商务英语企业文化(中英)

1、1.CorporateCulture企业文化（企业个性，形成于企业生产经营实践之中，为全体员工所认同并且遵守的、带有本组织特点的使命总之精神价值观和经营理念，以及这些理念在生产经营实践、管理制度、员工行为方式和企业对外形象的体现的总和。为企业灵魂，推动其发展动力。有有形与无形之分。）Thepersonalityofanorganization（warm,aggressive,friendly,open,innovative,conservative,andsoon.）Guideshowemployeesthink,actandfeelisabroadtermusedtodefinetheuni

2、quepersonalityorcharacterofaparticularcompanyororganization,andincludessuchelementsascorevalues（核心价值观）andbeliefs,corporateethics,andrulesofbehavior.FunctionsofCorporateCulture企业文化的主要功能Threekeyfunctionsare:Provideasenseofidentityformembers.导向功能:对每个员工价值取向及行为取向的导向功能Generatecommitmenttotheorganizationsm

3、ission.凝聚功能：一种价值观被员工所认同后产生巨大的向心力和凝聚力。Clarifyandreinforcestandardsofbehavior.约束功能：软约束。产生于企业文化的氛围、群体行为准则和道德规范。CultureastheOrganizationsPersonality作为企业个性的文化1)RiskTakingPersonalities喜欢冒险个性：Organizationsencourageemployeestotakerisks.(VirginGroup)AttentiontoDetailPersonalities注重细节个性：Organizationsfocusatte

4、ntiononthedetailsoftheorganizationwheretheyhavemadequalitytheirdrivingthemes.OutcomeOrientedPersonalities注重结果的个性：Organizationsfocusonresultsincertainaspectsoftheirbusiness.(Customerservices)PeopleOrientationPersonalities以人为本的个性：Organizationstreatemployeesas“family”.TeamOrientationPersonalities注重团队的个

5、性：Organizationsshapetheirculturesaroundtheteamconcept.AggressivePersonalities积极进取的个性：Organizationsvalueaggressivenessasamajorpartofthewaythatbusinessisdone.NonstablePersonalities不求稳的个性：CompaniesemphasizegrowthcouldbeidentifiedashavingnonstablePersonalities.4DifferentCorporateCultures不同的企业文化：企业文化的本质是

6、企业员工共同尊重的核心价值标准。不同企业有不同核心价值标准。Attherootofanyorganizationscultureisasetofcorecharacteristicsthatillustratetheessentialwaysinwhichtheculturesoforganizationsdifferfromoneother.Sensitivitytotheneedsofcustomersandemployees.重视顾客和员工需要的价值观Interestinhavingemployeesgeneratesnewideas.致力于激发员工创造性思维的价值标准Valueplac

7、edintakingrisks.重视冒险精神的价值标准OpennessofavailablecommunicationoptionsFriendlinessandcongenialityofemployeestowardsoneanother.Valueplacedonpeopleintheorganization.CreationofCorporateCulture企业文化的创建1)CompanyFounders企业创造者Thefoundersplayakeyroleinhiringinitialstaff,theirattributesandvaluesarereadilytransmit

8、tedtonewemployees.2)ExperiencewiththeGeneralBusinessandIndustryEnvironment企业外部环境与体验Organizationalcultureoftendevelopsoutofanorganizationsexperiencewiththegeneralbusinessandindustryexternalenvironment.3)Contactwithothers企业内部群体与个人间的联系Theshapingoftheorganizationbasedonhowitdevelopsoutofcontractbetweeng

9、roupsandindividualswithinanorganization.InfluenceofCorporateCultureonClimateandManagementPractice企业文化对企业氛围以及企业管理行为的影响。企业文化是企业经营的核心，在企业管理中是旗帜，是航标，指引着企业正确的发展方向。Organizationalculturerefersmorespecificallytothevalues,beliefs,andcustomsornormsofanorganization.Itcanbesummarizedasthefirmsorganizationalphilosophy.Organiza