《商务英语写作》教学大纲

《商务英语写作》教学大纲for企业用课程类别选修课适用专业全部开课学期1学分2总学时24理论学24与其他课程的联系：学习本课程前的相关课程包括：英语写作，英语阅读，英语语法。建议教材BusinessEnglishWriting,羡锡彪主编，2008,第二版，高等教育出版社主要参考书.《商务英语写作实例精解》，ShirleyTaylor,外语教学与研究出版社，2007..《外贸英语函电商务英语应用文写作》（第4版）尹小莹，杨润辉编著，西安交通大学出版社，2008.《商务英语写作》胡英坤，车丽娟主编，外语教学与研究出版社,2005.《商务英语写作手册》（第八版）（美）阿尔里德等著，中国人民大学出版社,2007.《商务英语写作一本全》周玉江编著，机械工业出版社,2011一、课程的性质、地位和任务《商务英语写作》是英语专业的专业必修课程。通过该门课程的学习，学生可以全面掌握商务英语写作的基本概念、基本理论、基本技巧，也可以巩固英语专业其它专业课程的学习，是一门实用性很强的课程。通过本课程的教学，可以培养学生掌握商务英语写作的基础知识，商务英语书信的基本格式和写作技能，了解主要的商务英语写作类型，提高商务英语书面表达能力,为毕业后成为适应社会现代化建设需要的应用型涉外商务工作者打下良好的基础。通过学习有关商务活动的实用语言材料和实际操练，学生应能独立撰写一般的英语商务函件和简单的商务报告和商务计划书等，意思表达清楚，用词比较准确，无重大语法错误。通过学习，学生能进一步提高基本的听、读、说、写、译的能力。二、课程章节的教学内容及学时分配序号章节教学内容学时分配理论实践合计1Chapter1Introduction2242Chapter2ThelayoutofBusinessletters1123Chapter3BusinessCorrespondence1124Chapter4Memos1125Chapter5MeetingMaterials1126Chapter6BusinessReports1127Chapter?BusinessproposalsandBusinessPlans1128Chapter8AnnualReports1129Chapter9Questionnaire11210Chapter10Contract224合计121224三、教学章节教学目的、基本内容要求、重点和难点Chapter1Introduction.教学目的：UnderstandwhatbusinesswritinginvolvesThemajordifferencesbetweenschoolwritingandbusinesswritingUnderstandtheprinciplesofeffectivebusinesswritingShowawarenessoftheimportanceofcultureinbusinesscommunication.基本内容要求：SevenstepsintheprocessofwringThreeprinciplesofbusinesswriting.重点和难点：InterculturalAwarenessinBusinessWritingEthicalissuesinbusinesswritingChapterTwotheLayoutofBusinessLetter.教学目的：Knowtheessentialparts&theoptionalpartsofaBusinessLetter.Designandpresentinformationinanattractiveview..基本内容要求：TheSevenEssentialPartsofaBusinessLetter:TheOptionalPartsofaBusinessLetterTheLayoutoftheEnvelope.重点和难点：UnderstandthesevenessentialpartsofbusinessFamiliarizetheformatoftypicalbusinesscorrespondenceKnowhowtowriteenvelopandcontentofbusinesslettersChapter3BusinessCorrespondence.教学目的：Toacquireknowledgeincludingdefinitionofthedirectapproach/generalstructureofgood-newsandneutralmessages;Toenablestudentstohaveafurtherunderstandingofthedirectapproachtoenquiriesandresponsestoinquiries;.基本内容要求：ThedefinitionofthedirectapproachThegeneralstructureofgood-newsandneutralmessagesThedirectapproachtoenquiriesandresponsestoinquiriesThedirectapproachtoordersusingthelibraryandtheinternet.重点和难点：UnderstandthedifferentapproachestogoodnewsandbadnewsletterDealwithcomplaintsProducelettersofpersuasionProduceyourownchecklisttohelpyouwriteexcellentlettersChapterFourMemosandE-mails.教学目的：IdentifythecharacteristicsofmemosDescribememoelementsKnowhowtowriteeffectivememosAvoidcommonerrorswhenwritingmemos.基本内容要求：MemosThedefinitionTheusageofmemosHistoricalContext(background)FivefeaturesofSuccessfulMemosTwocomponentsofMemosE-mails&itsformat3.重点和难点：Memos&itsformatE-mails&itsformatChapterFiveMeetingMaterials.教学目的：KnowhowtopreparepaperworkforabusinessmeetingWritemeetingnoticesPrepareagendasWritemeetingminutes.基本内容要求：MeetingNotices(DThedefinition⑵NinePrinciplesforWritingMinutesMeetingAgendasMinutesContentofMinutes.重点和难点：Notices&itsformatNinePrinciplesforWritingMinutesChapterSixBusinessReports.教学目的：KnowthecategoriesofbusinessreportsDefinethefunctionsofbusinessreportsLearnthetipsforproducinggoodbusinessreportsIdentifythecomponentsofformalreports.基本内容要求：DifferentCategoriesofReportsFunctionsofReportTripsforcreatinggoodBusinessReportsDirectandIndirectApproachesFormatandLengthofReportInformalReportsFormalReportsPreparationsforBusinessReports.重点和难点：TwopuiposesofBusinessreportFourcommonlyusedformatsThreecomponentsofformalreportsChapterSevenBusinessproposalsandBusinessPlans.教学目的：TolearnhowtowriteinternalBusinessProposals&BusinessPlansKnowthecomponentsofexternalbusinessproposalGetfamiliarwithwritingtherequestforproposalWritebusinessplans.基本内容要求：BusinessProposalsDefinitionTwotypesofbusinessproposalsInternalbusinessproposalsBusinessPlansDefinitionDifferencesbetweenbusinessproposalsandbusinessplansTheimportantinformationinabusinessplanCharacteristicsofbusinessplansContentsofbusinessplans3.重点和难点：TwotypesofBusinessProposals&BusinessPlansFourcommonlyusedformatsThreecomponentsofformalreportsChapter8AnnualReports.教学目的：KnowwhatannualreportisKnowthecomponentsoftheannualreportProduceverbalrepresentationofcorporateperformance.基本内容要求：IntroductionTheAnnualReportandItsSectionsWritingtheAnnualReport.重点和难点：DefinitionPurposesFunctionsTheaudienceoftheannualreport:Chapter9Questionnaire.教学目的：ToacquiregrammaticalknowledgeincludingdefinitionofQuestionnaire&LayoutoftheQuestionnaireToenablestudentstohaveafurtherunderstandingofQuestionnaire&textandhowtoprepareaQuestionnaire.基本内容要求：IntroductionLayoutoftheQuestionnairePreparingaQuestionnaireFormingthequestionsDesigningandpresentingchoices.重点和难点：LayoutoftheQuestionnairePreparingaQuestionnaireChapterlOContract.教学目的：Understandwhatacontractis,andbeabletodistinguishbetweendifferenttypesIdentifythemaincomponentsofacontractLearnsomeofthestandardwordsandphrasesfoundincontractlanguage.基本内容要求：TypesofcontractSalescontractIntroductionPriceDeliveryTermsofpaymentDocumentsClaims,settlementsofdisputes3.重点和难点：TypesofcontractForceMajeure,Arbitrationandclaims本课程实践、实习要求与能力要求使学生熟悉熟悉常用商务英语文体的性质特点功能及写作技巧，进一步提高英语进行连贯的书面表达的能力。该课程既是知识的传授，更是一门指导学生用英语进行书面表达的实践课；目的在于训练学习