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1、工商管理专业英语重点一名词解释:1 .what is a manager?答 : A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the organization s goals.2 .What is the difference between middle managers and first -line managers?答: The heavi

2、er emphasis onmanaging group performance and allocating resources represent the most important differences between first -line ang middle managers.3 .How can you characterize top-managers work?答: Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on top

3、managers can be intense.4 .What is the one of natural outcomes of outsourcing?答: Modular corporations come into being.二选词填空1.Adrian was in charge of the allocation of available funds.2.Our firm is oriented towards the export side of the business.3 .The on-time delivery of goods is required in the co

4、ntract.4 .Thegraphic displays will be heloful to illustrate the increase of the output.5 .Companies cannot survive fierce competition without innovative personnels.6 .Keeping the accounts is part and parcel of my job.7 .The CEO and other high-level executives are often referred to as top management.

5、8 .The tasks that managers do include planning,organizing,leading,andcontrolling the work of an organization.9 .Functional managers supervise employees having expertise in one area,such as accounting,human resources,sales,finance,marketing,or production.10 .general managers are responsible for the o

6、perations of a more complex unit,such as a company or a division.11 .He carried out a number of frauds on trusting people who lent him money.12 .He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur .13 .They could not tell the commcnding officer from his

7、subordinates.14 .The two old rivals vie for the frist place .15 .Some people cannot be trusted to work wihout supervision .16 .Half of the medical supplies have already been allocated to the victims of the earthquake.17 .Can you differentiate this kind of rose from the others?18 .The factory has lai

8、d off workers because of the drop in sales.19 .They were blame for their failure to hold down expenditure.20 .The company has slashed the costs of the project in order to seize the last chance to survive.21 .The company is trying to diversify its range of products so that they can get more market sh

9、ares.22 .Mr. Black realized that his company was in dire straits and it went beyond him to deal with the whole situation.23 .Tom, my next door neighbor, is exempt form military service because of his poor health.24 .With the economic environment improved , his company s sale in that area is gseuttsi

10、ncgelpetsibsle to thecrisis.s debts.25 .Mr.White declared that he was not liable for his partner26 .The employees sued their manager for breach of contract.1.1 If we cannot keep on holding the edge in the services, we ll lose our share in market.28 .Nowadays, the manufacturing industry cannot make d

11、o without services.29 .To merge or not to merge that s the question. The board of the compdaneyfehraresd the decision to do it.30 .A country isnfrastructure services must develop with its economic growth because no advanced society can be without these services.31 .三翻译英译汉:1.Sometimes, though, a firs

12、t -line manager is a recent college graduate who is responsible for the work of both hourly employees and professionals. Such a first -line manager is likely to have little hands -on experience. Lack of experience isn t a problem if the new manager is willing to learn and has the competence to commu

13、nicate with diverse types of people , to coach and counsel subordinates, and to provide constructive constructive feedback. 答 ; 然而有时一个第一线经理是新来的大学毕业生,负责管理计时雇员和专业人员的工作。这样的第一线经理可能很少有亲身的经验。缺少经验不一定是麻烦,但这要求新经理乐于学习,并且有能力和不同类型的人打交道,培训和指导下属,并提供建设性的反馈。2.managers and acquisitions 兼并与收购 3.corporate restructurin

14、g 公司重组 4.downsizing 缩编 5.outsourcing decision 外包决策 6.modular corporation 组件公司 7.unit cost of production 单位生产成本8.strategic alliance战略联盟 9.overhead 管理费用 petitive advantage 竞争优势 work form of organization 网络型组 织(结构)汉译英1. 社团 community2. 首席执行官 chief executive officer3. 常务董事managing director4. 流行价格prevaili

15、ng price5.监督员 supervisor6.市场份额 market share7.计算机程序员 computer programmed.管理能力 managerial competency9. 保险业务员 insurance agent10. 资源配置 allocation of resources11. 新闻广播员newscaster12.任务小组task force13.销售合作人 sales associate14.收入,税收revenue15. 管理, 管理人员 management16. 工作框架 work setting17. 电话营销中心telemarketing cen

16、ter18. 顾客投诉customer complaint19. 业绩评 价标准 evaluation criteria for performance20. 具体运作计划 specificoperational plans21.分派权力与责任 delegate authority and responsibility22.协调进度与资源 coordinate schedules and resources23.商务合作人 business associate24.财务崩溃 financial debacle25.刺激业务增长 spur the growth of the business26

17、. 监督现场工作supervise on-site work27. 生物芯片混合了计算机技术和生物科学,是通过新网络企业创造的最令人兴奋的产品中的一种。利用计算机能力的优越来处理大量的信息,生物芯片被开发用来扫描人的基因构成和分析与各种基因转换疾病相关的风险。 Biochips, which blend company technology with biological science, are among the most exciting products being created through new network organizations. Taking advantage

18、of a computer asbility to process massive amounts of information, biochips are being developed to scan people s genetic makeups and analyze risksassociated with various genetically transmitted diseases.28 . 世界经济 a global economy29. 经济模式the economic model30. 工业化经济 an industrializedeconomy31. 自给自足 sel

19、f -sufficient32. 银行业 a banking industry33. 提高生活质量enhance the quality oflife34.经济活动的核心 the hub/heart of economic activity35. 商务服务业 business services36.销售服务业 trade services37.基础实施服务业 infrastructure services38.社会服务业 social/personal services39.公共管 理服务业 public services 40. 电子零售业electronic retailing41. 商店

20、结账终端 point -of -sale terminal42 。公司总部 corporate headquarters43.财务收益、盈禾U financial rewards44.多种形式服务 an assortment of services45. 分 销 、 销 售 渠 道 distribution channel46. 建 筑 承 包 商 building contractors47. 运 输 成 本 transportation costs48.三曰商店零售 non-store retail sales49.商品直销 the direct sales of the merchand

21、ise50.纵向整合 vertical integration51.目标销售 catalog sales52.年销售额 annual sales 53.零售贸易 retailtrades54. (备有)现货products available55 . Consumers are more and more knowledgeable demanding better value and service.( 消费者越来越会买东西)56 .Retailing is becoming a high -tech business. (正在变成一种高科技企业)57 .Computer programs

22、analyze the data and then automatically transmit orders to the retailers .(分析数据并自动把定货指令传给零售商)58 .Retail managers must make complex decisions in selecting target markets, locating stores, determining what merchandise and service to offer.(选择目标市场,确定店址,决定提供何种商品和服务 )59 .Dell computer views direct -mail

23、retailing skills as the key to its success.(把直接邮购零售技术视为其成功的关键 )四、判断正误1 、 A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the manager s individu(aFl)goals.2 .While achieving the organizational goals, ma

24、nagers must perform moretasks by themselves. (F)3 .Effective managers must pay attention to what goes on both inside and outside their organizations.(T)4 .The job of managers is to help the organizations achieve specific goals, but usually they donot create any goals.(F)5.In a small orgain ,nization

25、,there is usually only one level of management. As an organizationgrows, more levels of management are needed.(T)6 .Middle managers receive broad, general strategies and policies from top managers and translatethem into specific goals and plans for first-line managers to implement.(T)7 .Top managers

26、 are responsible for directing and cooedinating the activities of first-linemanagers and middle managers.(F)8 .Middle managers spend more time on planning and organizing than first-line managers.(F)9 , A wholesaler is the final business in a distribution channel that links manufactureers with consum

27、ers.(F)1 0.Breaking bulk is to keep inventory so that products will be available when consumers want them.(F)11,Vertical integration means that a firm preforms only one level of activity but organizing the other firms in the disyribution channel.(F)12 .Retailing is one of the nation s largest induet

28、ries in terms of employment.(T)13 .relationship -oriented leaders are more effective when the situation is highly unfavourable.(F)14 .the set of formal tasks and formal reporting relationship provides a framework for horizon control of the organization .(F)15 .unity of command means that each employ

29、ee is held accountable to not only one supervisor.(F)16 .staff authority means that people in management positions have formal authority to direct and control immediate subordinates.(F)17.decentralization means that decision authority it located near the top of the organization.(F)第六章选词1. As top man

30、ager of the company, if you do not assign line-managers responsibility to the plan, you will reach no goal.2.The inspector was interested in ereything pertaining to quality appraisal.3.One of the most important points to make achievements in business is to energize front-line workers.目标管理 management

31、 by objectives 一次性计划 a single-use plan 常备计划 a standing plan 应变计划 a contingency plan 企业目标 corporate goals 计划 时 间范围 planning time horizon 业 绩 评估 系 统 performance appraisal system 应急预算 emergency budget 灵活性与适应性flexibility and adaptability 安全认定系统system of safety recognition 基层部门监督者 line supervisor 表彰信 a l

32、etter of commendation英译development an action 制定行动计戈U develop safety training session 开安全生产培训课 /办 班 develop a line of thought 展开思路 develop front -line employees 培养一线工人develop an interest inmanagement 对管理产生 develop the national economy 发展国民经济 develop the company ' s business展公司业务 develop one'

33、s ide a 详细)阐述观点develop a new device 研制一个新装置develop the region in the west China 开发建设中国西部地区 第七章 填词The subordinates refused to comply with the manager ' s demand because it ' s not at all practicalA good manager is person who can harness individual talents to a common end 。No one can make the

34、business go smooth only by issuing orders 。An unbroken line of authority that links all individuals in the organization and specifies who reports to whom is named as chain of command 。Delegation is the process managers use to transfer authority and responsibility to positions below them in the hiera

35、rchy。Tall structure is a kind of management structer characterized by an overall narrow span of management and a relatively large number of hierarchical levels 。Flat structer is a management structure characteriged by an overall broad span of control and relatively sew hierarchical levels 。Formaliza

36、tion is the written documentation used to direct and control employees 。英译汉Deploy resources 有效的使用资源hierarchical levels 层级 span of managers control 经理的管理职权范围effective coordination 有效的协调 vertical control of the organization 组织机构的纵向管理 an automobile assembly line 汽车组装(流水 )线chain of command 指令链 delegate

37、authority 分权 meet customers needs满足消费者的需求line department 业务部门 staff department 职能部门 issue orders 发布命令第八章 填词Subordinates should have some say in the management of the business 。The employees in Jack s company have reagccuelasrs to the boss to air their opinions 。Participator y democracy is something

38、that subordinates enjoy in management decision -making 。英译汉Position power 职位权利 legitimate power 法理权利reward power 奖赏权利 coercive power 惩罚权利personal power 个性化权利 expert power 专业技能权利 referent power 禀性相关权利 charismatic leadership 个 人 魅 力 型 领 导 autocratic leader 独 断 / 专 断 型 领 导 democratic leader 民 主 型 领 导 a

39、uthoritarian management 极权型管理 centralizeauthority 集权 第十四章 汉译英1 市场营销组合 marketing mix 市场细分研究 segmentation research 市场导向 marketing orientation 目标市场 target marketing 描述功能descriptive function 诊断功能diagnostic function 预测功能predictivefunction 生产导向活动production -oriented exercises 前控管理 proactive management 后控管

40、理 reactivemanagement 市场信息反馈过程marketing intelligence feedback process 市场营销系统marketing system1. If they want their business to run well , managers should develop a long -run marketing strategy 。 (制定长期市场营销策略)2. Some organization haven t conducted much marketing resea,rcwhhich causes them lose the marke

41、t share 。 (失去市场份额)3. Heavy coupon users are most likely to redeem the coupons .(用赠券兑换产品)4. The companies who increase their market share are those who are really understand and meet consumers need.( 了解并满足消费者需求)5. It makes much difference for a firm to improve the bottom line. (改善盈利状况)填词1. three year

42、s ago , the board of directors made that decision to computerize the whole company including all the branches 。 And now this is paying dividend2. the marketing research enables the firm to make their promotion more efficient and their consumers more acquainted with the brands , retail outlets , etc.

43、3. As CEO, Mr. Smith always ignores the side issues and addresses himself to the main problems in management。4. Mr. Carter always takes a pragmatic approach to problems . That s the very reason why he was appointed to the post of sales director.判断1. Market research is the primary tool for exploring new opportunities in the marketplace.(T)2. To describe the historic ales trend and

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