电商网红孵化直播基地投入及收入测算表直播基地预算方案

1、网红直播年度2021年度季度第1季度第2季度第3季度第4季度总计当年收入#2,860,0004,000,0006,140,00014,600,000入驻客户数204060804,000,000客单价20,00020,00020,00020,000销售分成比例10%10%10%10%5,000,000基地电商销售额5,000,00010,000,00015,000,00020,000,000代运营客户数23343,600,000客单价300,000300,000300,000300,000电商咨询策划客户数5820171,000,000咨询单价20000200002000020000政策补贴-1

2、,000,0001,000,000生产成本1,880,0001,393,0001,510,0001,647,0006,430,000人力成本300,000500,000600,000600,0002,000,000TI系统搭建300,000200,000100,000100,000700,000基地建设300,00080,00060,00060,000500,000营销费用100,000120,000150,000130,000500,000运营费用200,000200,000200,000200,000800,000仓储物流50,000100,000150,000200,000500,000

3、水电交通费用50,00050,00050,00050,000200,000营业税80,000143,000200,000307,000730,000备用现金流500,000-500,000成本汇总#1,393,0001,510,0001,647,0006,430,000毛利润-280000146700024900004493000&170,000毛利润率-17.50%51.29%62.25%73.18%55.96%1启动资金500万，第一阶段成本投入主要是基地建设、人员工资、IT系统建设等，经营得当第二季度开始盈利；收入构成有入驻商家费用、商家销售分成、电商代运营客户、电商咨询客户、政策补贴等

4、构成；在项目顺利运营的情况下，第一年总投入643万，总收入1460万，毛利润817万，毛利润率55.96%;第二年投入1069.5万，总收入5470万，毛利润4400万，毛利润率80.45%；第三年投入1884.5万，总收入1亿1850万，毛利润9965.5万，毛利润率84.1%。投入的资金与实际运营情况或许会有较大偏差，因为每个地区政策、条件、资源不同，表中数据仅供参考。2、3、4、5、6、计算公式辅助数据4000008000001200000160000005000001000000150000020000000600000900000900000120000001000001600004

5、000003400001E+12000100000016000002860000400000061400005%5%5%5%2022年度第1季度第2季度第3季度第4季度总计第1季度6,400,00010,700,00014,800,00022,800,000#12,000,00050801001207,000,00010020,00020,00020,00020,00020,00010%10%10%10%10,700,00010%20,000,00025,000,00030,000,00032,000,00030,000,0001020304030,000,00020300,000300,00

6、0300,000300,000300,000203040603,000,000502000020000200002000020000-4,000,0004,000,000-2,580,0002,085,0002,590,0003,440,00010,695,0004,820,000600,000800,0001,000,0001,500,0003,900,0001,500,000200,000200,000200,000100,000700,000200,00060,00080,000100,000120,000360,000120,000100,000120,000150,000130,00

7、0500,000100,000200,000200,000200,000200,000800,000200,00050,000100,000150,000200,000500,00050,00050,00050,00050,00050,000200,00050,000320,000535,000740,0001,140,0002,735,000600,0001,000,000-1,000,0002,000,0002,580,0002,085,0002,590,0003,440,00010,695,0004,820,000382000086150001221000019360000#718000

8、059.69%80.51%82.50%84.91%80.45%59.83%营得当第二季度开始盈贴等构成；毛利润率55.96%;I，表中数据仅供参考。10000001600000200000024000000200000020000002500000300000032000000300000030000006000000900000012000000060000000002400000001.2E+13060000001010000014000000257600000110000005%5%5%5%5%2023年度第2季度第3季度第4季度总计22,500,00033,000,00051,000,

9、000118,500,00012015018011,000,00020,00020,00020,00010%10%10%15,500,00035,000,00040,000,00050,000,000508010075,000,000300,000300,000300,000801001207,000,000200002000020000-10,000,00010,000,0003,845,0004,550,0005,630,00018,845,0001,800,0002,000,0002,000,0007,300,000300,000200,000300,0001,000,000150,000150,000200,000620,000120,000150,000130,000500,000200,000200,000200,000800,000100,000150,000200,000500,00050,00050,00050,000