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1、外贸函电知识大解析讲真,对于外贸小白,“外贸函电”是个什么鬼,是很陌生的,但是作为野生知识份子,不懂就学,也没啥好丢脸的。于是,我开始各种翻查资料、信息,终于知道了“外贸函电”的方方面面,同时,还收集了各个板块的一些常用范文。看吧,有心人天不负!首先,名词解析,外贸函电:英文是foreign correspondence就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件,但在信息化高度发达的今天,该信件并不局限于纸质信件,也可以是电子邮件、传真或MSN,甚至微信。外贸函电最常用的内容包括:建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。生意嘛,万变不离其宗,无非是买卖
2、之间的那些事儿,这些板块基本就涵盖了贸易的各个方面,后面的范文基本也包含了这些内容。外贸函电基本要求:主题明确,内容简洁,语言精炼,表述完整。外贸函电的格式:有固定的语言、习惯用法和常用句型。外贸函电的语气:各部分语气。开发信、询盘回复一般要客气,表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。其它:外贸函电因为它的商业性质又导致没有固定的格式、行文随意。只要把基本要求做到可以。综上,外贸函电就是一种沟通工具,使用好这个工具,可以让你的外贸业务红红火火,当然业务红火了也别忘了“上个锁”购买保险很重要!特别推荐领航国际的货运险以确保货物万无一失
3、:提单转化“一键投保”直接 “一键”生成保单,简单便捷。网上直投+母子账号,操作快捷方便7*24小时随时投保,自动核保。母子账号:提供增值服务,也可降低管理成本。产品齐全、理赔高效,上线险种多,险种对接全面。专业客服在线服务,专业理赔亲自指导。费率低、多家保险公司任意选平安,太保、人保大平台合作,以及与人保、国寿财、Allianz、Chubb进行对接。俗话说买个保险买个心安,当意外来临,不至于让前前后后的努力付之东流。最后,特别整理了十类最常用的外贸函电英文模板给大家参考:一、开发新客户Dear XXX,We have learned from our old client that you
4、are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. (表明合作意向)We are one of the biggest XXX manufactures in China.(介绍自己的身份)All our products are manufactured strictly and provided to over 30 countries already.Att
5、ached please find our latest catalogue and quotation.(直接给出报价单)We look forward to your trial order.Yours faithfully,XXX二、样品寄送通知Dear XXX,Im now writing to inform you that the samples that you requested were sent by Federal Express today.(告知客户寄送时间及方式)In the mail, Ive also enclosed a quotation.(附上最新的报价单
6、)Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!Im looking forward to your earliest response.Yours sincerely,XXX三、拒绝临时取消订单Dear Sir,Thank you for your letter of March 12th. Were very sorry that we cant accept cancelling the order at the last moment.(表明自己的态度)Sinc
7、e your products are ready for shipment, it will be a huge loss for us if you cancel the order.(说明理由)So we have difficulties in accepting your request.Best regards,XXX四、付款确认Dear XXX,Ive received your mail informing that the amount of¥100,000,000(再次说明金额)as payment for my invoice NO.1234567 has been tr
8、ansferred to our bank.Thank you very much for your cooperation.Yours,XXX五、邀请来访Dear XXX,It was great to meet you at the 2017 Canton Fair last week(唤起客户记忆)and wed like to thank you for your being interested in our XXX.In order to deepen our business relations, wed like to invite you to our company in
9、Shanghai.(表明意向)This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.Well meet all your expenses during this visit.(告知客户关注的来访费用)With regard to possible dates, we do hope that you could come at the end of the month.(
10、表明意向时间)Please let me know whether this would be suitable for you. Im looking forward to your reply.Yours sincerely,XXX六、介绍新产品Dear XXX,Were pleased to inform you that weve made our new products available on the market. Much to our delight, they enjoy great popularity.(说明新产品已上市且好评不断)As we guess you mi
11、ght be interested, weve sent you by UPS half a dozen samples for your trail use.(告知已寄送试用品)The new products are likely to revolutionize all the XXX in use at present. For more information, please visit .(告知公司网址)Attached please find copy of our latest catalogue and quotation.(附上报价单)We hope youll take
12、this opportunity to enlarge your business scope.Yours sincerely,XXX七、维护老客户Dear XXX,Its been three month since we executed your last order.Recently weve developed new business relations with three more purchasers, from whom we got in large quantities of XXX.(告知产品近期很受欢迎)Id like to inform you that for
13、a limited period of time, we are reducing prices on certain items.(告知老客户降价通知)Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. Well work out terms and conditions to our mutual benefit.Were glad to give you this discount in view of your prev
14、ious orders(告知客户折扣只有他才有)and would appreciate a prompt reply.Yours sincerely,XXX八、请求介绍新客户Dear XXX,Id like to inform you that weve sent XXX you required last month.(简要回复之前的邮件)Attached are our catalogue and quotation for the complete ranges.Our company has established business relationship with you sin
15、ce 2014. As you know, were devoting ourselves to expand our business abroad all the time.(表明想要扩展业务的意向)I would appreciate it if you could recommend some potential purchasers to us. (说明想要他推荐新客户)Its known to all that Chinese XXXs are renowned for their good quality, attractive designs and fine workmans
16、hip. They have enjoyed great popularity in the European market.(阐述自己的优势)We believe that through your favorable help well meet with extensive reception in your country.We look forward to your favorable reply.Yours,XXX九、转介绍被拒绝Dear XXX,Thank you for your email of March 12th, we can fully understand you
17、r situation and are sorry for putting you in a dilemma.(说明自己了解客户的难处并表示感谢)Thank you all the same.Yours faithfully,XXX十、感谢介绍客户Dear XXX,Thank you very much for introducing XXX Company to us.(直接表明邮件主题)The establishment of new business relationship with such a large company helped increasing our sales greatly.Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity in
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