汉狮影视广告公司培训资料电视广告术语

1、巧旧：1P叫 hiiiuJiM |艮点后叁阳*ip胤 ibumjih* |忤点上叁时讹用胤fiL|i vJiM明间ppy huiujiTi* 1窿ia】p网ifiUMV4rl网:航我四血HUJ即舞叫NaUlWW】附中潭科心UlUME/旭叫NflUl'UJrwl即金帕甘冏於Ul，URT|kN舶产冏6训。21r-bill稣香Hi1鳗器kill器11鳗占bill器<占配靶刊Gui2r*i*u/刊duiyjM而机，则Cui'UJHn*U婚叫Gw¥MifuiiryydinuMiJHar«IPM&b1-第£!fl1*-i»ME3第E罡事

2、品股审有吊孑y冏 MUl.健用|,时中网 HLuhIO11阳彳;t"网 hUlldfri IFt浜区主|干“41y则 hUi u赳蕊七叁即用？叫Aupujv4 I ¥V. L y * I ，. L¥> 4 -¥V二池香|鲂 J4评网 6Ul / W*Ft部七三南间p网忖蕊七石Ft航底三国1岬谭UlUUNlITH/谭网6uiyjr*1附谭列OUIUJNI加w谭网fimu.mlprujii列Ouiilijh'1牌nJ明产网jlUUJP*1bjia*j*睢Ebn二ar,i*-arfaDUj*；fZ"H“d:；frbEn'jH1学

3、心LwminflbvinHngboEngburning M，l，Z书面镜头摄影术语亍习SHRH ，不匚留H_ i，.“ -iSH Hl .11 i.寸丁,BCU/Big CeupCU/Close-up特写BS/Bust-shot胸上BBS/SS肩上学习笺HA/QAA/aict ent 越卜?-T”，邸 I 史皿 TS/Thigh-s学三费Hnot八心rJc学习费HKS/Knee-shot膝上FS/Full figure shot全身L3S/LongthreeshotGS/Group-shot三人以上群景»4rjpi邓M»¥邓5IWMrJflR三习翌MS/Mediu

4、m-shot中景LS/Long-shot远景XLS/Extremelongsho最大远景t -II I i 4字再窗MawHII4riaiawwOvershouldershot过肩镜头学习笺H竽豆笺H学习费H学百第HLwrmnsMaWiSLwminfl加Mirror-shotbvinHngboEngburningM，l，ZMl,I，折射镜头HW«1<I4awawr,|.stwawE5ZECrane-sho亍习SfH书习1SH季习酬习SfHFoot-room足下空间Head-room头上空间cckinc_rccmFrame-inFrame-out出镜Flash-Back回忆De-

5、focus/Focus-outGobo前景EUmEHZO竽可费H焦点模糊-MIWIFVE学可费H孥可黄H华可爰H.工代*I学习曲Hrfl*学习第HM.UE学习费HEmZEHZ学习爰HE3EEEI33CueSheet节目进行表Cameracuesheet/ShootinglistRundown节目进行提要表WuieKiSSBmmingM播r*分镜表1MrBdw«I-1VLWg叩M-网闺3同叩M新.丁司徵HbHrnimg字再窗M量二钿I京药ifiHJ"U.5r”，Cut切住/停止fr.量二I*，flMl|季可里周1*1rim；h学不费Hh.111in;MLgr*Lwrfling

6、0门阖|竽可期均-TTxX1>K1IL/ar川ng学习要Take取画面ReadygRWd_亨习蒯_竽1可_亨习酬_竽/部_Stand-by待命On-air播出中/摄影中Aff-oirlIZrM/值寻Fade-out淡出Dissolve溶入.(ArtDirector)美术指导Opinion意见(AmpexDigitalOptics)r-*:*竽豆笺H学习货H学习第H学习费H学可由HAdvertising广告Agency代理商Agencyproducer广告公司制片Agreement同意学习费H学习货HAvocation兴趣Action行动hrnrv一工策一Mrnv47W-mrnr4工茶Mr

7、nr4一a茶-Mrhv4工茶mBargainBoomoperator吊杆麦克风操作员Boutique个人工作室Ri irlnot 二o+irnc+cSOS学习第H史皿Brief , briefTng惊洁的、简报Business departmentBus bar lugs铜夹头业务部awawawaw(Call time通告Camera摄影机Cameraman摄影师aw学习男H学习iSH学习第H学习,HCarpenter木匠学百第HCastingdirector演员管理stwCasting口ISnWlHHnK学习度H量二钿I量，量H学耳曼料Catchphrase标题GIW“nI*，irlMI|季

8、可里周1*1rim；h学不费Hh.111in;MLgr*Lwrfling0门阖L/ar川ng年引资料学可资包字耳iSH学习费H学习iSH竽豆笺HMl,I，Catering餐饮.(CreativeCenturyflagstwawrmrector旗板夹.(CommercialFilm)Chaknriritnracan+o+icn史皿CheckListT'/.1=1.CheckPrint初剪拷贝创意指导广告影片Choreographer动作指导亍习SfH习SfHawawaw，*iqClient客尸竽可由HClienttocheckset客户看布景Cliplight夹灯rsr-*:*学习货H学

9、习爰HClose-Upfilter放大镜Cocept概念Confirm证实Company,corporation公司*学百第HI*，flMl|季可里周1*1rim；h学不费Hh.111in;MLgr*Lwrfling0门阖学习密科L/ar川ng字用翼Computergraphic电月商动画学可勇H亍习ComposerCompetitor竞争者Contactreport联络报表学习笺H亨可或HConfirmationappiovConsumer消费者MrJniBwrjnaMriijq”摘mmMr>«._._J_.j_,_1._,_._._,j-._“_Constructor建造商

10、Continuance连续Copyrights版权便海7F"M呼？.Mr#J.Mr>3.,双裁Mr*rWV411J>11/izviyvyi/、/、kl/J、学可施拚学习盅码学习遛耳Copywriter文案Copyrights版权Costume,Wardrobes服装MJosn»E!"H> N - i «Stw ' liii 于可后CommercialFilm广告影片Company , Corporation公司SW r I*】*aw r , | .stw » i qContact Re各报告亍习SfH宁冉SfHCran

11、e升降机Customer 顾客P, 1+ 值忠Ik接?-T”，邸 I 尸”，郑 I *史血Creative diiectoi创意指导Crystal motor石英马达Dailies (rushes)毛片Definition鲜明度Depth of Filed景深Designer 设计家r -M fci l *学习货HOverseas Department海外部Business Department业务部Financial Depaetment财务部标了介云1*1 rim； h学不费HI r.11 , mi; L1 r_iir Al-'I ".11 ,0 111! ； M r&#

12、39;vr 剧gninMMKiHMr”工麻1II1Mrif4a茶mr“Delivery交片，呈交7WMrnrv工痴_Mrnv47W-mrnr4一工舞Mrnr4m-Mrhv4一工茶mr“Detial势Director导演Dissolve溶接* k I *学习笺Hnice iQQ rlice iccicnaw”，邸 I /'-T fc* - h I *尸”野 I .7警”,.I m即Difuser frame学三费H孥可黄H华可爰H-.K回Dolly移动车Downpayment头期款Dummy模型竽豆笺H学习费HIDouble head presentation声、画同步看片 I *r -

13、* - I«r -r -t , I «竽耳第H学习费H学可由HEdge边线Effect 效果Ego自我bHrnimg -II I i 4 如二g-I物a京药ifiHJ" U . 5 r” ，Elevation stand(Wj台''''''学习iSH字可及14电工Electrician(Electronicnewsgathering)电子摄影机Estimate估计斯缩环，二tues亨可费H学习费H字习皆14-.学习阳H学习费日ExtensionExtensionmeter暴光表Extratalent临时演员Film

14、crew 摄影组FilmMagazine底片盒111LV*1ILi'9口Final确定Financialdepartment财务部Finishing后期工作70扰"i画if工麻ka-ivf11|mr.*rindeiiviewuuuernBL，酗1HE：WHOT.Fixedfocallengthlens定焦镜学习iSH字耳iSH学习费H学习iSHFloodlight泛光镜Fluidhead学可勇H睡甩亍习SH书习1SH亨习酬习SfHejrFocus,focallength焦品巨Frame画格Free hand 徒手Front projection system 前景放映设备Ge

15、neralmanger总经理ViceGeneralmanger副总经理(Government Inormation Office) 新闻局 censor 检察DepartmentofBroadcastingandTelevision广播电视部HairDresser发型Hanger挂钩年引资料学可资包学习费HInterlock影音同步Invoice发票Issuedby由.分发Impact卫击Interview面谈Juniorartdirector助理艺术指导Keynumber底片编号KeyCutStorybord(masterframe)主要画面故事脚本Knowledge知识Labwork暗房工

16、作Laboratory冲印公司学习说HLaunch商品上市aw-III4Lens镜头学可勇H亍习SfHRH ，不匚留H_ i，.“ -iSH.11 i.寸丁,bMnHngMMrMILwriUna-LmE鸣M-|明附-.-“-LwnHngMMfMIbuntingLenshood4-leaf barn door四叶拉板Liberalmusic现成选曲I ；ch+；cc 土丁/丁学习笺H学可贯H学可费HLight hanger10lightoverheadstrip排灯Lineaction实景Location searchLog拍摄日记Logotype商标标准字MMiirtM*rt买算汉常MMfM5

17、IWMrJflRLifestyle生活形态Lifecycle生活周期Make-up赛化装师''''''*4rtfg4lMriiJ生awOperator总机（操作人员）awawawawawOpticals亍习SfH司jSH宁冉SfHOpticals track光学音带Outline 大纲rcccu rlccc rtmcnfI中间Orientation_LC 人"J向说明学习iEH学与资14.(Production Assistant)助理制片Painter油漆匠Panavision摄影机名PANTHERDOLLY仅檎fei«r方

18、看MrfrTl5IWM字可费用学习费H学习整料学习由H学习贾科学习资H学习翌Personal个人Perfect元美Photographer摄影师（平面）aw习费HPhotograp o rhic_ direcToi你郎了日守学习度H量二钿I学耳曼料拉德Planner企戈U学百第HI*，irlMI| 季可里周1*1 rim； h学不费Hh .11 1 in; M Lgr *Lwrfling 0门阖L/ar川ng学习iSH学可资14学习笺HPlugging box 插座箱Portable V弋摄影机亍习SfHPostscoring >< 拍摄前配乐PPM (pre-production

19、 meeting )制作会议-7史皿 PR (pubricrelation)公开Presentation提案President 总裁sw* r I *M季习酬stw习SfHaw * i qawrProduct产品Product shot产品画面Productmanger产品经理Executive Producer监制Production assistant (PA)助理制片享可Production (house)制作公司 -II I i 4字再窗M京药ifiH邓邓5IWMrJflRProcessing冲印| 季可里周1*1 rim； h学不费Hh .11 1 in; M Lgr *Lwrfli

20、ng 0门阖L/ar川ng字用翼学可勇H学习哥H竽豆笺HmqL-I，igM山L一门。畔"新aL*ifa山L，巾。M，阊ScrimsGobos&BarnDoorsMl,I，灯光遮板及罩门swrI*】*stwstw»iqawrmScript&layScriptclerkurconned哥国资H书习1SH亨习酬习SfH剧本监制.(soundeffect)Qacac洱；m加SecretarySession,meetingr*V4iJ”音效会议Setsketches布景速描学可费H孥可黄H华可爰H.工代*ISeniorartdirectorSettingconstru

21、cted学豆婚H高级艺术指导布景搭建!*1*学习曲H学习密H学习第H学可及H学可由HShape形状Shootingboard制作脚本Shootingday拍摄天Shoulderbrace肩架学百第HL/Mirig；M版酊四1*1rim；h学不费HI".11mi;Mr'vr剧L/ar川ng学可资HDSEDmi<uz字可及14年可所Showreel作品集Sign,signatureSlate拍板a*QciInrlaffa十Soundmixer学习受H学习费H学习更H字miSHSP(saleapromotion)促销Specialeffectman特效JMSkillSponcor赞助厂商Spotlight聚光学习费日Submitquotation提出合约学习资日学习资H学习阂EEE2dnElSupe