2019-2020年高中英语Unit5Insideadvertising--UsingLanguage

1、2019-2020年高中英语Unit5Insideadvertising-UsingLanguageAimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTTohelpstudentstousethelanguagebyreading,listening,speakingandwritingProceduresthisphoto.ColaTapes.CokeisIt!RadioAdsI. WarmingupbyseeinglookingataphotoofradioadvertisementHello,class.LookatItison

2、eoftheCocaRadioAdvertisementThisoneisentitledTheseCocaColaAdvertisingTapes,arefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.II. ListeningGotopage47.Youaretolistenandtickandlistenandwrite.Pre-ListeningExercisesWha

3、tservicebusinessesoftenadvertiseovertheradio?Whatpointsareimportanttoconsiderwhenmakingaradiomercial?While-ListeningExercisesListentotheradiomercialbypressingthe"PlayAudio"buttonoftheaudiotypeyouwanttohear,andanswerthequestions.Pressthe"FinalScore"buttontocheckyourquiz.Post-Liste

4、ningExercisesWhatareyouropinionsaboutthesequestions?oWhatelementsmakearadiomercialreallygreat?oHowwouldyourankthisradiomercialonascalefrom1-10basedonthepointsinthefirstquestion?oHowdoesradioadvertisingdifferfromotherformsofmediaincludingtelevision,newspapers,billboards,andmagazines?III. WriteanAdver

5、tisementGotopage48.Youarestartinganewbusiness,suchaslawn-mowing,pet-walking,orbaby-sitting.Howareyougoingtogetclients?Byadvertising!Writeanadvertisementthatwillmakepeoplewanttouseyourservice.Trytousewordsfromyourspellinglessoninyouradvertisement.TipsforWritinganAdvertisementBeforeyouwrite,thinkabout

6、thereasonsthatpeopleshoulduseyourbusiness.Doyouchargelessthanyourpetition?Doyouhaveexperience?Areyoumorereliablethanothersinthesamebusiness?Decidewhatmakesyourbusinessthebestandfocusonthosepointsinyourad.Behonest.Customerswilluseyourbusinessagainiftheycantrustyou,sodon'tpromisetodosomethingyouca

7、n'tdo.Youshouldalsolistaprice(orpricerange)soyourcustomerswillknowwhattoexpectbeforeyoubeginthejob.Befriendly,persuasive,andspecific.Insteadofwriting"Ihaveexperiencebaby-sittingchildrenofdifferentages,"write"Ihavebeenbaby-sittingchildrenfromtheagesof1-8forthelasttwoyears."Tel

8、lpotentialclientswhyyouarequalifiedforthejob.Didyoutakeababy-sittingclass?Ifyouaregoingtocareforpet,haveyouvolunteeredatananimalshelter?Customersneedtoknowwhytheyshouldhireyou.IV. SpeakingaboutadvertisementsaroundyouNowitistimetotalk!Thinkabouttheadvertisementsyouhaveseenandheardinyourdailylife.Shar

9、ewithyourpartnersyourexperienceswithadvertisementsaroundyou.Emergencycontraceptivepilladvertisement,StudentUnionBuilding,VUWGirlfriendmagazinebillboard,WellingtonRailwayStationSo,it'dappearthatGirlfriendmagazinehasanNZeditionnow.'Girlavailableforonly$3.50.'Sunsilkshampooadvertisement,Wel

10、lingtonRailwayStation/VUWPipitea.'YourBlonde,onlybrighter'-Sunsilk,VUWPipiteaV. ReadingforformsGotopage48andreadthetextKEPPINGADVERTISERSHONESTto:cut/thesentenceintothoughtgroups,blackenthepredicative,darkentheconnectivesandunderlinealltheusefulexpressions.KEPPINGADVERTISERSHONESTOrganizatio

11、ns/andindividualsadvertise/becausetheywanttopersuadepeopletobehave/incertainways,forexample/tobuyacertainbrandofrice,stopspeeding/orseeamovie/attheircinema.Advertisersgotoalotoftrouble/andexpensetomakeadverts/andso/theywanttomakesure/theyachievetheirpurpose.Unfortunately,notalladvertisersaregood/orh

12、onestpeople.Unlesswehaveways/toprotectourselves,thesedishonestadvertiserswilltelllies/orusemethods/thatmaymisleadus.Fortunately,mostcountrieshavedevelopedwaystocontroladvertising/andpreventfalse/orunsuitableadvertising.ThelawOneway/tocontroladvertisingistomakelaws/thatpreventadvertisersdoingthewrong

13、thing.Manycountrieshavelaws/thatforbidadsbeingshown/atinappropriatetimes/orinunsuitableplaces.Forexample,anad/thathasanadulttheme/cannotbeshown/duringchildren'stelevisionprogrammes.Insomecountries/advertisingalcoholicdrinks/ortobaccoisbannedaltogether.Therearealsolaws/inmostplaces/thatpreventadv

14、ertisersmakingfalsestatements/abouttheirproducts/orfrompromotingimmoral/orharmfulbehavior.AdvertisingorganizationsMostadvertisersaredecent/andhonest,andtheyareasinterestedaseveryoneelse/inmakingsure/adsareethical.Forthisreason,mostadvertisers/belongtoadvertisingorganizations/thatnotonlyeducate/andsu

15、pporttheirmembers,butalsomakerulesforeveryone/intheorganization/tofollow.Theyarecalledacodeofethics/andincludesuchrulesas:Advertisementsmustnotbeuntruthful/ormisleading；Advertisementsmustnotsaybadthings/aboutotherpeople'sproducts.Ifwell-knownpeopleareusedinadvertisements,theymustbehonest/andtrut

16、hful/aboutproducts/theyadvertise.plaintsorganizationEventhoughtherearelaws/andadvertisers'codesofconduct,somebadadsdogetmade.Thisiswhy/manycountrieshaveagovernmentorganization/whichexaminesplaintsaboutads.Aconsumercanplaintotheorganization,givingreasons/fortheirplaint,and/iftheplaintiscorrect,th

17、eorganizationcanmakethepany/stopusingtheoffendingadvertisement.TheconsumerYoumayhaveheardthesaying:“BuyerBeware".Thismeansthat/theconsumerisresponsibleforcheckingtheproduct/beforebuying.Whenitestoadvertising,consumersneedtobeeducatedabouttechniques/usedbyadvertisers/so/theycanjudgetheclaims/for

18、themselves/andnotblindlyaccepteverything/thatissaidinadvertisements.Aswearefloodedwithadvertisements/inourmodernworld,manyschoolsbelieve/itistheirduty/toeducatestudents/aboutadvertising.VI. CopyingusefulexpressionsandmakingsentencesExpressionsfrom:KEPPINGADVERTISERSHONESTkeepadvertisershonest,wantto

19、do,persuadesb.todosth.,behaveincertainways,buyacertainbrandofrice,stopspeeding,seeamovieatone'scinema,gotoalotoftrouble,makeadverts,makesurethat.,achieveone'spurpose,havewaystoprotectoneselves,telllies,usemethods,misleadsb.,developwaystocontroladvertising,preventfalseorunsuitableadvertising,

20、makelaws,preventsb.(from)doingsth.,forbidsth.beingshown,atinappropriatetimes,inunsuitableplaces,haveanadulttheme,duringchildren'stelevisionprogrammes,insomecountries,advertisealcoholicdrinksortobacco,bebanned,makefalsestatementsaboutone'sproducts,promoteimmoralorharmfulbehavior,bedecentandho

21、nest,belongto,notonly.butalso,makerulesforsb.,intheorganization,acodeofethics,saybadthingsaboutotherpeople'sproducts,behonestandtruthfulaboutproducts,getmade,agovernmentorganization,examineplaintsabout,plainto.,givereasonsfor.,makesb/sth.stopdoing,“BuyerBeware",beresponsiblefor,eto,needtobe

22、educatedabouttechniques,judgetheclaimsforoneselves,befloodedwith,inourmodernworld,itisone'sdutytoeducatestudentsaboutadvertising2019-2020年高中英语Unit5Insideadvertising-learningaboutlanguagePartOne:TeachingDesignPeriod2:AsamplelessonplanforLearningaboutLanguage(TheObjectplement)AimsTohelpstudentslea

23、rnabouttheObjectplementTohelpstudentsdiscoverandlearntousesomeusefulwordsandexpressionsTohelpstudentsdiscoverandlearntousesomeusefulstructuresProceduresI. WarmingupbyreadingsomefunnyadvertisementsinEnglishHerearesomefunnyadvertisementsinEnglish.Readthemtoseewhetheryouwillbeamusedornot. Haveseveralve

24、ryolddressesfromgrandmotherinbeautifulcondition. Tiredofcleaningyourself?Letmedoit. Dogforsale:eatsanythingandisfondofchildren.Supposedly,theseareactualadvertisementsthathaveappearedinpapersacrossthecountry.Asuperbandinexpensiverestaurant.Finefoodexpertlyservedbywaitressesinappetizingforms.Forsale:a

25、nantiquedesksuitableforladywiththicklegsandlargedrawers.Wanted:Unmarriedgirlstopickfreshfruitandproduceatnight.Wedonottearyourclothingwithmachinery.Wedoitcarefullybyhand.Man,honest.Willtakeanything.UsedCars:Whygoelsewheretobecheated?eherefirst!Wanted.Mantotakecareofcowthatdoesnotsmokeordrink.3-year-

26、oldteacherneedforpre-school.Experiencepreferred.II. LearninghowtoincreaseyourvocabularyWhydolargevocabulariescharacterizeexecutivesandpossiblyoutstandingmenandwomeninotherfields?Thefinalanswerseemstobethatwordsaretheinstrumentsbymeansofwhichmenandwomengraspthethoughtsofothersandwithwhichtheydomuchof

27、theirownthinking.Theyarethe"toolsofthought.”Whatarethestepsofincreasingyourvocabulary?BeAwareofWordsFirst,trytoguessataword'smeaningfromitscontext-thatis,thesenseofthepassageinwhichitappears;second,ifyouhaveadictionaryonhand,lookuptheword'smeaningimmediately.ReadWhenyouhavebeemoreawareo

28、fwords,readingisthenextimportantsteptoincreasingyourknowledgeofwords,becausethatishowyouwillfindmostofthewordsyoushouldbelearning.Whatshouldyouread?Whateverinterestsyou-whatevermakesyouwanttoread.UseaDictionaryHaveyourowndictionaryCirclethewordsyoulookupReadtheentireentryforthewordyoulookupStudyandR

29、eviewRegularlyOnceyouhavebegunlookingupwordsandyouknowwhichonestostudy,vocabularybuildingissimplyamatterofreviewingthewordsregularlyuntilyoufixtheminyourmemory.III. DiscoveringusefulwordsandexpressionsDoingvocabularyexercisesisanotherwaytoincreaseyourvocabulary.Nowgotopage45.Dothethreevocabularyexer

30、cisestobuildyourvocabulary.IV. UnderstandingwhattheobjectplementisAnobjectplementisannoun,pronoun,oradjectivewhichfollowsadirectobjectandrenamesitortellswhatthedirectobjecthasbee.Itismostoftenusedwithverbsofcreatingornominatingsuchasmake,name,elect,paint,call,etc.Weknowthereisadifferencebetweencalli

31、ngMayorWilliamsandcallingWilliamsmayororpaintingareddoorandpaintingadoorred.Whenthewordfollowsthedirectobjectandittellswhatthedirectobjecthasbee,itistheobjectplement.Sometimespeoplecallitanobjectiveplement.Theitalicizedwordsonthispageareobjectplements.TheOBJECTPLEMENTDEFINITION:TheOBJECTPLEMENT(OC)s

32、tructureisoneofthe7basicsentencetypes.USE:TheOCsentenceisanimportantstructurethatweusetoexpressmonandnecessarythoughtprocessesofequatingdirectobjectswiththeircharacteristics.THEVERBS:TheOCstructureisusedwithonlyafewverbs,mainlyverbsthatexpressnaming,thinking,ortransforminginsomeway.VerbsthatNAME:CAL

33、L,DECLARE,ELECT,CHOOSE,APPOINT,etc.Verbsthatexpressthought:THINK,CONSIDER,HOLD,BELIEVE,etc.Verbsthattransform:COLOR,PAINT,TURN,MAKE,etc.THEPLEMENTS:ObjectiveplementsareNOUNSorADJECTIVES.THESTRUCTURE:ThebasicDO/OCsentencehasthefollowingstructure:SUBJECT-VERB-DIRECTOBJECT-OBJECTPLEMENT.FAMILIAREXAMPLES:ThatmakesmeCRAZY.Don'tevercallmeCHICKEN.Wep