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复旦大学隶属中学2015学年第一学期高三年级英语期中考试一试卷第I卷(共103分)I.ListeningComprehensionSectionADirections:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationandthequestionwillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard.1.A.Thisafternoon.B.Tomorrow.C.Nextweek.D.Nextmonth.2.A.Shedoesn’tplaytenniswell.B.Shelikesothersportsaswell.C.Sheisanenthusiastictennisplayer.D.Sheisaprofessionalathlete.3.A.Atapaintstore.B.Atanoilmarket.C.Atasciencemuseum.D.Atagallery.4.A.Workintheyard.B.Buysomewood.C.Gotothebookstore.D.Takeawalk.5.A.Ataxidriver.B.Apassenger.C.Acarcleaner.D.Amechanic.6.A.Callarepairman.B.Getoutthepaperstuck.C.Turntohercolleagueforhelp.D.Restartthemachine.7.A.Therearenotenoughgardens.B.Parkingareasarefullbefore10:00.C.Parkingareasareclosedafter10:00.D.Allclassesbeginat10:00.A.Thepresentationwillbeginatnoon.She’llpresentherworktotheman.She’dliketoinvitethemanforlunch.Shesuggestsworkingonthepresentationat12:00.9.A.Thedormitoryhours.B.Theproblemwiththerules.C.Thedoornumberofthedormitory.D.Thetimetoopenthedormitory.A.Thechairsdidn’tneedtobepainted.Hedoesn’tlikethecolorofthechairs.Theparkcouldhaveavoidedtheproblem.Thewomanshouldhavebeenmorecareful.SectionBDirections:InsectionB,youwillheartwoshortpassages,andyouwillbeaskedthreequestionsoneachofthepassages.Thepassageswillbereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthefourpossibleanswersonyourpaperanddecidewhichonewouldbethebestanswertothequestionyouhaveheard.Questions11through13arebasedonthefollowingpassage.11.A.WorriedB.Surprised.C.Satisfied.
D.Uninterested.A.ItspoiledJuana’sreputation.ItboughtJuana’sdishwashers.A.Asuccessfulbusinesscase.Acaseagainstaglobalcompany.
B.Itcopiedherideaswithoutpermission.D.Itwantedtosharethedishwashermarket.B.Juana’swaterlesslaundry.D.Theworldwidedishwashermarket.Questions14through16arebasedonthefollowingpassage.14.A.Footprints.B.Food.C.Livinginsects.D.Orangeseeds.A.Don’ttouchanimalsunderanycircumstances.Don’ttakeawayanynaturalobjectsfromthepark.Don’tleavelitterintheparkorthrowanyofftheboat.Don’ttransportanimalsfromoneislandtoanother.’sinterest.B.Toimprovetheuniqueenvironment.C.Toensureatrouble-freevisit.D.Togetridofillegalbehaviors.SectionCDirections:InsectionC,youwillheartwolongerconversations.Theconversationswillbereadtwice.Afteryouheareachconversation,youarerequiredtofillinthenumberedblankswiththeinformationyouhaveheard.(此题做在答题纸上)Blanks17through20arebasedonthefollowingconversation:CustomsFormDestination:___17___Contentsindetails:___18___Value:$___19___Typeofmail:___20___Weight:1.5poundsYouritemmustnotcontainanydangerousarticlesprohibitedbypostalregulations.WriteonlyONEWORDforeachblank.Blanks21through24arebasedonthefollowingconversation:Whatistheman’soralreporton?An___21___woman.Whatkindofpeoplearecalledrefugees?Thosewho___22___toescapewarorotherproblems.Howmanyrefugeesarethereworldwide?About___23___.WhatdoesthemanthinkofMs.Ogata?Sheissuccessfulbothin___24___.WritenomorethanTHREEWORDSforeachblank.II.GrammarandVocabularySectionADirections:Afterreadingthepassagesbelow,fillintheblankstomakethepassagescoherentandgrammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword;fortheotherblanks,useonewordthatbestfitseachblank.(A)Librariesaremyworld.I'vebeenapatronallmylife,andforthepastnineyearsI(25)______(work)atmultiplelibrariesandarchivesinandaroundDetroit.Thelibrary(26)______aninstitutionhasmanyroles,butasourcountrystrugglesthroughaneconomiccrisis,IhavewatchedthelibrarywhereIworkevolveintoacareerandbusinesscenter,acommunitygatheringplaceandabastionforhope.Inthespringof2007IgotalibraryinternshipattheSouthfieldPublicLibrary,justnorthofDetroit.SummersatSPL(27)______(be)usuallyslow,butthatyear,weexperiencedalibrarythathustledandbustledlikescience-fairprojectweek,midtermsortaxseason.Yetpatronsweren'tlookingforMosby'sNursingDrugReferenceor1040forms.Theywerecomingforinformationonentrepreneurshipandgrowingtheirsmallbusiness.Iinterpretedpeople'sinterestinourbusinesscollectionasthefirststepto(28)______(pursue)theirdreams,butthesepatronswerenotmotivatedbydreams.Theywererespondingtoreality,andtheywerelookingforPlanB.Thingsworsenedin2008,andin2009theeconomiccrisiscontinuestosuffocateMichigan.Lastyear,weputupadisplaywithavarietyofjobresourcesthatwerestockedeveryhour.Eachnightthelibraryclosed,thedisplaywasbare.(29)______wenormallykeepdisplaysupforaweek,wekeptthejobresourcesdisplayupformonths.Thenthere'sthetighteningcreditmarket.Peopleseethewritingonthewallandtheywanttogeteducated.Theycan'taffordafinancialadviser,butcheckingbooksoutisfree.Someof(30)______(popular)titlesnoware"RichDad,PoorDad,""ThinkandGrowRich,"and"SuzeOrman's2009ActionPlan."Theeconomicdownturnaffectsusall.Ihavehadtoworklonghoursanddon'tgettosee(31)______ofmyboyfriendorexperienceanykindofsociallifelately,butIamthankfultobeinapositionwhereIcanhelppeopleovercomethisstruggle.InMichigan,wehaven'tlosthope.(32)__________________therearelibrarieshere,therewillalwaysbehope.(B)It’sestimatedthat300millionpeopleinChinaarestudying,or(33)______(study),English.That’sanimpressivenumberandIcan’tthinkofanyothercountryintheworldwhereonequarterofthepopulationissodedicatedto(34)______(learn)asecondlanguage.Butsomepeoplearequestioningwhetherthis“craze”forstudyingEnglishisworthwhile.ProfessorZhangShuhuaoftheChineseAcademyofSocialSciencessaysthattoomuchemphasisisplacedonlearningEnglishandthatitisawasteofeducationresourcesaswellasathreattothestudyofChinese.HesaysthathavingEnglishasacompulsorycourseinuniversity“hasdistractedmuchofstudents’attention(35)______specializedsubjects,”andthatsomestudentshavebeendeniedaccesstopostgraduateeducationbecausetheyfailedEnglish.OthershaveadmittedthatstudyingsomuchEnglishhasmadethem(36)______(poor)Chinesespeakers.Bothofthesecriticismsarelegitimate,buttheybegthequestionofwhysomanyChinesestillwanttolearnEnglish.English,(37)______recognize,isthelinguafrancaofthemodernworld.Itisthelanguageofbusinessandhasbecomethelanguageofinternationalrelationsandculture.Whenpeoplefromdifferentcountriesgettogether,theyfrequentlyspeakinEnglishratherthantrytotranslatetheirnativelanguages.ItseemsthateveryoneeverywherecanspeakatleastsomeEnglish.ForChinatobepartofthatinternationalconversation,itisnecessarythatsomelevelofEnglishproficiency(38)______beachieved.Butwhat,youmayask,aboutthosewhowillneverspeakawordofEnglishoncetheyleaveschool?Well,forgoodorill,theywillstillbesurroundedbyEnglish.Itisthereinsigns,inmusic,inmoviesandinthecasualconversationstheyoverhearoftheincreasingnumberofforeignersonthecitystreets.ToknowEnglishistobeincludedintherestoftheworld,(39)____________yourworldislimitedtoChina.IagreewithProfessorZhangononepoint,(40)______.Englishshouldnotbeacompulsory’tcommunicateinEnglishafteryearsofstudyinprimaryschool,middleschoolandhighschool,afewmoreyearsinuniversityprobablywon’thelp.SectionBDirections:Completethefollowingpassagebyusingthewordsinthebox.Eachwordcanonlybeusedonce.Notethatthereisonewordmorethanyouneed.A.wondersB.wayC.bareD.detailsE.learnedF.focusesG.cornerH.featureI.missedJ.symbolK.matureForwritersinWesterncultures,autumnisadifficultseasontodescribe.Ontheonehand,itistheendofthesummer,andthereforealittlesad.Thenightsdrawin,andwhenyouwakeinthemorning,there’smistandit’scooler:Winterisaround41the.AmericanwriterErnestHemingwaywroteinhisbookAMoveableFeast:“Youexpectedtobesadinthefall.Partofyoudiedeachyearwhentheleavesfellfromthetreesandtheirbrancheswere___42___againstthewindandthecold,wintrylight.”Ontheotherhand,autumnhasitsgoodside.Therearesomanychangesinnatureatthistimeofyear,suchastheredsandbrownsthattheleaveschangeto,andthe___43___theyfallfromthetrees.FrenchwriterAlbertCamuseventhoughautumnwasasecondspring:“Autumnisasecondspringwheneveryleafisaflower.”It’saviewyoucanalsofindinthemostfamousautumnpoeminEnglishliterature,ToAutumnbyJohnKeats.InthatpoemKeatssaysthattheautumnhasitsownsongs,justlikespring.Anotherautumnthemeiswisdom.Thearrivaloftheseasonisthoughttobesimilartoapersonbecoming___44___.Theirsummerpeakmayhavebeenandgone,butoldagehasnotyetcome.Atthistimeit’htsthatougpeoplehave___45___athingortwoaboutlife.ThegreatIrishpoetW.B.YeatstakesupthisthemeinhispoemTheWildSwansatCoole.Yeatsputstogetherapictureforthereaderoutofthe___46___ofthechangingseasonsinCooleParkinthewestofIreland,aplaceheknewwell.Seeingandcounting59swans,heremembersfirstmakingthecount19yearsago.He___47___whetherhecanstillloveliketheloverswansdo.Ofcourse,manyotherthemesandsubjectmatterscanplayapartintheliteratureofautumn.Forexample,it’sthebeginningofanewtermoftheschoolyear.Asyouwouldexpect,autumncan___48___inwritingforchildrenandyoungpeople.Butautumnwritingusually___49___onthechangesinnaturethatwesee,whichwritersoftenuseasa___50___forchangesinhumanlife.III.ReadingComprehensionSectionADirections:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.Afterthecollege-boardexaminationsinJune,BasilDukeLeeandfiveotherboysfromSt.RegisSchool___51___thetrainfortheWest.TwogotoutatPittsburgh,oneslantedsouthtowardSt.LouisandtwostayedinChicago;fromthenonBasilwasalone.Itwasthefirsttimeinhislifethathehadeverfelttheneedoftranquility,butnowhetooklongbreathsofit;for,thoughthingshadgonebettertowardtheend,hehadhada/an___52___yearatschool.Heworeoneofthoseextremelyflatderbies(常礼帽)invogueduringthetwelfthyearofthecentury,andabluebusinesssuitbecamealittletooshortforhisconstantly___53___body.Withinhewasbyturnsadisembodied(空洞的)spirit,almost___54___ofhispersonandmovinginamistofimpressionsandemotions,andafiercelycompetitiveindividualtrying___55___tocontroltherushofeventsthatwerethestepsinhisown___56___fromchildtoman.Hebelievedthateverythingwasamatterof___57___—thecurrentprincipleofAmericaneducation—andhisfantastic___58___wascontinuallyleadinghimtoexpecttoomuch.Hewantedtobeagreatathlete,popular,brilliantandalwayshappy.Duringthisyearatschool,wherehehadbeenpunishedforhis“freshness,for”fifteenyearsofthoroughspoilingathome,hehadgrownuselesslyintrospective,andthis___59___withthatobservationofotherswhichisthebeginningofwisdom.Itwasapparentthatbeforeheobtainedmuchsuccessindealingwiththeworldhewouldknowthathe’dbeenafightin.Fifteenisofallagesthemostdifficultto___60___———toputone’sfingersonandsay,“That’sthewayIwas.”Andallonecanknowisthatsomewherebetweenthirteen,boyhood___61___,andseventeen,whenoneisasortofcounterfeityoungman,thereisatimewhenyouth___62___hourlybetweenoneworldandanother——pushedceaselesslyforwardintounprecedentedexperiencesand___63___tryingtostrugglebacktothedayswhennothinghadtobe___64___for.Fortunatelynoneofourcontemporariesremembermuchmorethanwedoofhowwebehavedinthosedays;neverthelessthe___65___isabouttobedrawnasideforaninspectionofBasil’smadnessthatsummer.51.A.boardedB.missedC.jumpedD.followed52.A.happyB.unhappyC.memorableD.favourable53.A.swellingB.bendingC.lengtheningD.strengthening54.A.awareB.fondC.criticalD.unconscious55.A.randomlyB.desperatelyC.particularlyD.indifferently56.A.evolutionB.revolutionC.solutionD.introduction57.A.factB.opinionC.courseD.effort58.A.fashionB.ambitionC.characterD.treasure59.A.contactedB.associatedC.interferedD.smashed60.A.digestB.describeC.dealD.locate61.A.majorityB.minorityC.seniorD.junior62.A.floatsB.variesC.fluctuatesD.ranges63.A.successfullyB.vainlyC.wildlyD.gently64.A.huntedB.providedC.compensatedD.paid65.A.curtainB.adolescenceC.portraitD.ceilingSectionBDirections:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassageyouhavejustread.(A)TherearepeopleinItalywhocan’situationexistsinAmerica,wheretherearethoseindividualsyoumaybeoneofthemwhoyawnorevenfrownwhensomebodymentionsbaseball.Baseballtothemmeansboringhourswatchinggrownmeninfunnytightoutfitsstandingaroundinafieldstaringawaywhileverylittleofanythinghappens.Theytellyouit’asgamebettersuitedtothe19thcentury,slow,quiet,gentlemanly.Thesearethesamepeopleyoumaybeoneofthemwholovefootballbecausethere’sthesportthatglorifies“thehit”.Bycontrast,baseballseemsabstract,cool,silent,still.OnTVthegameisfracturedintoadozenperspectives,replays,closeups.Thegeometryofthegame,however,isessentialtounderstandingit.Youwillcontemplatethegamefromonepointasapainterdoeshissubject;youmay,ofcourse,projectyourselfintothegame.Itisinthisprojectionthatthegameaffordssomuchspaceandtimeforinvolvement.TheTVwon’tdoityou.Take,forexample,thethirdbaseman.Yousitbehindthethirdbasedugoutandyouwatchhimwatchinghomeplate.Hislegsareapart,kneesflexed.Hisarmshangloose.Hedoesalotofthis.Theskepticstillcannotthinkofanyothersportssostill,sopassive.Butwatchwhathappenseverytimethepitcherthrows:thethirdbasemangoesuponhistoes,flexeshisarmsorbringstheglovetoapointinfrontofhim,takesasteprightorleft,backwardorforward,perhapsheglancesacrossthefieldtocheckhisfirstbaseman’position.Supposethepitchisaball.“Nothinghappened,”yousay.“Icouldhavehadmyeyesclosed.”Theskepticandtheinnocentmustplaythegame.Andthisinvolvementinthestandsisnomoreintellectualthanlisteningtomusicis.Watchthethirdbaseman.Smooththedirtinfrontofyouwithonefoot;smooththepocketinyourglove;watchtheeyesofthebatter,thespeedofthebat,thesoundofhorsehideonwood.Iffootballisasymphonyofmovementandtheatre,baseballischambermusic,aspaciousinterlockingofnotes,choresandresponses.Thosewhodon’tlikebaseballmaycomplainthat______.itisonlytothetasteoftheolditinvolvesfewerplayersthanfootballitisnotexcitingenoughitispretentiousandlooksfunnyTheauthoradmitsthat______.baseballistoopeacefulfortheyoungbaseballmayseemboringwhenwatchedonTVfootballismoreattractingthanbaseballbaseballismoreinterestingthanfootball68.Bystating‘Icouldhavehadmyeyesclosed.’(4ththeparagraphauthormeanslastsentence):A.Thethirdbasemanwouldrathersleepthanplaythegame.B.Evenifthethirdbasemanclosedhiseyesamomentago,itcouldmakenodifferencetotheresult.C.Thethirdbasemanissogoodatbaseballthathecouldfinishthegamewitheyesclosedallthetimeanddohisworkwell.D.Theconsequencewastoobadhecouldnotbeartoseeit.69.Wecansafelyconcludethattheauthor______.D.likesbaseball(B)Someoftheworld’talkedabout.Thisisthedeclineinthegrowthinyieldsofsomeoftheworld’smajorcrops.AnewstudybytheUniversityofMinnesotaandMcGillUniversityinMontreallooksatwhere,andhowfar,thisdeclineisoccurring.Theauthorstakeavastnumberofdatapointsforthefourmostimportantcrops:rice,wheatcornandsoybeans.Theyfindthatonbetween24%and39%ofallharvestedareas,theimprovementinyieldsthattookplacebeforethe1980ssloweddowninthe1990sand2000s.Therearetwoworryingfeaturesoftheslowdown.Oneisthatithasbeenparticularlysharpintheworld’smostpopulouscountries,IndiaandChina.Theirabilitytofeedthemselveshasbeenanimportantsourceofrelativestabilitybothwithinthecountriesandonworldfoodmarkets.Thatself-sufficiencycannotbetakenforgrantedifyieldscontinuetoslowdownorreverse.Second,yieldgrowthhasbeenlowerinwheatandricethanincornandsoyabeans.Thisis“wehavepreferentiallyfocusedourcropimprovementeffortsonfeedinganimalsandcarsratherthanoncropsthatfeedpeopleandarethebasisoffoodsecurityinmuchoftheworld.
”Thereportqualifiesthemoreoptimisticfindingsofanothernewpaperwhichsuggeststhattheworldwillnothavetodigupalotmorelandforfarminginordertofeed9billionpeoplein2050,astheFoodandAgricultureOrganizationhasargued.Instead,itsays,thankstoslowingpopulationgrowth,landcurrentlyploughedupforcropsmightbeabletoreverttoforestorwilderness.Thiscouldhappen.Thetroubleisthattheforecastassumescontinuedimprovementsinyields,whichmaynotactuallyhappen.Whatdoestheauthortrytodrawattentionto?Foodriotsandhungerintheworld.Newsheadlinesintheleadingmedia.Thedeclineofthegrainyieldgrowth.Thefoodsupplyinpopulouscountries.WhydoestheauthormentionIndiaandChinainparticular?Theirself-sufficiencyisvitaltothestabilityofworldfoodmarkets.Theirfoodyieldshavebeguntodecreasesharplyinrecentyears.Theirbigpopulationsarecausingworldwideconcerns.Theirfoodself-sufficiencyhasbeentakenforgranted.Whatdoesthenewstudybythetwouniversitiessayaboutrecentcropimprovementefforts?Theyfailtoproducethesameremarkableresultsasbeforethe1980s.Theycontributealottotheimprovementofhumanfoodproduction.Theyplayamajorroleinguaranteeingthefoodsecurityoftheworld.Theyfocusmoreontheincreaseofanimalfeedthanhumanfoodgrains.WhatdoestheFoodandAgricultureOrganizationsayaboutworldfoodproductioninthecomingdecades?Thegrowingpopulationwillgreatlyincreasethepressureonworldfoodsupplies.Theoptimisticpredictionaboutfoodproductionshouldbeviewedwithcaution.Theslowdownofthegrowthinyieldsofmajorfoodcropswillbereversed.Theworldwillbeabletofeeditspopulationwithoutincreasingfarmland.(C)AmongthemorecolorfulcharactersofLeadville’secondwife,ElizabethMcCourt,betterknownas“BabyDoe”.TheircominghistoryisonefastbeofthelegendsoftheOldWest.HoraceAustinWarnerTaborwasaschoolteacherinVermont.WithhisfirstwifeandtwochildrenheleftVermontbycoveredwagonin1855tohomesteadinKansas.Perhapshedidnotfindfarmingtohisliking,orperhapshewastemptedbyrumorsoffortunestobemadeinColoradomines.Atanyrate,afewyearslaterhemovedwesttothesmallColoradominingcampknownasCaliforniaGulch,whichhelaterrenamedLeadvillewhenhebecameitsleadingcitizen.“Greatdepositsofleadaresuretobefoundhere.”hesaid.Asitturnedout,itwassilver,notlead,thatwastomakeLeadville’fortunesandwealth.Taborknewlittleaboutmininghimself,soheopenedageneralstore,whichsoldeverythingfrombootstosalt,flour,andtobacco.Itwashiscustomto“grubstakeprospective”miners,inotherwords,tosupplythemwithfoodandsupplies,or“grub”,whiletheylookedforore,inreturnforwhichhewouldgetashareinthemineifonewasdiscovered.Hedidthisforanumberofyears,butnoonethatheaidedeverfoundanythingofvalue.Finallyonedayintheyear1878,sothestorygoes,twominerscameinandaskedfor“grub”.Taborhaddecidedtoquitsupplyingitbecausehehadlosttoomuchmoneythatway.Thesewerepersistent,however,andTaborwastoobusytoarguewiththem.“Ohhelpyourself.Onemoretimewon’tmakeanydifference,”Hesaidandwentonsellingshoesandhatstoothercustomers.Thetwominerstook$17worthofsupplies,inreturnforwhichtheygaveTaboraone-thirdninedaystheystruckarichveinofsilver.Taborboughtthesharesoftheothertwomen,andsotheminebelongedtohimalone.Thismine,knownasthe“PittsburghMine,”made1300000fTaborinreturnforhis$17investment.LaterTaborboughttheMatchlessMineonanotherbarrenhillsidejustoutsidethetownfor$117000.ThisturnedouttobeevenmorefabulousthanthePittsburgh,yielding$35000worthofsilverperdayatonetime.Leadvillegrew.Taborbecameitsfirstmayor,andlaterbecamelieutenantgovernorofthestate.LeadvillegotitsnameforthefollowingreasonsEXCEPT______.becauseTaborbecameitsleadingcitizenbecausegreatdepositsofleadisexpectedtobefoundtherebecauseitcouldbringgoodfortunetoTaborbecauseTaborrenameditsoTheword“grubstake”inparagraph2means______.tosupplyminerswithfoodandsuppliestoopenageneralstoretodoone’scontributiontothedevelopmentofthemineD.tosupplyminerswithfoodandsuppliesandinreturngetashareinthemine,ifonewasdiscoveredTabormadehisfirstfortune______.bysupplyingtwoprospectiveminersandgettinginreturnaone-thirdinterestinthefindingsbecausehewaspersuadedbythetwominerstoquitsupplyingbybuyingthesharesoftheotherasalandspeculator77.TheunderlyingreasonforTabor’slifecareeris______.A.purelyaccidentalB.basedontheanalysisofminer’sbeingverypoorandtheirpossibilityofdiscoveringprofitableminingsiteC.throughthehelpfromhissecondwifeD.heplannedwellandaccomplishedtargetsstepbystepSectionCDirections:Readthepassagecarefully.Thenanswerthequestionsorcompletethestatementsinthefewestpossiblewords.WhentheInternetpowerhouseYahoowantedtoteachethicstoitsemployees,itfacedachallengefamiliartomultinationalcompanies.Yahooemploysnearly14,000peopleat25sitesworldwide.Theywouldfeelboredatsittingdowninfrontofadatedvideoinwhichactorswith1980shaircutstellthemwhattodo.SoithiredacompanycalledTheNetworktodesignagame.Inthegame,thetruckwhereYahoowasfoundedtraveledtheworld,turningintoaboatandahelicopteralongthewayasitvisitedsomeofYahoo'sforeignoffices.Participantsplayingameshow-likescenariosthatquizthemaboutconflictsofinterestanddoingbusinessfairly.Andemployeesnote:Yahooistrackinghowwelltheydo.Suchactivitiesdrawmoreenthusiasticparticipationandteachmoreeffectivelythantraditionalmethods.Theyaredescribedasalternative-realitygames(ARGs),involvingbothinteractiveandreal-worldelements.Besidesteachingemployees,ARGshavealsobeenusedinmanyareasforanumberofdifferentpurposes.Fromamarketingperspective,anumberofverysuccessfulARGshavebeenwrittenasawaytobuildproductawareness.AverypopularARGcalledILoveBeeswasproducedtomarketthe2004videogameHalo2.Atitsheight,ILoveBeesreceivedbetweentwotothreemillionuniquevisitorsoverthecourseofthreemonths.ARGsaremorethanjustafunwaytolearn.Theyhavealsobeenusedtosolverealworldproblems.AnARGcalledWorldWithoutOilwascreatedtoobtaincollectiveinputfromplayersaboutdealingwiththeworld'sd
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