of sound and lighting facilities3. The determination of the guests and judges4. The determination of contestants5, the determination of the host6 dance competition string guide program introducedFourEnv

50、ironmental arrangement1, tables and chairs, tents, placed2, site atmosphere construction and layout planningFiveMedia advertisementPrinted and issued 1, DM2, outdoor advertising design and production3, media contact and invitationundetermined4, the printing and distribution of the newspaperSixService personal1, waiter, cleaning, security2, beer sales girlSevenElectric power and water guarantee1, lig