4-6-创造数据产品驱动商业价值-Leo Li(李海鹏)

Createimpactatscalebydata-drivenapplications创造数据产品,驱动商业价值Sr.Manager,BusinessscienceAnalyticsandData22016-4-22DataEngineering为全球职场人员提供发展机会5TheEconomicGraph经济图谱Members用户companies公司jobs职位skills技能schoolsknowledge识644004亿注册用户每周20亿用户更新数十亿用户人脉为用户提供的价值CONNECTSTAYINFORMEDGETHIREDwithyourprofessionalworld建立职场人脉throughprofessionalnewsandknowledge同步职场知识andbuildyourcareer把握职场机遇8Customervaluepropositions为客户提供的价值LLearnMARKETSELLHIRE招聘解决方案市场解决方案销售解决方案学习解决方案LinkedIn’sbusinessmodel&whyDataisimportantLinkedIn的商业模式以及数据的重要性Membergrowthandengagement用户及业务增长ology大ologyplatformRelevantandvaluableproductsCriticalmassplatformRelevantandvaluableproductsandservicesandservices三种主要的数据类型社交数据用户身份社交数据LinkedIn社交关系图谱IndustryTrendTalentIntelligenceHiringandTalentLinkedIn人才流动与公司品牌TrendingContentWhichcompany?Whotocontact?WhichSalesPerson?Whatisthestory? reandtrackperformanceupcomingriskswithreandtrackperformanceupcomingriskswithmachinelearningntchurnwithprescribedactions1122331RegionandsegmentlevelchurnleadershipbaselineMeasure:accurately1Regionandsegmentlevelchurnleadershipbaselinepandmanagerlevelviewestablishility2Predict:machinelearningmodelspredictaccountsatriskofchurningChurnRate3XAverageChurnRatemmPredictedChurnRiskh 3Prevent:anarrativeisprescribedtomitigateeachtypeof 3GuardArchitectureComponentsKafka,Hadoop,TeradataormHighchart,TableauPhoenix,MicroservicesDataDataIngestionServingSourcesServingSourcesKVStoreYARNStorageYARNredCustomizedVizLibDataServingCustomizedVizLibDataServingSelfSelfServingInsightPlatformBIBI/ReportingFrontendBackendFrontendBackendMarionettMarionetteBackbone.jsAPIAPIGatewayMMicroservicesPemberPember.lyConConfigurationSpringSpringBootlayServiceServiceDiscoveryRe