【运营规划】年度运营目标规划表

1、,年度运营目标计划表,人员配置,序号,月份,1月,2月,3月,4月,5月,6月,7月,8月,9月,10月,11月,12月,共计,店长,李丹,11月日常,11.11,12月日常,12.12,1 ,销售额,645000 ,500000 ,550000 ,750000 ,800000 ,850000 ,1000000 ,1200000 ,1400000 ,1500000 ,1700000 ,1605000 ,1700000 ,800000 ,15000000 ,主管,全年占比,4.30%,3.33%,3.67%,5.00%,5.33%,5.67%,6.67%,8.00%,9.33%,10.00%,1

2、1.33%,10.70%,11.33%,5.33%,100%,运营目标,流量(UV),217172 ,168350 ,185185 ,252525 ,269360 ,286195 ,336700 ,404040 ,471380 ,505051 ,572391 ,540404 ,572391 ,269360 ,运营,小江,转化率,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,1.50%,客服-售前,小欣,客单价,198,198,198,198,198,198,198,198,198,19

3、8,198,198,198,198,客服-售后,小钱,公式:,销售额=流量(访客数)*转化率（全店成交转化率）*客单价,设计师,老张/啊彪,2,预计广告投入（8%）,51600,40000,44000,60000,64000,68000,80000,96000,112000,120000,136000,128400,136000,64000,1200000,货品,李丹,直通车（80%）,41280,32000,35200,48000,51200,54400,64000,76800,89600,96000,108800,102720,108800,51200,960000,钻展（20%）,103

4、20,8000,8800,12000,12800,13600,16000,19200,22400,24000,27200,25680,27200,12800,240000,每日费用,1664.516129,1428.571429,1419.354839,2000,2064.516129,2266.666667,2580.645161,3096.774194,3733.333333,3870.967742,4689.655172,128400,4533.333333,64000,-,3,运营阶段,第一阶段过渡期,11.30%,第二阶段快速积累期,16.00%,第三阶段优化期,14.67%,第四阶

5、段爆发期,58.03%,发货,其他,合计,0,0,0, ,月份,预计销售额目标,销售额占比,201401,1059744.487,5.30%,201402,500659.0475,2.50%,201403,1104872.602,5.52%,201404,1262397.139,6.31%,201405,1297997.444,6.49%,201406,1620292.935,8.10%,201407,2415428.333,12.08%,201408,1914881.027,9.57%,201409,2386327.305,11.93%,201410,1541640.986,7.71%,活动,预计销售额目标,201411,2806527.604,14.03%,111