西番莲种植项目商业计划书ppt课件

1、江城绿色版纳生态食品Jiangcheng Green Banna Ecological Food Co., Ltd.总经理 王佳Ms. Wang Jia, General Manager.西番莲种植和深加工Plantation & Fine Processing of Passion-fruit.公司简介 Brief Introduction 江城绿色版纳生态食品, 专业从事西番莲有机种植、消费、加工及销售的高科技企业，1999年成立，注册资金250万元。绿色版纳的产品于2002年12月获得欧盟有机食品认证。Jiangcheng Green Banna Ecological Food Co.,

2、 Ltd.Registered in 1999 with capital of 2.5 million Yuan RMBSpecialized in organic plantation, processing and selling of passion-fruitProducts awarded the Certificate of Conformity of European Union Country Organic products by ECOCERTSA.西番莲Passion-Fruit.产品和技术Product & Technology 公司目前的产品是有机西番莲的原浆、西番莲

3、果粉和西番莲提取物Organic raw fruit juice, powder and refined products 西番莲提取技术属于公司一切,正在恳求专利 Pending patent for technology of passion-fruit distillation 主要客户为饮料和保健品行业Main customers: beverage & healthy food industry.西番莲终端产品Passion Juice有机西番莲原浆Organic raw fruit juice.运营方式Business Model采取“公司+基地+农户的开展方式 “Green Ba

4、nna + plantation base + farmers 寻求协作同伴，由协作同伴进展终端产品品牌销售和扩展市场占有率Looking for JV partners who will be able to market the end-user product and expand the market share .开展的目的与战略Goal & Strategy 公司方案从2004年开场，三年内使基地种植面积扩展到1万亩；在五年内，基地扩展到3万亩；五年后将绿色版纳建成全国最大的西番莲原料消费基地，加工消费浓缩汁。To expand plantation base up to 100

5、ha. in 3 years To expand to 300 ha.To be the largest plantation base of passion-fruit in China To focus on enriched passion-fruit juice production.公司管理团队Management Team 公司董事，潘军,1994年亚洲理工学院获硕士学位,曾任红牛集团副总裁。Mr. Pan Jun, member of the board of Green Banna, graduated from Asia Institute of Technology ( A

6、IT,Thailand ) in 1994, and used to be vice-president of Red Bull Group总经理，王佳Ms. Wang Jia, General Manager of Green Banna 技术中心经理，李莉，工程师Ms. Li Li, Engineer and Manager of the Technical Center .市场分析Market Analysis国际市场对西番莲的需求量很大 The demand for passion-fruit is great due to its excellent quality 近年来果汁饮料的

7、消费和销售大幅增长，2003年增长率为30%，估计2004年会增长50%。 The fruit juice and fruit-based beverage production and sales increased 30% in 2003 and 50% increase is expected in 2004.竞争优势Competitive Advantage稳定和独有的原料供应基地 Stable sources of raw material出汁率高 High yield of juice .环境和社会效益Environmental and Social Benefit承当云南最大扶贫

8、工程One of the key provincial poverty alleviation projects不运用化肥和农药，有机纯天然产品No usage of chemical fertilizers or any other agricultural chemicals during plantation.种植基地投资表Plantation Base Investment Details年份Year内容Item投资Investment(RMB)备注Observation2005种苗Sapling360,000新增种植面积3000亩 Increase plant area 3000 m

9、u围栏Twig fence800,000新增种植面积3000亩 Increase plant area 3000 mu农家肥Manure380,000新增种植面积3000亩 Increase plant area 3000 mu人工费Manpower790,000合计Total2,240,00020062007700,000农民自主安排Farmers plan合计Total2,940,000.财务预测Financial Analysis (in US$/ton)品 名Product成 本Cost制造成本Cost ofproduction销售费用Cost of sales销售价格Salespri

10、ce利润率Profit rate浓缩西番莲汁Enriched Passion-fruit juice1900 1600 300 280031% 浓缩菠萝汁EnrichedPine-apple juice890 640 250 100010% .目前面临的主要问题Main Challenge 种植面积和加工规模小 Small plantation area and production scale 短少菠萝种植 No pineapple plantations 缺乏专业人才,需求重新进展团队建立的培训 Staffing and training.风险分析与对策Risks Analysis & Measures 风险 Risks 主要是气