全球咖啡店餐饮餐厅连锁资料 星巴克 StarbucksP27

1、The Star of StarbucksBackground infoHoward Schultz Howard Schultz is an American businessman and entrepreneur most widely known as chief global strategist and chairman of Starbucks. The FrappuccinosBackground infoStarbucks Starbucks is the worlds largest multinational chain of coffee shops. Its coff

2、ee shops in the U.S. and Canada are especially popular among students and young urban professionals. Stores are now found in China and the United Kingdom, as well as other countries. The FrappuccinosBackground infoMoby Dick An 1851 novel by Herman Melville. It describes the ill-fated voyage of the w

3、haling ship Pequod to find and destroy the eponymous white whale, driven by the obsessive Captain Ahab. The language is highly symbolic and many themes run throughout the work. Although the book initially received mostly negative reviews, Moby-Dick is now considered to be one of the greatest novels

4、in the English language.The FrappuccinosBackground infoAmerican Dream The American Dream is a belief that in the United States of America, hard work and determination can lead to a better life, usually through the earning of money. The American Dream, however, has been criticized for its emphasis on

5、 material possessions as a way of finding happiness.The FrappuccinosPrelistening Questions What is a traditional coffee bar like? Have you ever been to a Starbucks? What do you like or dislike about it? Make a list of the self-made men you know both in China and the United States. Then compare your

6、list with that of a classmate and hold a brief discussion about the men involved in both lists. The FrappuccinosWord Bankanarchist n. 无政府主义者blowback n. 负面影响cult n. 邪教，异教earthiness n. 土味；土性espresso n. 蒸馏咖啡fracture v. （使）破碎The FrappuccinosWord Bankgrande n. 星巴克中的大杯饮料homogenize v. 使同质mockingly ad. 愚弄地,

7、 取笑地hokey a. （俚语）假的，做作的hype n. 炒作，大肆宣传ideation n. 构思；构思过程peppermint n. 薄荷The FrappuccinosWord Bankpervasive a. 遍布的；渗透的prestidigitation n. 变戏法，魔术slurp n. 啧啧吃的声音 splice v. 拼接, 叠接steep v. 泡（茶）；浸泡wrath n. 愤怒，激怒conjure up 使用魔术变出The FrappuccinosWord Bankfirst off 首先（不悦、恼怒的语气）what the heck 究竟 off base 大错特错

8、的；没有道理的first hand 第一手的；亲身经历的kick around 无明确目的地做某事let sb. in on sth. 向透露秘密line up 排队The FrappuccinosWord Bankmake a sales call 上门推销pull off 成功做某事sleight of hand 在变魔术时蒙蔽观众的手法；戏法，花招spelling bee 拼字大赛stock option 股票期权turn ones back on背弃, 抛弃 The FrappuccinosIntroduction to StarbucksCompany started in 1971

9、 in Seattle, WashingtonGrew from 55 stores in 1989 to over 2,200 stores todayProducts sold include:- beverages- pastries- whole coffee beans- coffee-related retail items7/18/2022Company OverviewThe FrappuccinosStarbucks Corporate StrategyMaximize market penetrationProvide a relaxing, attractive soci

10、al atmosphereOffer high-quality productsCreate a great working environmentAchieve profitabilityThe FrappuccinosStarbucks SWOT AnalysisStrengthsLargest market share in industryDifferentiated atmosphereWeaknessesAggressive expansion could lead to managerial / financial problemsOpportunitiesWhole bean

11、sales in supermarketsThreatsLack of ownership of coffee farms can lead to price fluctuationsThe FrappuccinosTask I Global Listening1. D2. B3. B4. B5. D6.D7.A8. AThe FrappuccinosTask IIListen for Details 1. T2. T3. F4. T5. FEpisode 1The FrappuccinosEpisode 21. Coffee masters2. coined a phrase3. filli

12、ng souls4. filling bellies5. human connection6. humanity7. communities8. home and workThe FrappuccinosEpisode 31. Anarchists smashing Starbucks headquarters in Seattle 3. Criticism that Starbucks has Americanized Japan and China 4. Criticism that Starbucks has spliced itself into the national DNA Th

13、e FrappuccinosEpisode 41971.He felt he was home.Adding an Espresso bar.Coffee consumption was down.paper cups; 3 bucks each cup; Italian name The FrappuccinosEpisode 5Its located in Brooklyn. There are bullet holes in the door leading to apartment 7G.He was from a poor neighborhood and his father wa

14、s injured on the job. He was a delivery driver who picked up and delivered cloth diapers.The FrappuccinosEpisode 5There was no hospitalization, no health insurance, no workmans compensation for his father.He offers his employees health care and stock options. He also pays farmers higher than market

15、rate for beans.The FrappuccinosDiscussionIn a group of two or four students, discuss the questions below. During your discussion, you are encouraged to draw on information from the program to support your points. At the end of the discussion, a spokesperson for the group should summarize and present

16、 the groups discussion. The FrappuccinosTopics for DiscussionHow successful is Starbucks? Cite facts and figures from your notes to illustrate your point.Schultz and Starbucks have seen much criticism from various sources. Suppose you were Schultz, what would you say in defense of yourself and your coffee empire? What do you think of Schultzs social agenda?The FrappuccinosTopics for DiscussionDo you think Schultzs new expansion to the entertainment business will be another huge success? The influence of Starbucks can be felt ev