分析云价值解读与场景实践白皮书

1、Value Interpretation and Scenario Practice of Analytics CloudSPSensors ResearctitGoogle AnalyticsAdobe Analytics54545555435EE Microsoft Power BI gfsjOz. fixos: 3aat4afixa6a700654600500400300232200100020202025 Marketsandmarkets: HYPERLINK /Market-Reports/cloud-based-business- /Market-Reports/cloud-ba

2、sed-business- analytics-market-959.htmI?gcIid=EAIaIQobChMIq-OA3ubA8QIVxrWWCh34TwTPEAAYASAAEgLg-vD BwE- 04 -Vdo we IZDW Bbouc the silo and the scope of thadigital economy?Global digital economyestimates range from:Nanow deflnltlonof GDPUS: digital enomy in 2017 has been esmated to account for:Narrow

3、dflrdtIonof GDPChina: digital enomy in 2017 has been esti- mated to account for:Marrow definltfonBroad daflnitlon15.5%of GDPBzoad daflnfon21.6%of GDPBrd deflnfdon30%of GDP(3) is:70: ztztttEMtr6fafiEJt6TA7ez .:,T 23 . 6TO 19 aRIIxka!a, :Y6eM8:aTa. efl&*tx, 91t 9tg*f, &w77eg3eJgJ5ta:Ve,U LZ kP Gartner

4、, HYPERLINK /smarterwithgartner/why-data-and-analytics-are-key-to-digitaI- /smarterwithgartner/why-data-and-analytics-are-key-to-digitaI- transformation/Forrester, /press-newsroom/insights-driven-businesses-will-take-1-2-trillion-a- year-by-2020/6 n , HYPERLINK /business-functions/marketing-and-sale

5、s/our-insights/five-facts-how- /business-functions/marketing-and-sales/our-insights/five-facts-how- customer-analytics-boosts-corporate-performance- 06 -rze9TPtf, HKaT*ktlfiH1ke:t9a! !att*:has45000400003500030000250002000015000100005000- 43 - 12292447252266 B1tAIt.3lG5.?95.4881492,1733998623*2341092

6、E6B301222914126 10645”9057654136163.42h2557B2613469963533872535270152.6182404282126619455604727211688banner2244585993740371263015S60121,77B2109907102906969149826360251I.d%t5302a96768576429u8661822913.7b152953B757269J94683112607392.9D149L808724572457329012493282.91tPuSfJ6261162835296426d655926603,06k

7、5*45013168286473d053-448080,924 7d693Z093106915153090.3tc(i104227 7423911 1262719901357851.762452841 42348Gil09663562.14t2308231 511 17G3046411879* 07763395385 9Sh 520398069220228t3tot50 614b3311656050232I.70I10346070?fl2720279?9T72419329091063912777152423393823320G0762293396832572)2356K794553723392

8、9050360205234821686433928175115253.16932093963937102 e.gn110974848188081314 0.36*et8+1 BftJ?ra. aaa%4+tm,+P+aarYats&eY 01 aAA.ase eY,e :9t5!J1kYnGem, JYtt1Rzt:ABE.na%I6MA=-.6tY1L I Gartner, HYPERLINK /smarterwithgartner/gartner-top-10-trends-in-data-and-anaIytics- /smarterwithgartner/gartner-top-10-

9、trends-in-data-and-anaIytics- for-2020/- 66 - Google Analytics Oracle Analytics Cloud SAP Analytics Cloud Adobe Analytics Gartner AnalyticsForrester Customer Analytics TechnologiesAnalytics helps you understand how people use your sites and apps, so you can take action to improve their experience.Or

10、acle Analytics Cloud is a scalable and secure public cloud service that provides a full set of capabilities to explore and perform collaborative analytics for you, your workgroup, and your enterprise.The SAP Analytics Cloud solution combines BI, augmented and predictive analytics, and planning capab

11、ilities into one cloud environment. As the analytics layer of SAP s Business Technology Platform, it supports advanced analytics enterprise-wide.Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights.Analytics has emerg

12、ed as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content

13、 area (for example, sales, service, supply chain). In particular, BI vendors use the “analytics moniker to differentiate their products from the competition. Increasingly, “analytics is used to describe statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen. Whatever the use cases, “analytics has moved deeper into the business vernacular. Analytics has garnereda burgeoning interest from business and IT professionals lookin