译林版高中英语选必二Unit1 Workbook-Building skills 教案（名校）

Unit1ThemassmediaBuildingskills♦内容分析：整个单元的八个板块分别涉及“大众传媒”的多个层面。Welcometotheunit板块通过一段介绍大众传媒发展历史和类型的视频，为本单元的学习提供基本的语境知识，激发学生对于传媒文化的探究欲望；Reading板块以两篇新闻报道为例，论证分析了导致新闻信息差异的原因，并对如何批判性地阅读新闻报道提醒胡建议，旨在培养学生的批判性思维能力和独立思考能力。♦教学目标：Bytheendofthissection,studentswillbeableto:getfamiliarwithnewsguideandtrytolearntodistinguishfakenewsfromgenuinenews;collectsomeexpressionstopresentyouropinions;writeanarticletoexpresstheiropiniononwhatgoodnewsis.♦教学重难点：Tohelpstudentsunderstandthelisteningmaterialsandfinishthelisteningtask;Toencouragestudentstoexpresstheiropinionsbravely;Toguidestudentstofinishtheircomposition.♦教学过程：Step1Lead-inQ:Whatdoestheunderlinedphrase“raiseredflags“inthesecondparagraphmean?Itmeans“warnyouthatsomethingmightbewrong”.Q:Whattipsaregivenonhowtoidentifyfakenews?Threetipsaregivenonhowtoidentifyfakenews.Tip1:Lookattheheadline,contentandwritingofanewsreport.Boldheadlines,shockingexaggerations,gossip,orerrorsinspellingorgrammarindicatethatthenewsreportmaybeuntrustworthy.Tip2:Checkthesourceofthenews.SearchontheInternetorvisitthepublisher'sofficialwebsitelodetermineifthereporterorpublishercanbetrusted.Tip3:Lookatwherethereportergetshisorherinformation.Alackofdata,suchaspersonaleyewitnessaccounts,interviews,videos,orotherpublishedarticles,indicatesthatthenewsmightbefalse.Step2SpeakingA2:Inpairs,role-playaninterviewbetweenastudentandamediaexpertonhowtoidentifyfakenewsandpreventitfromcirculating.Usetheexamplebelowtohelpyoupayattention

totheexpressioninbold.Switchrolesafteryoufinish.Usefulexpressions:可信赖的资讯来源值得信赖的很有可能快速在线搜索抑制冲动trustworthynewsoutlets可信赖的资讯来源值得信赖的很有可能快速在线搜索抑制冲动reliableit'shighlylikelythatdoaquickonlinesearchresisttheurgetoStep3ListeningandwritingBl:RonMcCartney,CEOofCandyCorporation,isbeinginterviewedaboutthesalesofthecompany'sChocoLocochocolatebar.Listentotheinterviewanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Circletheincorrectinformationinthefalsestatementsandcorrectitintheblanks.TheChocoLocochocolatebarwasfirstintroducedin2000.T/F2000-2005Inthefirstyear,salesoftheChocoLocobarwerehigherthanexpected.T/FhigherTowerAfterthepackagingwaschanged,thepercentageofpeoplebuyingtheChocoLocobarfellto12.5%.T/Ffbll一roseIn2015afamousactressstarredintheadvertisements.T/FCurrently,25%ofpeoplebuyingchocolatebarschoosetheChocoLocobar.T/F25%-»I9%AbrandnewadvertisingcampaignwillbelaunchednextweekT/FRonMcCartneyisgivingapresentationabouthowtobuildasuccessfuladcampaign.Listentothepresentationandcompletethenotesbelow.Howdoyoubuildasuccessfuladcampaign?YourtargetaudienceYouneedtoknowyouraudienceto(1)createlh>righlmessagefortherightpeople.Inordertoidentifyyourtargetaudience,youneedtoresearchandconsidermanyfactorssuchasage,gender,location,incomeand(2)lifestyle.YourmessageYourmessageworksbestwhenitappealsto(3)iheaudience'semotions.Youneedtofigureouttheanswerstoseveralquestions.Forexample:Whataspectsoftheproductwouldyourtargetaudiencecareaboutortakeaninterestin?Howdoyouwantthemto(4)feelaboutyourproduct?WaystogetyourmessageacrossYoucanuse(5)posters,oradsinnewspapersormagazines,aswellasonradio,television,websitesorsocialmediaapps.Itmainlydependsonyouraudienceandtheir⑹mediahabits.Supposeyouworkinapublishinghouse.Plananadcampaignforaclassicliteratureseries.Youmayinventdetailsabouttheliteratureseries.Possibleanswer:ReadwithLowoodReadinggoodliteratureisimportant,sinceithelpsteenagersdevelopintowell-roundedindividuals.Nowadays,however,youngpeoplearespendinglesstimeonreading.Wewanttochangethisbyshowinganewgenerationofreadersthatliteratureisnotonlyimportant,butalsofun!Nextmonth,wewilllaunchanewseriesofclassicnovelscalledLowoodLiteraryClassics.Ourtargetaudienceispeopleaged13-25wholikereading,buthavereadlittleseriousliteraturebefore.Thereareseveralreasonswhyourseriesofbooksisperfectforourtargetaudience.Firstly,wchavechosenworksthatareshort(around200pagesorless).Secondly,thebooksintheLowoodLiteraryClassicsseriesareallaboutthingsthatyoungpeoplecareabout.Finally,wewillhavecoolandmoderncoverdesignsforallourbooks.Ouradvertisingsloganwillbe:"Lowood-bringingclassicliteraturetoanewgenerationofreaders!”Themessageofouradvertisingcampaignisthatliteratureisexciting.Allouradswillfocusondramaticpartsofthestories.Forinstance,oureditionofTheCatcherintheRyewillfeaturesomedramaticphotosofateenagerlostinNewYorkCity.Thispowerfulimageissuretoimpressourtargetaudience.Wewilladvertiseourbooksinthefollowingways,startingon23April,whichisWorldBookDay.Tobeginwith,wewillhaveononlineadcampa