国际市场营销双语教学教案ppt课件

1、1 International MarketingLecture 10Instructor Li ZhihongSept.20212Chapter 10 Export Pricingexporter, could respond to them.3 2. The Setting of Export Pricesdifferentiation. (4) Setting of specific price45出口定价对比生产成本生产成本标准定价标准定价成本加成成本加成边际成本边际成本原材料2.002.002.00固定成本1.001.000.00额外国外成本0.000.100.10生产杂费0.500

2、.500.00总生产成本总生产成本3.503.602.10国内营销成本1.500.000.00管理成本0.750.750.00国外营销成本0.001.001.00其他国外成本0.001.251.25小计小计5.756.604.35边际利润（25%）1.441.651.09销售价格7.198.255.446 (1) The cost of modifying the product for foreign markets; (2)Operational costs of the export operation: personnel, market research, additional sh

3、ipping and insurance costs, communications costs with foreign customers, and overseas promotional costs; (3) Costs incurred in entering the foreign markets; tariffs and taxes; risks associated with a buyer in a different market; and risks from dealing in other than the exporters domestic currency, i

4、.e., foreign exchange risk. 4. Export-Related Costs75. Strategies Overcoming the Price Escalation l (1) Reorganize the channel of distribution; l(2) Adapt the product; l(3) Use new or more economical tariff or tax classifications;l(4) Assemble or produce overseasl l 86. Terms of Salel Incoterms are

5、the internationally accepted standard definitions for terms of sale set by the International Chamber of Commerce since 1936. The Incoterms 2000 went into effect on January 1, 2000. The terms are grouped into four categories:l(1) The “E terms: starting with whereby the seller makes the goods availabl

6、e to the buyer only at the sellers own premises;l(2) The “F terms: the seller is called upon to deliver the goods to a carrier appointed by the buyer;9l (3) The “C terms: the seller has to contract for carriage but without assuming the risk of loss or damage to the goods or additional costs after th

7、e dispatch; l (4) The “D terms: the seller has to bear all costs and risks to bring the goods to the destination determined by the buyer. 107. Terms of Paymentl (1) Factors to be considered in negotiating terms of payment by exporterl - the amount of payment and the need for protection;l - terms offered by competitors;l - practices in the industry;l - capacity for financing international transactions;l - relative strength of the parties involved. l (2) Methods of payment for exports: cash in advance, confirmed letter of cr