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1、North Shore Icewine北海岸冰酒.夏仲邦美国星座品牌 Constellation中国区经理.美国星座品牌公司引见2007.星座品牌概略总部:美国纽约的Fairport美国纽约股票买卖所上市:股票代码:STZ董事会主席:Richard SandsCEO:Robert Sands“财富和“规范普尔500强公司员工总数:9,200消费部门: 50 个,分别位于北美、智利、加拿大、英国、澳大利亚、新西兰和南非250个品牌在全球150个市场销售2006: 52 亿美圆“净销售额2005: 46 亿美圆净销售额“2000: 22 亿美圆“净销售额过去六年平均每年+13%增长.品牌葡萄酒零售
2、和其他进口啤酒(美国外乡)烈性酒2006年52亿美圆营业额53%6%20%21%2006年度销售分析.历史记事之一1945 - Canandaigua 实业公司由Marvin Sands成立1973 更名为Canandaigua葡萄酒公司,并公开上市1993 - 收买美国的进口啤酒销售公司Barton1997 成立Canandaigua品牌公司,控股Canandaigua葡萄酒公司和Barton啤酒销售公司1998 - 收买英国西打酒消费商和葡萄销售公司Matthew Clark.历史记事之二2000 更名“星座品牌公司Constellation Brands, Inc.)2003 - 收买澳
3、大利亚当时第二大的“哈迪葡萄酒(Hardy Wine Company),正式成为全球最大的葡萄酒公司2005 - 收买加州蒙大菲酒园 (Robert Mondavi)2006 - 收买加拿大最大、全球第八大葡萄酒公司Vincor;与墨西哥最大啤酒企业Modelo公司组成合资企业Crown Imports,在全美国销售以科罗娜(Corona Extra)为主的优质进口啤酒。2007 收买Svedka伏特加酒.Where We Are: 美洲葡萄酒和烈酒消费厂Washington WineriesColumbia Winery, WoodinvilleSunnyside Operations, S
4、unnysideHogue Cellars, ProsserOwensboro DistilleryOwensboro, KYBardstown DistilleryBardstown, KYBlack Velvet Distilleries Co.Alberta, CanadaCanandaigua WineryCanandaigua, NYWidmers Wine CellarsNaples, NYScoudouc Winery Scoudouc, CanadaCalifornia WineriesBlackstone Winery, Monterey & Gonzales Blackst
5、one Winery, Sonoma & KenwoodDunnewood Vineyards, UkiahEstancia Estates, SoledadFranciscan Oakville Estate, RutherfordMission Bell Winery, MaderaMount Veeder Winery, NapaPaul Masson Cellars & Vineyards, MaderaRavenswood Winery, SonomaR.H. Phillips Winery, EspartoRobert Mondavi Winery, OakvilleSimi Wi
6、nery, HealdsburgSt. Chapelle Winery, CaldwellTurner Road Vintners, LodiWoodbridge Winery, WoodbridgeBritish Columbia LocationsHawthorne Mountain Vineyard, Okanagan FallsInniskilin Okangan Winery, OliverVincor Production Facility,OliverNKMIP Cellars, OsoyoosSumac Ridge Estate Winery, SummerlandOsoyoo
7、s Larose, OliverJackson-Triggs Okanagan Winery,Okanagan ValleyRJ Spagnols Production Facility, VancouverSchenley Distilleries, Inc. Quebec, CanadaVincor Quebec Division RougemontOntario LocationsInniskilin Winery & Vineyard, Niagara on the LakeJackson-Triggs Estate Winery, Niagara on the LakeLeClos
8、Jordanne, JordanNiagara Cellars, Niagara FallsWine Rack StoresRJ Spagnols, Mississauga.Where We Are: 英国、澳洲和新西兰的消费厂Bay of Fires WineryPipers River, TasmaniaNew Zealand WineriesCorner 50 Winery, Hawkes BayDrylands Winery, MarlboroughHuapai Winery, Auckland Kim Crawford Wines, AucklandKim Crawford Wine
9、ry, MarlboroughUK LocationsBristol Winery,BristolShepton Mallet, SomersetAustralia WineriesAmberley Estate,YallingupBerri Estates Winery, GlossopGoundrey Winery, Mount BarkerHoughton Winery, Upper SwanLeasingham Winery, ClareNannup Winery, NannupReynella Winery, ReynellaStanley Winery, BurongaStoneh
10、aven Winery, Padthaway Tintara Winery, McLaren Vale.Where We Are: 集团里的各个总部Nobilo Wine GroupAuckland, New ZealandConstellation EuropeGuildford, EnglandConstellation Brands, Inc.Fairport, NYHardy Wine CompanyReynella, South AustraliaBarton, Inc. Chicago, ILConstellation Wines U.S.Canandaigua, NYVincor
11、 CanadaMississauga, ONConstellation Wines InternationalReynella, South Australia.星座品牌市场定位全球市场:最大的葡萄酒消费和经销商 美国:第二大的葡萄酒消费和经销商、最大的啤酒进口商、第三大的烈性酒消费和经销商英国:主要的葡萄酒消费和经销商、最大的独立性饮料经销商、第二大的苹果西打酒消费和经销商澳大利亚:最大的葡萄酒消费和出口商加拿大:最大的葡萄酒消费和经销商新西兰:第二大的葡萄酒消费和经销商.品牌葡萄酒零售和其他进口啤酒(美国外乡)烈性酒2006年52亿美圆营业额53%6%20%21%2006年度销售分析.To
12、pics to be discussed:What is Icewine? 什么是冰酒?How do we make it? 怎样酿造的?When can it be made? 什么时候酿造?Why Icewine is different? 为什么与别不同?Where is Niagara? 尼亚加拉在哪里?The Magic of this Nectar! 玉液琼浆的魔力.IcewineTable wine grapes are typically harvested between late August and early October* when the balance of s
13、ugar and acid is reached. 在北半球,酿造普通干酒的葡萄通常是在8月底到10月初之间采收,这时葡萄的糖度和酸度刚好到达平衡。Late harvest wines, as the name indicates, are picked later typically October or November, when the sugar levels climb. 恰如其名,晚采型葡萄酒所用的原料都是较晚采收的,普通在10月或11月, 当糖度偏高的时候。.IcewineIn exceptionally unique circumstances, nature allows
14、you to harvest the grapes much later, when the weather turns much colder and freezing sets in.When this occurs, the water that is present in the grapes freezes, concentrating the juice of the grape; this happens between 8 and -14 Celcius, and these frozen grapes* are harvested immediately (usually a
15、t night). *Grapes are 80% water and when the water content freezes, the ice shards are separated, leaving an intensely concentrated, remaining juice. An entire ton of grapes will only yield a few litres of this precious nectar. .在独特的自然条件下,葡萄可以推迟到天气较冷甚至是结冰时候采收。此时,葡萄的水份被冻结, 把葡萄汁液浓缩;这通常在-8到-14之间发生,而这些“
16、冰冻的葡萄要立刻采收通常在夜间。葡萄中80%是水分,当水分冻结时,成冰片分别, 余下浓缩的汁液。一吨葡萄仅能压榨出几升这种珍贵的葡萄浆。冰酒.IcewineThe result is lesser juice, that is much more concentrated and sweeter but maintaining a great balance of acidity.This is the magic of Icewinea great natural sweetness, but not cloying, making it an exceptional complement
17、to foods.Icewine production is very highly controlled and regulated.冰酒由于汁液甚少,葡萄浆就更显浓郁和香甜 但仍旧保管着平衡的酸度。冰酒的魔力就在这里 愉快的天然香甜,但又不腻,这种独特风格使其可以与食物搭配。冰酒的制造过程是非常严厉的,并遭到严谨的法律监控。.What Makes Icewine Unique?What separates Icewine from the worlds other great late harvest or dessert wines? While other dessert wines
18、can be absolutely wonderful and have a great level of intensity and sweetness, Icewines have higher natural acidity, making them less cloying on the palate, and better food matches. UnbalancedBalancedAciditySweetness.是什么缘由使冰酒和世界上其他晚采型葡萄酒或甜品酒与别不同呢? 虽然其他甜酒同样可以是绝妙之作和高度浓郁香甜,但冰酒有更高的天然酸度,使其口感少带甜腻感,也能更好地与食
19、物相搭配。 不平衡平衡酸度甜度什么使冰酒独一无二?.History of IcewineThe first Icewine (or Eiswein as the Europeans call it) is thought to have been made accidentally by German monks in 1794.Prior to the 1960s, Icewine was produced only ten times between 1875 and 1962; Icewine was not officially classified until 1983.Today,
20、 Icewine is the most highly-prized wine in Germany and Austria as well as Canada. Authentic Icewine can only be made when grapes naturally freeze on the vine and are harvested/pressed at a minimum of -8Celsius.普通置信,冰酒或欧洲人叫的 Eiswein 最初是在1794年被一个德国的修道士偶尔发明出来的。在1960年代前,冰酒只在1875年到1962年之间消费过10次;直到1983年冰酒
21、才被正式介定为一个葡萄酒类型。如今,冰酒是德国、奥地利还有加拿大中最为人所赞许的葡萄酒。冰酒的历史.Canadian IcewineAs the second coldest country in the world, Canada certainly has the climate to make this very special and unique wine on a consistent basis.Icewines are frequently made in British Columbias Okanagan Valley, and almost always made in
22、the Niagara Peninsula region of Ontario.作为世界上第二最冰冷的国家,加拿大绝对拥有酿制风格非常独特的冰酒的气候条件。它的英属哥伦比亚省的奥肯纳根谷经常可以消费冰酒,但安大约省的尼亚加拉半岛差不多每年都可以消费。加拿大冰酒. Latitudes of other Key Wine Growing regions: Australia - Coonawarra 36 S; Australia - Margaret River 34.5 S; France - Bordeaux 45 N; New Zealand - Marlborough 39 S; Sou
23、th Africa - Capetown 35 S; California - Napa 38 N Wine Growing Parallels. 世界葡萄酒生长纬度 其他国家葡萄酒重要产区的纬度澳大利亚 科纳瓦诺 南纬 36 澳大利亚- 玛格丽特河 南纬34.5法国 波尔多 北纬 45 新西兰 - 马博罗 南纬39南非 - 开普敦 南纬35 加利福尼亚 纳帕谷 北纬 38.HDD Chart Showing Classic French Regions and Niagara PeninsulaDuring the growing season, Niagara compares favou
24、rably to the traditional wine regions of France. However, in the winter months, the temperature drops significantly allowing for the production of world-class Icewine. .The Niagara Peninsula Region.The Niagara Falls in the 1800s would you be brave (or crazy) enough to walk on them?.The VQA is an App
25、ellation of Origin system that identifies wines of Canada based on the origin of the grapes from which they are produced. The system is similar to other world standards such as the Appellation DOrigine Controlee in France or the Denominazione d Origine Controlata in Italy however, VQA also regulates
26、 quality once bottled! To earn the VQA Medallion, the wine must meet strict standards and undergo complete laboratory and taste testing All Canadian Icewines must be VQA Icewine is very highly regulated and controlled by the government Vintners Quality Alliance - VQA.VQA规范是加拿大葡萄酒质量管理系统的质量规范,该规范以酿酒葡萄
27、的原产地来区分葡萄酒。VQA类似于欧洲的葡萄酒产区称号系统,如法国的AOC和意大利的DOCG,但VQA规范是连装瓶以后的葡萄酒也监控的。它是一套经过对葡萄基地直到灌装线全面监控的规那么和规范,是优质葡萄酒的质量保证。要获得VQA认证,葡萄酒必需符合严厉的规范,并且经过化验室和品评的测试。 认证是自愿参与的,但只需经过VQA认证的葡萄酒才可以在瓶标上打上“尼亚加拉半岛或者“酒庄灌瓶等遭到控制的用语,而运用“冰酒这一用语更意味着消费过程也遭到监控。运用VQA规范的酒庄每年都要接受审核,来确认他们的葡萄来源以及酿酒工艺。葡萄酒质量联盟 VQA 规范.Types of IcewineVidal: Ha
28、s all of the components that provide the basis for a good Icewine grape: highly aromatic thick-skinned good acidity hangs well on the vine into the winter monthsGolden amber in colour, Vidal typically has lush flavours often described as papaya, mango, apricot, peach, and other tropical fruit flavou
29、rs.Types of Icewine维多尔 Vidal)由白玉霓(Ugni Blanc) 和白西万(Seyval Blanc)杂交而成它良好的葡萄成分是优质冰酒的根底:浓郁芳香 厚果皮 恰到益处的酸度 在冬季中仍旧完好的挂在葡萄枝上琥珀色的金黄, 维多尔通常有美味的口感如, 芒果、杏桃,、桃子和其他热带水果的芳香。可以酿制成不同风格:经典橡木桶陈酿气泡.North Shore IcewineNorth Shore is wholly owned and operated by Vincor Canada, the largest and most important producer of
30、Icewine in the world. 北海岸由加拿大威科尔公司拥有,全球最大的冰酒消费商North Shore Icewine was first produced in 1999. 北海岸1999年投放到市场 Produced from frozen grapes grown in selected vineyards in the Niagara Peninsula in Ontario, Canada. 原料来自天然冰冻的尼亚加拉产区葡萄New winemaker is Bruce Nicholson a seasoned and highly acclaimed winemake
31、r and Niagara native. 新到任的酿酒师布斯是尼亚加拉当地人.North Shore and Shanghai C&D This partnership began in 2007, and commenced with the shipment of the 2006 vintageTrading subsidiary of the largest conglomerate of FujianThe largest importer and distributor of authentic Canadian Icewine with 400+ sub-distributor
32、s all over China.North Shore BackgroundVineyard overseeing North Shore of Lake Ontario, where Toronto (the largest city of Canada) is located. 葡萄园往北望能看到北海岸上的多伦多市,全加拿大最大城市就在安大约湖的对面From the North where the chilly Arctic temperatures descends upon the Niagara vineyards, freezing the grapes, which in tu
33、rn allows us to produce this magical nectar. 从北海岸来的北极冷风使尼亚加拉产区的葡萄天然冰冻,产生出液体黄金、玉液琼浆The label is inspired by the famous group of Canadian painters called “The Group of Seven 瓶标设计灵感来自“七位好友的艺术风格.Grape Varietal: 100% Vidal葡萄种类:100%维多尔Area of Production: Selected vineyards in the Niagara Peninsula, Ontari
34、o CANADA产地:加拿大安大约省尼亚加拉半岛特选酒园Harvest: The grapes were harvested between January 16th and February 10th, 2007, at temperatures ranging between -8 and -14 Celcius采摘:葡萄采收时间为:2007年1月16日至2月10日期间,采收温度:-8 至-14 Fermentation: Slowly fermented in stainless steel, to extract the pure varietal characteristics of
35、 the wine and to retain freshness 发酵:不锈钢桶缓慢发酵,以获取最纯粹的葡萄种类特征并保管其新颖度Winemakers Comments: We were extremely pleased with the quality of the harvest this year; after a long warm summer and a mild autumn, winter arrived fiercely, creating ideal conditions to grow our famous Icewine. Naturally frozen-on-t
36、he vine grapes were quickly pressed after harvesting, with mere droplets of concentrated juice emerging from the frozen grapes. An entire ton of grapes will produce only a few precious litres of this magical nectar!酿酒师品评:经过一个漫长暖和夏天和温暖的秋天,我们极度高兴的迎来了这一年的高质量的收成。冰冷冬天的迅速降临,为我们消费著名的冰酒发明了理想的条件。天然冰冻的葡萄在采收后迅
37、速地进展压榨,更多的浓缩葡萄汁原浆被压榨出来。一吨的葡萄只能消费出几升如此珍贵而神奇的佳酿。North Shore Vidal Icewine 2006 VQA.Tasting Notes: Golden Amber in colour, this wine has very intense aromas of tropical fruits, especially apricot and mango. These flavours continue on to the palate where they are intensified, and adding complexity, is a
38、 sensation of drizzled honey. There is an initial impression of rich, sweetness but then the beautiful acidity kicks in, leaving an incredibly balanced and refreshed finish. This is the real magic of Icewinethe harmonious balance of intense fruit flavours and acidity. 品评报告:颜色呈金琥珀色,此款酒带有浓郁的热带水果香气,杏和芒
39、果的味道尤为突出。其香味延绵悠长,口感复杂,带有融化中的蜜糖的觉得。入口起初给人丰富、香甜的口感,之后觉得有愉快的酸度交融,尾部以完美的平衡终了。这是一款真正神奇的冰酒,浓郁的水果香味和酸度完美结合。Often called Winters Gift to Wine Lovers, experience this magical treat from Canada and be confident in knowing that a gift of Icewine will be treasured and appreciated by all!经常被以为是“葡萄酒喜好者冬天的礼物,在加拿大,
40、谁都会在收到一瓶冰酒作为礼物时铭刻于心和珍而重之。North Shore Vidal Icewine 2006 VQA.“星座的冰酒阅历总结精心培育的葡萄要在入冬以前套上鱼网,以保证收成。秋天时的葡萄糖度和冰酒汁液的最终糖度互不相关,关键是采收时的温度和压榨的工艺。好的冰酒需求同时具备高酸度来平衡冰酒的装瓶时间较早,以便保管新颖度和果香。太晚装瓶的冰酒喝起来相对平淡和有疲态。冰酒在装瓶后可以马上饮用,在瓶中的熟化过程较慢。.甜白酒的制造工艺比较风干葡萄 (Air-dried Grapes) 意大利的Reciotto (Amarone)晚采收葡萄 (Late-Harvested Grapes) Spatlese, Auslese贵腐葡萄 (Botrytis-affected Grapes) Sauternes, Tokay, Trockenbeerenauslese, Ausbruch. 贵腐霉菌所感染的葡萄产生的甜酒酒精度高、蜂蜜味重,有时甚至带一些煮透的洋白菜味道,不同葡萄种类所出的产品的口味都大同小异,但可以长期陈酿
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