20200407印象铂郡营销费用铺排-4729万(1)(1)

1、 印象铂郡 项目营销费用说明,一、项目货值及已批营销费用使用情况（单位：万元）,项目住宅货值,费用大类,媒体类型,节点,前期筹备+品牌馆+品牌起势（已完成投放）,品牌起势（已完成投放）,产品发布,营销中心开放+强力蓄客期,强力蓄客期,首开+热销,加推,热销、蓄客,加推,热销、蓄客,热销、蓄客,加推,热销、蓄客,加推,项目总营销费用管控部门,费用种类,2019年12月,2020年1月,2020年2月,2020年3月,2020年4月,2020年5月,2020年6月,2020年7月,2020年8月,2020年9月,2020年10月,2020年11月,2020年12月,2021年1月,2021年2月,

2、2021年3月,2021年4月,2021年5月,合计,预算说明,营销基础费用,供应商,微信公司,1.63 ,0.30 ,2.00 ,2.00 ,2.00 ,2.00 ,2.00 ,11.93 ,广告公司费用,6.00 ,5.70 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,6.00 ,107.70 ,小计：,7.63 ,5.70 ,6.30 ,6.00 ,6.00 ,8.00 ,6.00 ,8.00 ,6.00 ,6.00 ,8.00 ,6.00 ,6.00

3、 ,6.00 ,6.00 ,8.00 ,6.00 ,8.00 ,119.63 ,城市展厅费用,线下媒体,华丽道闸、三面翻等,2.18 ,0.29 ,0.29 ,0.03 ,0.03 ,0.29 ,3.11 ,商圈战略合作（百合）,5.00 ,5.00 ,6.39 ,6.39 ,6.39 ,6.39 ,5.00 ,5.00 ,5.00 ,5.00 ,5.00 ,5.00 ,65.55 ,动车站（百合）,0.70 ,6.20 ,亿都赠送户外换画费用,1.21 ,0.30 ,0.30 ,1.81 ,大润发灯箱,0.10 ,0.10 ,0.10 ,0.10 ,0.10 ,0.50 ,电梯框架,0.02

4、 ,0.00 ,0.02 ,0.02 ,0.07 ,精博展架,0.03 ,0.03 ,0.03 ,0.09 ,自持广告位,0.80 ,0.25 ,森龙赠送户外换画费用,2.68 ,2.84 ,2.84 ,8.36 ,短信,2.40 ,传奇广告,7.78 ,的士走字,3.70 ,线上媒体,蓝房网等贴片、软文、电视、直播,2.34 ,0.82 ,2.00 ,0.00 ,10.01 ,2.00 ,2.00 ,2.00 ,2.00 ,23.17 ,小计：,13.44 ,6.24 ,8.83 ,11.16 ,40.00 ,8.83 ,5.00 ,7.00 ,5.00 ,5.00 ,5.00 ,5.00

5、,2.00 ,0.00 ,0.00 ,2.00 ,0.00 ,0.00 ,102.67 ,二级展点费用（万宝、万达广场）,线下媒体,0.00 ,小计：,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,升级发布会费用（19年2月份）,线下媒体,传奇广告,35.00 ,10.50 ,3.50 ,49.00 ,社区灯箱,0.00 ,永定16块合同,5.29 ,5.29 ,5.29 ,15.87 ,线上媒体,三维片合同,10

6、.00 ,10.00 ,媒体公关费用,2.00 ,2.00 ,小计：,0.00 ,0.00 ,12.00 ,0.00 ,0.00 ,35.00 ,0.00 ,5.29 ,10.50 ,0.00 ,5.29 ,3.50 ,0.00 ,5.29 ,0.00 ,0.00 ,0.00 ,0.00 ,76.87 ,营销中心费用,线下媒体,商圈战略合作,0.00 ,线下媒体,0.00 ,线上媒体,媒体公关费用,2.00 ,2.00 ,小计：,0.00 ,0.00 ,0.00 ,2.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,2.00 ,营销费用预算总计,21.07 ,11.94 ,27.13 ,19.16 ,46.0