奥美广告公司创意部面试题

1、上海奥美广告公司创意部笔试试题1. 写一个短自传介绍自己 ,请分别用（1）诗人（2）散文（3）记者的角度2. 同一个人因为不同观点 ,可以被人作不同的描述 自由战士 （ 褒 ） 游击队员 （中性 ） 恐怖分子 （ 贬 ） 请试举出三个例子3. 以下是我们用 “边缘型思考 ”编撰出的一个问题 :问题 : 两个人共同步入房间。其中一人左右走,另一人右左走 , 这是怎么回事 ?回答 : 这两人为伊朗窃贼和他的看守,共同走入法庭。他们各自的左右腿上分别上锁链。为什么呢 ?因为罪犯已经犯了两次罪 , 伊斯兰法庭由此判罚砍断其两只手。 故此无法给他上锁链。请以 “边缘型思考 ”法创作出你自己的问题及解答。

2、 （必须有独创性 ）4. 选出一份杂志或报刊上的广告,请用 100 字以下陈述 :a）你认为其针对对象是谁？b）你认为其目的是什么 ?c）你认为其消费者承诺是什么？这是一个优秀的广告吗 ?假如是的话 ,为什么 ?假如不是的话 ,为什么 ?（不超过 100 字 ）5. 请针对同一产品同一对象 ,以同一目的 ,同样承诺 , 以另外形式 ,创造一个广告 ,再用不超过 200 字来解释你的创作。6. 请拟写一 30 秒的电视广告及一份平面广告推销 <<花花公子 >>杂志给女性读者。 （书面可以用文字描述 ）7. 你的客户最终培育出一种四腿鸡。请为创作一电台广告宣告这种四腿鸡已进

3、入街坊超市。长度为 30秒。 （粗略说来 ,60-70个单词的独白 ,读起来一般需要 30 秒） 或者写出一悦耳的对话 ,或者以你相信比较适合的形式来拟写。PART11. 写，形式不限的一则广告，说明为什么要雇你2. 若你不做广告那么会做什么职业，理由3. 你最想改掉的缺点，理由4. 和别人相处的时候多数是什么角色5. 最喜欢的格言是什么，理由6. 爱好中有没对今后职业有帮助的？PART2英译中How to Land an Interview with an Ad AgencyFrom Apryl Duncan, Your Guide to Advertising. FREE Newslett

4、er. Sign Up Now.Whether you' repursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase yo ur chances.Difficulty: AverageTime Required: The More Time You Spend on Researching, the BetterHere 

5、9; sHow:1. Be realistic. If you live in New York, have no experience and have only been submitti ng your info to top agencies, it 'tisme to re-evaluate your plan.2. ContaactvarietoyfagencibeysmailN. oonelikesreceivincogldcallsor Emailfsro msomeotnheydon'kt nowI.f youinsisot ncallings,enda le

6、ttefrirst.Waitafewwee ksandthencalltointroduycoeursealfndverifytheyreceiveydourmaterials.3. Ther'ensoharmincontactian vgarietoyf agencibeustdoyouresearcCh.ekcadvert isingjobWebsitesandyoulrocanl ewspatpoesreewhosheiringI.f someo'nsgeotapo sitionavailabyleo,u'vgeota greatcehr ancoefbeincg

7、ontactehdanbysomeoynoeu've blindlsyenmt ateriatols.oeu4. Do'ntbeafraidtointernH. oldinogutfora paidpositiomnaysounldikea greaitdea butthinkof alltheexperienycoeucould'vgeainewdithanagencwyhileyouwerewaiti ngforthephonteo ring.5. UseyourtimewiselyM. anyagenciteusrntheirinterninstopaidempl

8、oyeBeust.attheveryleat,syo'u llbeabletoaddthisexperientocyeouresume.6. Do'ntcalloutyourlackof experieninc aecovelretterI.t 'bsettetrosaynothinagtal l thantosay“, WhiIlehavenoexperience.”.7. Do'ntliein yourcovelrettear ndresumIef .you'vbeene sellinsghoefsorthepas1t 0 yearsd,o'

9、ntworryaboustendinagresumuenlesasjoblistingspecificatellyllsyoutod o so.It maysounldikeanobviounso-nboutmanpyotentieaml ployeheasve'nt beenhi redbecauosfeuntruthfinuflo.Do'ntgetbittenbyliesJ. usbt ehonest.8.If you'rseeekinagpositioansa copywrioterrgraphdicesignseer,ndSPECadsaspar t of yo

10、upr ackag(Feo. rmoreinformationhowSPEaCdscanhelps,eetheRelateRde sourceastthebottomof thispage.)9. ContatchterightpersoWn.h'ostheCreativDeirectoDr?o'ntknowF?indoutA. lways usetheperso'nnsamiensteaodf “ToWhomIt MayConcer”nA.nddon'ut se“DeJaor e” insteaodfDeaMr r.Smith”.10. Contascmt a

11、lleargencieTsh.eymaybeshort-hanadtecdertaitnimeosftheyeaar nd needextrahelpT. hiscouldleadtoa regulaprayinpgosition.11. BepersisteDnot.'nthounadnadagencwyithmailinagftermailinagndcallaftercall.Butdobepersisteantdcontinutoemaial nagencpyeriodicaifllyo'urestillseekinag positioEnv.entuaylloyu,r

12、namweillkeepcominugpandtheappropripaetersownillkno w whoyouare.Tips: 1.BeprofessioDnarel.slsikeyouwanthejob.It mayseemlikea no-brainbeurtmanjy obcandidahteasveblownit bymistakinagdagenciaescasualndlaidbackI.f youfin d outeveryownearjseantsotheofficeafteryou'vgeotthejob,that'osnething.2. Whyd

13、oyouwanthisjob?Whyareyoutherightpersofonrit?Whamt akeysouthi nkyou'dbeagoodfit fortheagencTy?hesaereallqueisotnsthayt oushoulkdnowthe answetors.Prepaareheaodf timeY. ounevekrnowif they'lclomeupdurintgheintervi ew.3.If askeidf youhaveanyquestiodnos,n'st ay“, WhednoI start?Y”oudon'wt a

14、nto comoeffarrogaonrtcockyY. oucanshowconfidenicneyoursewlfithoubteincgonceite d.4. Do'ntcallrightafteranintervieTwh. eytoldyouthey'hdaveadecisiobny Wednesday. Do'ntcallonTuesdaoyrevenWednesmdaoyrnintogfindoutif yougotthejob.Call lateWednesdaaftyernooifny,oumustb,utwaitinugntilThursdoary

15、Fridaiys evenbet ter.YounevekrnowtheirscheduTleh.eymayhavehadtodelatyheirdecisiobnecauose f anunforeseperonblem.5. Bringa portfoliof youhaveoneH. owgoodyouwilllookif youbringsampleofsy ourwork(.HelponcreatinagportfolcioanbefoundintheRelateRdesourcbeslowT.)h is willreallyhelpyoustanodutagaintshteothe

16、crandidates.10Waytso GetaJobatanAdAgency workinign advertisisngrewardianngdchallengiBnugt.formanypeopljeuststartinogut,thechallensgeemtos begettintghaftirstbigbreaikntoanadagen'cysdoorT. heraer e manwy aysyoucanovercomtheatbarriearndlanda jobatanadvertisainggency.1.InternAgencileosokatinternassp

17、otentieaml ployeIef sy.ouhavetheopportuntiotyinternb,y allmeanyso, ushould.Interninwgillhelpyougetan“int”otheagencbyutyou'lal lsobeabletoworkin vari ousareaysouwould'not therwisSep.eaukpandlettheagenckynowyou'reagearndw illingto learntoge themosot utofyourinternshTiph.eexperienycoeugaina

18、saninter n isinvaluabalnedcouldleadtoapermanpeonstition.2. Take an Entry Level PositionIt would be nice to walk right into a corner office with a view, plop down in your leath er chair and start working with big name clients. Of course, it doesn 'wt ork that way in t he real world.Many people ha

19、ve successfully started their career in advertising by taking any job in an agency and working their way up. Don' tbe afraid to work outside of your job descriptio n. Get in there and learn everything you can. If you ' reunable to move up within that pa rticular agency, you can still use tha

20、t experience to get you a job somewhere else.3. FreelanceIf you ' reinterested in being a copywriter or graphic designer, consider freelancing as a w ay to get into the business. Coming up with your own rates, your own campaign to adver tise yourself and approaching small businesses and even age

21、ncies are all tools you can us e in your agency job hunt.4. Create SPEC ADSSPEC ADS are simply your version of a published ad. You might think that you can do better than a major automaker 'psrint ads running in your favorite magazine. Or your loca l barber shop ' nsewspaper ads might need s

22、ome reworking.SPEC ADS are known in the industry as work you' vedone on your own. It 'bsasically p retend copywriting or graphic design but if you have no published work, it 'vsital to sho wing your talent.5. Contact Radio and Television StationsMany radio and TV stations have employees

23、who specifically write commercials. They ma y also produce certain types of shows for the station. This is a great opportunity for you to get started in the business.Since most radio and TV stations don 'pt ay very much for these types of positions, there s both a high turnover and an opportunit

24、y for people with little or no experience to break into the field6. SchoolingGetting an education in advertising doesn 'jut st apply to college students. If you ' reserious about working in an agency, you can learn a lot by taking a course.This doesn 'ntecessarily mean you have to pack u

25、p and move to your closest advertising school. The Internet has given so many people the opportunity to learn about advertising and what it takes to make it in the business from the comfort of their own home.7. Introduce YourselfIf you ' relooking for a position on the creative side of advertisi

26、ng, write a letter to the C reative Director. Introduce yourself in a friendly, professional tone and give a brief bio.Be sure you find out who the Creative Director is and not just address your letter: “To Whom It May Concern. ”You want to approach this person just as you would a friend so get thei

27、r name and the spelling right.You can follow up in a few weeks with an additional letter or you can give the Creative Director a call. Just don' tcold call them first. Anyone in an agency is going to be busy and especially someone in a management position who is juggling many projects at once.8.

28、 NetworkLook for opportunities to meet with people in your area that are actively working in the i ndustry. Many cities have local advertising clubs that sponsor special events, educational s eminars and professional workshops. Get out there and meet the people who could be you r next potential employer.9. Work in SalesThere' sa big difference between advertising and sales but being an account exec