拼多多监测数据全面解析：电商新贵裂变先锋

1、CONTENTS01iAPP (Aurora Mobile, NASDAQ: JG) 2020.0602665.1%62.2%65.4%55.7%64.3%59.0%55.7%61.5% 50.3% 45.6% 44.5% 46.1% 41.2% 37.3%45.9%201906201908201910201912202002202004202006=/iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06 21.7 17.0 1 DAUMAU 31.9 DAUDAU/ 31.95 44.84 43.86 20190620190820191020191

2、2202002202004202006iAPP (Aurora Mobile, NASDAQ: JG) 2017.01-2020.06DAUMAUbase5004502 38 354400 143% 145%85 3 140% 354 386 434 406160%140%120%350300% 329 296 308 299 338 310100%250 620015010080% 3760%40%0% 115% 9020%5000%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06DAUDAU()iOSDAU()2.5AndroidiOS16.

3、0%14.0%2 1.41 0.981.221.7812.0%1.510.0%8.0%16.0%4.0%0.52.0%00.0%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06MAU()iOSMAU()6AndroidiOS16.0%4.843.144.234.42514.0%12.0%410.0%38.0%26.0%4.0%12.0%00.0%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06Q2 83% 90%85%80%75%70%65%60%45%35%25% 49% 55%15%)/=NAP

4、PiAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.0603-()-()9 7.8 7.47.4 6.9 6.3 6.3 5.9 5.6 5.15.35.35.4 4.6 4.8 4.8 4.94.64.84.84.84.7 4.7 4.74.74.7 8.3 876543210iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06()()45%4040% 34.8 34.5 3535%30% 24.4%25% 26.6 32.1 22.724.9 37.0% 32.8%30 30.725 22.1% 2020

5、%15% 13.1 151010%5%50%0iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06()()1-45-15()1654.5 45.4% 51.8% 48.6% 50%43.53 31.6% 44.7% 27.3% 27.4% 40%30%2.521.5 23.0% 21.4% 24.0% 2.35 20% 1.33 11.16110%0.500%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.0640%35% 33.9% 27.3% 15.0%30%25%20%15%10%5%0%iAPP (

6、Aurora Mobile, NASDAQ: JG) 2019.06-2020.0604 53.0% 52.0% 51.0% 51.0% 51.0% 50.0% 49.0% 49.0% 48.0% 47.0% 47.0% 47.0%2 54.0%201906201908201910201912202002202004202006iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.069.90%80%10539.70%60%40%20%0%10110298955

7、0.40%100%110TGI1051009590100%80%60%40%20%110TGI10399989999991001009810599100950%90iAPP (Aurora Mobile, NASDAQ: JG) 2020.0658 99.1% 62.8%搜狗输 87.0% 62.0%百度微信入法支付宝手机淘宝 81.0% 59.8%腾讯视频QQ 76.8% 59.0% QQ浏览器抖音短视频 75.0% 57.5%高德地图TGIiAPP (Aurora Mobile, NASDAQ: JG) 2020.06100%50%0%140TGI89%135130120110100908

8、0100%50%0%TGI 1191201101009080100%50%0%120TGI108111115109109106991009875110100908070iAPP (Aurora Mobile, NASDAQ: JG) 2020.06/TGI =30% 239.060%30.74%nova5 Pro4.95%28.08%OPPOR1510.03%23.99%vivoX218.86%9.89%89.69%7.30%34.87%26.12%17.59%8.98%12.44%9.08.07.06.010.0iAPP (Aurora Mobile, NASDAQ: JG) 2020.06

9、059.2%9.2%9.4%6.0%7.2%7.5%20190620190920191220200220200320200613.7%13.4%13.8%16.8%16.0%15.2%20.2%19.5%19.8%25.2%23.0%21.5%22.5%22.1%22.3%23.9%22.7%25.7%17.5%17.9%17.6%15.7%16.8%14.0%16.9%17.9%17.1%12.3%14.2%16.3%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06Top 10iAPP (Aurora Mobile, NASDAQ: JG) 2

10、019.06-2020.06 1.82% 1.29% 1.24%1.11% 2.24%iAPP (Aurora Mobile, NASDAQ: JG) 2020.06 20206DAU20200630TGI,7.3%,69.8%,22.9%iAPP (Aurora Mobile, NASDAQ: JG) 2020.06()()2970%低消费,9.10%,70.10%,20.80%()()iAPP (Aurora Mobile, NASDAQ: JG) 2020.06低消费,13.50%,59.40%,27.10%()()iAPP (Aurora Mobile, NASDAQ: JG) 202

11、0.06iAPP (Aurora Mobile, NASDAQ: JG) 2020.06TGI2201901602.3%130100%80%60%40%20%KTV0%100%80%60%40%20%0%TGI105100959030%110iAPP (Aurora Mobile, NASDAQ: JG) 2020.06066.05%14.05%7.51%15.22%15.82%7.39%16.74%16.26%15.73%21.33%21.51%21.87%16.47%16.76%16.96%22.73%22.75%24.87%iAPP (Aurora Mobile, NASDAQ: JG)

12、 2020.0670%60%50%40%30%20%10%0%100%80%66%-1.3%0.0%0.3%1.4%0.3%-0.6%DAU1.2%0.8%-0.4%-0.2%-0.5%-0.9%60%40%20%0%iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-2020.06=DAU /iAPP (Aurora Mobile, NASDAQ: JG) 2019.06.30,2020.06.30 DAUiAPP (Aurora Mobile, NASDAQ: JG) 2020.06/AAPPBAPP=(AB/AUB)*100%/AAPPBAPPA=(A/AUB)*100%/100%10.00%/9.00%8.00%7.00%88.05%6.00%86.33%5.00%4.00% 2.87%3.00%2.00%1.00%0.00%7.02%95%90%85%80%75%70%(/iAPP (Aurora Mobile, NASDAQ: JG) 2019.06-20