appendix(马来西亚网络游戏市场调研报告5)

1、APPENDICESAppendix 1. Description of four factorsDescriptive StatisticsNMinimumMaximumMeanStd. DeviationDiversification of game content181354.38.571Entertainment of game content181354.34.598The performance of game content181254.23.595The acculturation of game content181254.14.721Gameplay of game con

2、tent181254.12.638The creative ability of game content181254.18.616GC1812.334.834.2299.43708Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe goal of MOBA game set181354.32.689The challenging of MOBA game181154.12.709The operation of MOBA game181254.03.636The feedback of

3、 MOBA game181354.13.597The teamwork of MOBA game181254.10.719The communicating function of MOBA game181254.13.700The trading function of MOBA game181254.04.682GI1812.574.864.1240.46373Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe safety of personal information and c

4、haracter in MOBA game181354.40.613The trading safety of MOBA game181254.20.662The punishment rules of MOBA game181254.00.683The FAQ of MOBA game181253.73.735GS1812.404.804.0619.57863Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe ability of learning knowledge181253.75

5、.724The ability of problem-solving181253.83.690The ability of communication181254.04.733The profit of the MOBA game181254.32.794The reputation of MOBA game181254.38.783GA1812.255.004.0843.53178Valid N (listwise)181Appendix 2. Description of Demographic and behavior characteristicsgenderFrequencyPerc

6、entValid PercentCumulative PercentValidmale14982.382.382.3female3217.717.7100.0Total181100.0100.0agecatFrequencyPercentValid PercentCumulative PercentValid13-183016.616.616.619-258345.945.962.426-306535.935.998.330 and above31.71.7100.0Total181100.0100.0marital stateFrequencyPercentValid PercentCumu

7、lative PercentValidmarried3720.420.420.4single14479.679.6100.0Total181100.0100.0education levelFrequencyPercentValid PercentCumulative PercentValidsecondary or lower2714.914.914.9diploma6636.536.551.4degree7742.542.593.9postgraduate education105.55.599.4PHD1.6.6100.0Total181100.0100.0occupationFrequ

8、encyPercentValid PercentCumulative PercentValidstudent10960.260.260.2office worker5228.728.789.0freelance105.55.594.5other105.55.5100.0Total181100.0100.0race of respondentsFrequencyPercentValid PercentCumulative PercentValidMalay7642.042.042.0Malay Chinese9954.754.796.7Malay Indian42.22.298.9other21

9、.11.1100.0Total181100.0100.0disposablepocketmoenyFrequencyPercentValid PercentCumulative PercentValidincome group7239.839.839.8lower than 200 rm10155.855.895.6200-500 rm84.44.4100.0Total181100.0100.0disposableincomeFrequencyPercentValid PercentCumulative PercentValidno income group10960.260.260.2low

10、er than 3000 rm2312.712.772.93000-5000 rm4625.425.498.35000-8000 rm31.71.7100.0Total181100.0100.0leveldisposableFrequencyPercentValid PercentCumulative PercentValidno income group10960.260.260.2income group7239.839.8100.0Total181100.0100.0motivation for playingFrequencyPercentValid PercentCumulative

11、 PercentValidenjoy free time12971.371.371.3relieve stress179.49.480.7make new friend3318.218.298.9get a sense of achievement1.6.699.4other1.6.6100.0Total181100.0100.0the time spending of respondents in each weekFrequencyPercentValid PercentCumulative PercentValid15-20 hours20-25 hours4726.026.027.62

12、5-30 hours7642.042.069.630 hours or above5530.430.4100.0Total181100.0100.0the frequency of respondents play MOBA gamesFrequencyPercentValid PercentCumulative PercentValideach day7340.340.340.3every tow days6133.733.774.0every three days4424.324.398.3every four days31.71.7100.0Total181100.0100.0the c

13、onsumption level of respondentsFrequencyPercentValid PercentCumulative PercentValidunder 200rm13876.276.276.2200-500rm3619.919.996.1500-1000rm73.93.9100.0Total181100.0100.0where the respondents often playFrequencyPercentValid PercentCumulative PercentValidhome12468.568.568.5internet cafe5329.329.397

14、.8office42.22.2100.0Total181100.0100.0the reason for respondents continue play MOBA gameFrequencyPercentValid PercentCumulative PercentValidthe balance of game10457.557.557.5the operation in playing63.33.360.8update speed of game31.71.762.4achievement in game42.22.264.6friend in game2916.016.080.7pe

15、rformance of game158.38.389.0free to play31.71.790.6high quality services168.88.899.4other1.6.6100.0Total181100.0100.0Appendix 3. Factor analysisKMO and Bartletts TestKaiser-Meyer-Olkin Measure of Sampling Adequacy.908Bartletts Test of SphericityApprox. Chi-Square1779.385df231Sig.000CommunalitiesIni

16、tialExtractionDiversification of game content1.000.494Entertainment of game content1.000.423The performance of game content1.000.480The acculturation of game content1.000.553Gameplay of game content1.000.490The creative ability of game content1.000.574The goal of MOBA game set1.000.530The challengin

17、g of MOBA game1.000.459The operation of MOBA game1.000.434The feedback of MOBA game1.000.418The teamwork of MOBA game1.000.532The communicating function of MOBA game1.000.536The trading function of MOBA game1.000.515The safety of personal information and character in MOBA game1.000.628The trading sa

18、fety of MOBA game1.000.655The punishment rules of MOBA game1.000.576The FAQ of MOBA game1.000.454The ability of learning knowledge1.000.639The ability of problem-solving1.000.634The ability of communication1.000.647The profit of the MOBA game1.000.822The reputation of MOBA game1.000.764Extraction Me

19、thod: Principal Component Analysis.Total Variance ExplainedComponentInitial EigenvaluesExtraction Sums of Squared LoadingsRotation Sums of Squared LoadingsTotal% of VarianceCumulative %Total% of VarianceCumulative %Total% of VarianceCumulative %18.65239.32939.3298.65239.32939.3293.52516.02216.02221.

20、3706.22645.5561.3706.22645.5563.34715.21431.23731.2285.58351.1391.2285.58351.1393.25714.80546.04241.0064.57455.7131.0064.57455.7132.1289.67155.7135.9754.43260.1456.9454.29564.4407.8553.88868.3288.7473.39571.7239.6813.09474.81710.6723.05677.87311.6092.76980.64212.5762.61883.26113.5542.51685.77714.490

21、2.22588.00215.4552.07090.07216.4341.97392.04517.4161.89193.93618.3741.69895.63419.3051.38897.02120.2861.30298.32421.2341.06399.38622.135.614100.000Extraction Method: Principal Component Analysis.Component MatrixaComponent1234The reputation of MOBA game.731The punishment rules of MOBA game.712The saf

22、ety of personal information and character in MOBA game.708The profit of the MOBA game.697-.445The ability of communication.674The goal of MOBA game set.659The trading safety of MOBA game.643The ability of problem-solving.639The acculturation of game content.638Gameplay of game content.631The communi

23、cating function of MOBA game.628The teamwork of MOBA game.625The FAQ of MOBA game.625The challenging of MOBA game.608The trading function of MOBA game.592Entertainment of game content.591Diversification of game content.589The creative ability of game content.577The ability of learning knowledge.574T

24、he operation of MOBA game.567The performance of game content.542The feedback of MOBA game.485Extraction Method: Principal Component Analysis.a. 4 components extracted.Rotated Component MatrixaComponent1234The communicating function of MOBA game.665The trading function of MOBA game.652The goal of MOB

25、A game set.609The challenging of MOBA game.566The operation of MOBA game.538The teamwork of MOBA game.510.459The FAQ of MOBA game.449The creative ability of game content.707The performance of game content.637Diversification of game content.602The acculturation of game content.591Gameplay of game con

26、tent.548Entertainment of game content.516The safety of personal information and character in MOBA game.444.485.435The profit of the MOBA game.845The reputation of MOBA game.768The ability of communication.717The trading safety of MOBA game.472.505The punishment rules of MOBA game.440.413.460The abil

27、ity of learning knowledge.698The ability of problem-solving.669The feedback of MOBA game.400Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 9 iterations.Component Transformation MatrixComponent12341.567.536.515.3542.399-.22

28、1-.637.6223.001.757-.571-.3174-.720.301.052.623Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Score Coefficient MatrixComponent1234Diversification of game content.053.267-.126-.113Entertainment of game content-.039.208-.093.076The perfo

29、rmance of game content-.045.315-.063-.136The acculturation of game content-.225.256.054.104Gameplay of game content-.161.221.029.087The creative ability of game content-.192.374-.096.071The goal of MOBA game set.266-.125.026-.060The challenging of MOBA game.235-.026-.104.014The operation of MOBA gam

30、e.220-.029-.134.072The feedback of MOBA game.027.156-.223.204The teamwork of MOBA game.155-.043-.123.199The communicating function of MOBA game.332-.090-.050-.118The trading function of MOBA game.323-.138-.076-.004The safety of personal information and character in MOBA game.116.114.084-.249The trad

31、ing safety of MOBA game.185.027.158-.357The punishment rules of MOBA game.104.057.106-.175The FAQ of MOBA game.122-.127.071.099The ability of learning knowledge-.049-.144.032.437The ability of problem-solving-.122-.004.000.410The ability of communication-.118-.029.323-.017The profit of the MOBA game

32、-.137-.141.419.051The reputation of MOBA game-.112-.115.349.085Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.Appendix 4. ReliabilityGame content Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN o

33、f Items.790.7916Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCronbachs Alpha if Item DeletedDiversification of game content21.005.189.521.312.764Entertainment of game content21.045.154.500.265.768The performa

34、nce of game content95.281.769Gameplay of game content21.264.849.574.351.751The acculturation of game content21.244.541.589.374.748The creative ability of game content21.204.919.575.337.751Scale StatisticsMeanVarianceStd. DeviationN of Items25.386.8712.6216Game interactive Reliability StatisticsCronb

35、achs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.811.8107Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCronbachs Alpha if Item DeletedThe goal of MOBA game set24.557.838.574.388.781The challengi

36、ng of MOBA game24.757.877.539.302.788The operation of MOBA game24.848.146.544.305.787The feedback of MOBA game24.748.593.451.280.802The teamwork of MOBA game24.767.715.575.353.781The communicating function of MOBA game24.747.782.578.412.781The trading function of MOBA game24.827.891.567.333.783Scale

37、 StatisticsMeanVarianceStd. DeviationN of Items28.8710.5273.2447Game safety Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.797.8024Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple

38、 CorrelationCronbachs Alpha if Item DeletedThe safety of personal information and character in MOBA game11.932.840.634.449.737The trading safety of MOBA game12.142.686.645.475.728The punishment rules of MOBA game12.342.558.686.473.706The FAQ of MOBA game12.602.785.489.264.811Scale StatisticsMeanVari

39、anceStd. DeviationN of Items16.344.5252.1274Game achievement Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.835.8335Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCro

40、nbachs Alpha if Item DeletedThe ability of learning knowledge16.566.081.495.397.838The ability of problem-solving16.485.973.570.455.819The ability of communication16.275.621.636.505.801The profit of the MOBA game15.995.089.740.749.770The reputation of MOBA game15.935.129.741.711.770Scale StatisticsM

41、eanVarianceStd. DeviationN of Items20.318.3702.8935Appendix pare meansGroup StatisticsgenderNMeanStd. DeviationStd. Error MeanGCmale1494.2203.45232.03706female324.2750.36047.06372GImale1494.1236.47741.03911female324.1259.40060.07082GSmale1494.0054.59364.04863female324.3250.41814.07392GAmale1494.1225

42、.51384.04210female323.9063.58458.10334Independent Samples TestLevenes Test for Equality of Variancest-test for Equality of MeansFSig.tdfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the DifferenceLowerUpperGCEqual variances assumed2.863.092-.642179.522-.05473.08530-.2

43、2305.11359Equal variances not assumed-.74254.212.461-.05473.07371-.20250.09304GIEqual variances assumed2.750.099-.026179.980-.00231.09060-.18110.17647Equal variances not assumed-.02951.787.977-.00231.08090-.16466.16004GSEqual variances assumed7.254.008-2.893179.004-.31963.11050-.53768-.10158Equal va

44、riances not assumed-3.61261.244.001-.31963.08848-.49654-.14272GAEqual variances assumed1.922.1672.107179.037.21623.10264.01370.41876Equal variances not assumed1.93841.900.059.21623.11159-.00897.44144DescriptivesNMeanStd. DeviationStd. Error95% Confidence Interval for MeanMinimumMaximumLower BoundUpp

45、er BoundGC13-18304.4050.19937.036404.33064.47944.004.8319-25834.3935.31300.034364.32514.46182.674.8326-30654.0023.44353.055013.89244.11223.004.8330 and above32.8867.58705.338941.42834.34502.333.50Total1814.2299.43708.032494.16584.29412.334.83GI13-18304.5510.19413.035444.47854.62353.574.8619-25834.34

46、54.23270.025544.29464.39622.864.7126-30653.7072.32277.040033.62733.78723.294.7130 and above32.7600.21932.126622.21523.30482.573.00Total1814.1240.46373.034474.05604.19202.574.86GS13-18304.3067.40252.073494.15644.45703.204.6019-25834.3325.37518.041184.25064.41453.004.8026-30653.6677.55596.068963.52993

47、.80552.404.8030 and above32.6667.46188.266671.51933.81402.403.20Total1814.0619.57863.043013.97704.14672.404.80GA13-18304.3500.31211.056984.23354.46653.754.7519-25834.2982.41771.045854.20704.38942.505.0026-30653.7577.46555.057743.64233.87302.755.0030 and above32.5833.38188.220481.63473.53202.253.00To

48、tal1814.0843.53178.039534.00634.16232.255.00ANOVASum of SquaresdfMean SquareFSig.GCBetween Groups11.92133.97431.307.000Within Groups22.466177.127Total34.386180GIBetween Groups26.41138.804126.719.000Within Groups12.297177.069Total38.708180GSBetween Groups23.81737.93938.552.000Within Groups36.450177.2

49、06Total60.267180GABetween Groups19.60836.53636.966.000Within Groups31.295177.177Total50.903180Group Statisticsmarital stateNMeanStd. DeviationStd. Error MeanGCmarried373.8419.56020.09210single1444.3297.33539.02795GImarried373.5286.37883.06228single1444.2770.34535.02878GSmarried373.4216.59026.09704si

50、ngle1444.2264.44768.03731GAmarried373.6216.59693.09813single1444.2031.44345.03695Independent Samples TestLevenes Test for Equality of Variancest-test for Equality of MeansFSig.tdfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the DifferenceLowerUpperGCEqual variances a

51、ssumed10.834.001-6.766179.000-.48776.07209-.63002-.34551Equal variances not assumed-5.06842.845.000-.48776.09624-.68187-.29365GIEqual variances assumed.183.669-11.524179.000-.74837.06494-.87651-.62022Equal variances not assumed-10.90852.415.000-.74837.06861-.88601-.61072GSEqual variances assumed1.38

52、7.240-9.101179.000-.80477.08843-.97926-.63027Equal variances not assumed-7.74147.169.000-.80477.10396-1.01389-.59564GAEqual variances assumed3.752.054-6.596179.000-.58150.08816-.75546-.40754Equal variances not assumed-5.54546.697.000-.58150.10486-.79249-.37051DescriptivesNMeanStd. DeviationStd. Erro

53、r95% Confidence Interval for MeanMinimumMaximumLower BoundUpper BoundGCsecondary or lower274.4130.19305.037154.33664.48934.004.83diploma664.2750.39926.049154.17694.37313.504.83degree774.1730.45876.052284.06894.27712.674.83postgraduate education and above113.9091.68120.205393.45154.36672.334.67Total1

54、814.2299.43708.032494.16584.29412.334.83GIsecondary or lower274.5859.06103.011754.56184.61014.574.86diploma663.9961.45053.055463.88534.10682.714.57degree774.1156.46200.052654.01074.22042.574.71postgraduate education and above113.8173.36244.109283.57384.06083.004.29Total1814.1240.46373.034474.05604.1

55、9202.574.86GSsecondary or lower274.3333.35949.069184.19114.47553.404.60diploma664.0788.59627.073403.93224.22542.404.80degree774.0338.56420.064303.90574.16182.404.80postgraduate education and above113.4909.62842.189483.06873.91312.404.40Total1814.0619.57863.043013.97704.14672.404.80GAsecondary or low

56、er274.3148.30691.059074.19344.43623.754.75diploma664.3561.43204.053184.24994.46233.005.00degree773.8442.51465.058653.72733.96102.504.50postgraduate education and above113.5682.50114.151103.23153.90482.254.00Total1814.0843.53178.039534.00634.16232.255.00ANOVASum of SquaresdfMean SquareFSig.GCBetween

57、Groups2.4213.8074.468.005Within Groups31.966177.181Total34.386180GIBetween Groups7.88232.62715.086.000Within Groups30.826177.174Total38.708180GSBetween Groups5.65531.8856.110.001Within Groups54.612177.309Total60.267180GABetween Groups13.68034.56021.683.000Within Groups37.223177.210Total50.903180Desc

58、riptivesNMeanStd. DeviationStd. Error95% Confidence Interval for MeanMinimumMaximumLower BoundUpper BoundGCstudent1094.4004.24271.023254.35434.44643.504.83office worker523.9740.54182.075143.82324.12492.334.83freelance104.0160.57989.183383.60124.43082.834.83other103.9170.47350.149733.57834.25573.504.

59、67Total1814.2299.43708.032494.16584.29412.334.83GIstudent1094.4068.20518.019654.36784.44573.574.86office worker523.6806.41044.056923.56633.79482.714.57freelance103.7570.53637.169613.37334.14072.574.43other103.7150.33659.106443.47423.95583.294.43Total1814.1240.46373.034474.05604.19202.574.86GSstudent

60、1094.3211.38105.036504.24884.39343.204.80office worker523.7038.60778.084283.53463.87312.404.80freelance103.5800.78003.246673.02204.13802.404.60other103.5800.42635.134823.27503.88502.604.20Total1814.0619.57863.043013.97704.14672.404.80GAstudent1094.3142.36388.034854.24514.38333.005.00office worker523