《跨文化商务沟通I》课程教学大纲VIP

《跨文化商务沟通I》InterculturalCommunicationinInternationalBusinessI学年第一学期SemesterOne,2011—2012一、课程概况1、课程名称（中文）：《跨文化商务沟通I》2>课程名称（英文）：InterculturalCommunicationinInternationalBusinessI

3、预修课程:EnglishSpeakingWorld4、修读对象：中英合作国际商务英语专业本科二年级（英方Level2）

5、课程教材：AShortCoursetoInternationalBusinessCulture二、课程性质、地位和任务Thismoduleisdesignedtodevelopstudents*knowledgeandawarenessofthe

importanceofculturaldifferencesininternationalbusinesscommunication;Theteaching

inthismodulewillinvolveavarietyofactivities;particularlyminilecturesandstudent-led

seminars;casestudiesandsimulationsdesignedtoimmerselearnersinavarietyof

unfamiliarculturalscenariosandguidedreadingtasks.Studentswillcarryoutresearch

intoaspecificcultureinordertosetup'culturalevents'whichwillbeassessed.三、教学内容、教学目标和要求Aimstopreparestudentsfortheexperienceofstudyingandworkinginaculturedifferent

fromtheirown;todevelopinstudentsasenseofself-relianceandautonomousproblem-solving

appropriatetoparticipationinanotherculture;todevelopstudents5independenceinself-directedlearningandresearch;todevelopstudents*skillsofcriticalanalysisinrelatinginterculturaltheoriestotheir

ownexperience.LearningOutcomes:Oncompletionofthismodule,studentswill:havedevelopedawarenessofandsensitivitytowardsnormsandvaluesofcultures

otherthantheirown;•haverecognisedanddefinedkeyaspectsoftheirownculturalidentity,values&

beliefs;havedevelopedthecommunicationskillsneededtoexpressthatculturalidentityand

participateinanotherculture;havedevelopedstrategiesforself-relianceandindependenceinunpredictableICC

situations;befamiliarwithandabletodiscussorallyandinwriting,arangeoftheoriesanddata

sourcesrelevanttotheanalysisofinterculturalcommunication;•havedevelopedtheirawarenessandunderstandingofdifferencesinacademic

culturebetweenhighereducationinstitutionsinChinaandothercountries5specificallyUK;■befamiliarwiththekeyaspectsofaforeignculturewhichintereststhem;beconfidentabouttheirabilitytocopewithlivingandstudyingorworkinginanother

culture.SyllabusandContent:whatwemeanby'culture'•arangeofspecificandculturalidentity,thevaluesandculturaldifferencesinperceptionse.g.beliefsunderlyingculturalbehaviour;oftime,differentkindsof•cultureandinternationalcultures:national,regional,corporate,businessfemanagement;groupetc.;•cultureandeducatione.g.culturalimagesandculturaldifferencesbetweeneducationstereotypes;inUKandChina;•factorsinvolvedininterculturalexperienceandadjustment.四、教学模式Teachingapproach・attachimportancetoTeache^slectureandstudents5involvement；•AssociatepracticewithcaseanalysisAutonomouslearningisencouragedbyrequiringofstudentsfindinformationfromvarioussources--internet,libraryetc•Practiceandproject五、教学进度

WeekTopic11.IntroductiontothemoduleCultureandInternationalBusiness1(ThePyramidandtheIceberg)22.CultureandInternationalBusiness2.(CaseStudy2-HongKongDisney)33.Stereotypes&generalisationsResearchintoChineseauto&heterostereotypes44.ReflectingonChineseCulture55.Hofstede'sReseachintoCulturalDifferences1:The4originaldimensions66.Hofstede'sResearchintoCulturalDifferences2:Comparingcu11ures77.Hofstede'sResearch3DiscussessayThe5讣dimensionCritiqueofHofstede88.Kluckhohn&Strodtbeck:Time,privacy&natureCaseStudy99.E.HallHigh&LowContextHall&Hallmonochronic&polychormic,relationship&task-drivencultures1010.AdaptingtoDifferentCultures:1Submitessayoutline'Cultureshock'etc.1111.AdaptingtoDifferentCultures2:Triandis,Attributi