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1、Type 1Type 2Words used on the front page should be short and simple. Includes essential information about the program/product/service, such as the name of the product/program/service, the time, contact information and the host.(who what when where) 先去P5,再回来You must use the highlight of your product,
2、 maybe even have a slogan, because only when people are interested will the look the following pages and find out more. The highlight should be consisted of simple and few words. Dont use long sentences. Never use difficult words! 去P6 再回来(attract the reader to find out more)In the inside pages, the
3、information usually are well organized. The information may be divided into different groups, so that it will enable the reader to find the information they need most. The titles often are written in questions. Each group gives a further introduction of the thing you are advertising. However, the se
4、ntences should also be simple and easy to understand.(can be full of information and details, but you have to group them first)去p7Type 1Information organized in certain orderType 2One page must only include the essential information or the specialty. What where when who or how much and contact infor
5、mation. 去P9If you want to attract people to learn more, you can write sentences with rhymes or use antithesis. 去p10On the other page, usually lays out the details. But about four or five sentences make up a paragraph. Just like those folding leaflets, each paragraph needs to answer a question. Howev
6、er, in this kind of leaflets, it doesnt need a subtitle for the paragraph. Just space is enough. Needless to say, the sentences should be easy to understand. 去p11 然后去p9 但是强调部分不需要的,把右侧图的文字部分放大就好Inside the details, use different fonts and colors will help you emphasize the information. You can also us
7、e different columns. 去p12Picture!Pictures!Pictures!将9/10/11/12的所有图片在新的一张幻灯片中全部放映一遍How to give the details effectively总结:KISS: use simple words and sentencesAppealing is the first priorityUse language vividly for your headline- parallelism, antithesis, repetition etc.Be brief but make sure you have highlightsNever forget your basic information (who what when where how)For details, group themImagine what the readers wantPictures always help, fonts and colors tooDont hesitate to use space题目:你是朱迪清洁服务的老板,现在你要为自己的公司制作一份传单宣传自己
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