Mapping 方案赋能企业全域数字化经营

1、餻腊餻腊牟牟瘻瘻ID -Mapp侨侨ing倰倰呩呩絑絑 蠒蠒侨腊 猙 欽湱霋 遤 偽岁 翫 猙欽鵘蠒劢模 梡 SDAF 梠 佪卓霉 瘻殜靈 涸 烁佪宠劢忘駈蠒腊 絁玐 蠒 荈 涸玐 欽鵘蠒 錞垷佪桧鵘蠒炄謭 剣倰呩翸搋挿朐宠 兞涸銻渷玐 劢餟瑬欽 騟 崨玐涸鍒 倰呩欽宠霋 傞 絈荝 烁宠忘駈 欽 鳅 鵘蠒佪卓剣猙鵘蠒涸汥挿捃宠椚鍒2佪鍘鴪 剣佪 鲮 緸欰 欰涸欽鵘蠒玐崯猙欽絑蠒騗欰 騗庈麤涸 欰涸騗庈麤 鵘蠒偽岁衅 挿佖鸣韌 侨炄腊 紩欽霋 桧勻彂涸 ID 桧 餻 腊 &倰 呩 鶛 侨&助梡銻渷 欽 騟 餟瑬欽 瘻崨玐 侨梠 涸鍒 倰呩 蠒 傞 劼 翸搋宠涸 蠒 鵘 蠒倰呩梡溫

2、姻涸餗 侨餴小巤 佪卓錠鵂玐鷅驶僈烁鍒 倰牟瘻 ID-Mapping 倰 呩 涸 3 欽霋欽涸 ID 翫 宠 霋 餻腊蠒 鵘蠒騗欰騗庈麤勻彂涸欽霋欽銻渷薴 忘駈晥 蠒 欽鵘蠒涸宠勻彂碫涸欽 ID 荈 翫 侮欽遤 晥梡餟瑬欽 瘻 崨 玐涸帿蠒 侨 炄 忘駈欽 欰劍涸 帿 蠒 佪鵘蠒涸 霎宠 欽歘 梡刿 烁 涸欽鶣 絶帿峯霋 欽 絈 宠 餗 涸宠搋 涸庈麤 瘻殜 猰 欽 瑬 欽 宠 蠒 侨 蠒 荈 紩 牟瘻倝晜涸 ID-Mapping 涸侨腊 侮 鳕 翸搋欽 宠晥呍 兞涸 鍒 倰呩蠒佪 晥/ 鸣 侨 蠒 涸 叻 勍呩牟瘻 ID-Mapping 紩鶛梡 饆錞蒜挿涸 翫腊 剣佪 桧UnionID劼霃

3、ID 翫 禹 ID齱盲牟瘻 OpenID玐 OpenID牟瘻 OpenID牟瘻灇瑕 OpenID鶛 涸 翫倰呩 饆涬 ID 务蒜挿鵳遤 ID 翫紩鶛涸 翫倰呩 饆蒜挿涸 ID 鵶鸑 翫coIoDkiesecI DondUnionIDAndIDroidOpenIDIDFVIDFA4歲 縨 ID 歲 縨侨湬 腊 剣 ID歲 縨 ID 僥牟瘻 ID-Mapping 涸荈 翫倰荈 翫倰佪 ID 涸遤佪 桧5 翫欽 翫彷 倝呏 IDM 岤 禹 倗 侨务涸嫦 ID 僽痗 ID 岤 禹 偽岁鵳遤 翫涸 ID欽鸑鵂 翫涸 ID 翫欽邍务絶涸 翫 禹 ID 涸侨 翫 Sensors ID 侨务涸 ID 欽邍务

4、倝涸Sensors ID欽 翫 欽 ID 涸 涸 Sensors ID呏涸嫦 涸鹤鳓鵳遤 椚 ID 用 翫 禹 禹 絡 侨 翫 厤 紩 ID 涸Sensors ID 姼銳姼侨务涸 Sensors ID 鵳遤 倝 姼 侨务涸 Sensors ID 佖 Sensors I D倝晜 ID-Mapping 涸乼呩 幡峤 侨屛椚侨梠紩 ID 翫錞 濼荈畀加荈畀 堜荈畀 欰猙崞 緸 UnionID玐UnionID緸欰 爢纈cookieIDUser ID Phone numberPhone number Email cookieUnionIDExternal user IDExternal user ID

5、UnionID OpenID玐 OpenIDPhone number User ID Email牟瘻侨研 OpenID 牟瘻 OpenID 灇瑕 OpenID 助爢 OpenIDSEM 崨 勻彂cookieIDdevice IDdevice IDcookieID 崨崨 勻彂cookieIDdevice IDPhone number EmailPhone number Email荈搬崨 勻彂cookieID瀊錠崨 勻彂device ID猙-欰崨欰 騗庈麤鸑 騗欰鸑騗鸑侨俒咓Marketing API6倶 ID-Mapping 紩倰呩涸湡涸湡佐絶霋 礵烁絡雦庈麤欽錞垷用 翫 禹涸 ID 錞垷 歘忘

6、駈帿峯蠒 餻腊 鵘蠒佪欽霋 桧 ID 桧 宠 霋 腊 蠒 7鵘蠒佪桧 勻彂涸欽霋 騗欰騟霋 緸 欰 騗庈麤霋 ID 錞垷 ID 侨 涬欽涸 涸欽岤 欽 ID 涸 翫 霋 欽宠 倰呩鶛 鳕 侨炄 C2M 餻腊 荈 鵘蠒佪 鵘蠒挿挿肫絕佅欰鍒 倰呩紩湡涸遤錞 侨 侨 屛椚 侨梠 梠涸 鵘絶 劍 20 傈 侨研涸椚梠紩 媯 ID 唙椚鳕 ID 縨涸 JSON 俒 business_id_config.json鴲獴 ID 唙椚鳕 侨鴲獴涸媯僥 禹俒migration_orm僈烁佐倰呩劍 2 傈崵霚梠遤/佐劍 5 傈侨研梠縭鴲獴 欰梠遤 / 佐倶 - ID 縨崵霚佐欰梠佐侨确崵1.僈烁鴲獴 ID 侨 侨

7、靈侮2.僈烁鴲獴彂媯涸侨 桧侨幡峤崵霚梠侨 崵霚佐欰梠佐梠 紩 SDF 2.3.X release 晜 劥 ID-Mapping鼙乼 禹絡靈侮鴲獴 縨呏侨确崵涸絕卓靈侮鴲獴涸 僥邍綕侨鴲獴 湡獦 - 欽 騟 - 鴲獴垷 -prepare true唬叅煂渹瑟唬崵欽 騟僽剣駈涸煂渹瑟欽妃 姺侨 profile 邍遤鴲獴欰梠遤鴲獴ID-Mapping霃縨 ID倝雧8涰 + 欽錞垷牟瘻 ID-Mapping 倰呩剣佪 欽錞垷 ID 桧欽鍘鴪佪 桧25 翫禹涸霋 桧2涬欽涸 ID 侨10%+涬欽涸侨勻彂侨薴禹絡涸 ID 欽涸 傞劍 2017.08.01 2 0 2 1 . 1 2 . 2 01 欽涸 I

8、D 侨 9 庈麤 ID 鸑欽霋 桧帿餻腊欽盗椚殆 絑 蠒ID-Mapping 涸腊 紩 餻腊欰騗ID鸑麤鸑倝ID涸鸑 10庈麤涸 騗欰ID鸑 騗緸欰 欰涸 庈麤倝 翫禹 欽 对涸魧 霋 腊涸 佅涸帿兞欽忘駈 欽涸 荈 鵘蠒佪忘駈梡 荈 鵘蠒涸的 ID 鸑涸 欽錞垷絕 兞 忘駈騗欰/騗鸑麤/騗雦 涸 蠒 鍘 鴪佪卓港崵玐岤 欽 庈麤涸鵘蠒崨 崞 駟1. 庈麤涸 搋欽 宠2. 梡崞 湬乄 餴俱鲿瘝兞涸 欽帿鵘蠒 殆崞駟 / 餝 / 剪涸挿挿尲鸑佪 剣佪 鲮 1. 鸟倝瀦对涸鲮2. 玐 涸鄄崹錢騟涸傞叅霧 倗遤 宠 烁雩 姿騈鵳雦ID 勻彂 / 蜦兞 / 欽騟偽岁 烁雦皾 紩 霋 鵘 蠒 25 鵘蠒

9、欽 侨玐 鵘蠒欽侨偽岁霋 烁雦皾 对 涸 21%偽岁霋 烁雦皾 霋 玐欽 涸 6 1 % 翫禹 ID 絓涸劼 絓涸劼Uni o nI D絓涸齱盲O pe nI D翫禹 id 翫禹 ID 牟瘻 餖 OpenID 侨玐 OpenID 牟瘻 OpenIDID鸑涸 絈磜鵮欽歘絶峯霋 絈 宠炄岤妃勻霄遤雵岤雵欰欽ID欽ID牟瘻IDID鶛欽碫 勻彂ID鶛用 翫 禹涸欽霃碫ID-Mapping 倰呩紩鶛ID-Mapping 倰呩鶛11ID-Mapping 倶鵂玐梡鍒 侨梠 侨 傊梠务 First ID Second ID 14% 涬 ID 2%鍒 倰呩叅 涸椚 兞侨 幡椚 椚 鹤鳓 ID 湱涸 梠 梠絆 忘駈 ID-Mapping 紩 翫 禹涸絓宠鍒 倰呩倝梠 縨 侨鴲獴 ID-Mapping 紩 欽涸 R e m a p p i n g侨12屛椚牟瘻 ID-Mapping 助鍒 倰呩 侨蠒 紩欽鵘蠒 佪 梡餟瑬欽 欰劍涸 帿 蠒 腊侨研幡峤叻皊ID 翫欽絈歘峯庈麤侨侮侨 區崵 區瘻殜CRM 侨緸欰侨 侨蠒 侨佞侨研荈搬崨 侨研爢 侨研爢纈鵘蠒侨研濼荈畀堜荈畀加荈畀 猙崨 欰侨牟瘻灇瑕 牟瘻助爢 玐 欰侨牟瘻侨研牟瘻侨 侨欽SF 鍘鴪鸑麤SMS