外贸英语函电与单证课件

21世纪高职高专规划教材书名：外贸英语函电与单证ISBN：978-7-111-29995-0王俐俐出版社：机械工业出版社本书配有电子课件外贸英语函电与单证高职高专ppt课件第2章建立业务关系ESTABLISHMENTOFBUSINESSRELATIONS2.1请求建立业务关系RequestfortheEstablishmentofBusinessRelations2.2

查询信与复查询信

ALetterof

ReferenceandReply

2.3

销售信SalesLetter主要内容

返回目录21世纪高职高专规划教材外贸英语函电与单证高职高专ppt课件学习要点

掌握建立业务关系的常用句型。掌握以下词汇的含义和用法：establish,businessrelation,address,financial,manufacturer,specialize,catalogue,contact,reputation,status,salespromotion,product掌握查询信的书写方式，并能回复查询信。掌握销售信的书写方式。外贸英语函电与单证高职高专ppt课件Pre-studyTermstolearn

1.establishbusinessrelations(建立业务关系):即确定贸易对象。在一般情况下，双方通过各自的介绍或第三者的介绍，先摸清对方的资金信用、经营能力和业务范围等重要条件，然后再进行实质性的业务商讨。2.Statusenquiry（资信调查）：指商家在交易的过程中，一方委托第三方专业服务机构对另一方的资历、信用等方面所做的调查报告，用以帮助决策人在选择贸易伙伴、签约、确定交易方式或者处理逾期帐款、纠纷等决策过程中的参考，它是企业信用风险管理服务中的一项最普遍、最基本的业务。外贸英语函电与单证高职高专ppt课件ThinkandDiscuss

Howcanacorrespondencecreateagoodwillandleaveagoodimpressiononthereader?外贸英语函电与单证高职高专ppt课件2.1请求建立业务关系Specimen1词汇：1.address[ə'dres]n.地址,通讯处2.potential[pə'tenʃ(ə)l]adj.可能的,潜在的n.潜力,潜能3.leading['li:diŋ]adj.领导的,主要的4.manufacturer[.mænju'fæktʃərə]n.制造商5.motorcycle['məutəsaikl]n.摩托车6.attach[ə'tæt∫]v.附上,系上,贴上7.catalogue['kætəlɔg]n.目录,总目v.编入目录8.range[reindʒ]n.范围,行列,射程v.排列,归类于,延伸9.pamphlets['pæmflit]n.小册子10.contact['kɔntækt]n.vt..接触,联系外贸英语函电与单证高职高专ppt课件Specimen1Note(注释)Wecometoknowthenameandaddressof…from…我们从…知道了….的名称和地址。theleadingmanufacturersandexporters主要的（一流的）生产商和出口商givesb.ageneralideaofsth.让某人大体了解某事beofinteresttosb.某人对….感兴趣togetherwith同...一起,连同

lookforwardtovt.展望(期待)

外贸英语函电与单证高职高专ppt课件Specimen2

Vocabulary

courtesy[‘kə:tisi]n.礼貌,好意,恩惠commercial[kə‘mə:ʃəl]adj.商业的n.商业广告counselor[‘kaunsələ]n.顾问,参事,法律顾问establish[is‘tæbliʃ]v.建立,确立,创办relation[ri‘leiʃən]n.关系specialize[‘speʃəlaiz]v.特殊化，专业hi-tech[hai‘tek]adj.高技术的standing[‘stændiŋ]n.起立,持续,身份reputation[.repju(:)‘teiʃən]n.名誉,名声sample[‘sæmpl]n.样品,标本article['ɑ:tikəl]n.文章,物品,条款,冠词外贸英语函电与单证高职高专ppt课件Note(注释)throughthecourtesyof…承蒙…的介绍E.g.:throughthecourtesyofMatonsCo.,Inc.,wehaveknownthenameandaddressofyourcompany.承蒙Matons的介绍，我们得到了你们公司的行名和地址。theCommercialCounselor’sOffice外贸英语函电与单证高职高专ppt课件Specimen2Note(注释)throughthecourtesyof…承蒙…的介绍theCommercialCounselor’sOffice商务参赞处establishbusinessrelationswith…和…建立商业联系establishdirectbusinessrelationswith…和…建立直接的商业联系specializein专攻,专门从事于(某一科目),专门研究longstandingandhighreputation声誉卓著It‘sourpleasureto……是我们的荣幸notebookcomputer笔记本电脑portablecomputer--手提电脑,便携式电脑samplebook样书外贸英语函电与单证高职高专ppt课件Summary建立业务关系的信函一般包括如下内容：1.信息来源

2.致函目的3.本公司概述4.产品介绍5.激励性结尾SomeUsefulSentenceBythecourtesyof…,wearegiventounderstandthenameandaddressofyourfirm.承蒙……的介绍，我们得知贵公司的名称和地址。Wearewillingtoenterintobusinessrelationswithyourfirm.我们愿意与贵公司建立业务关系。Yourfirmhasbeenintroduced(recommended,passedon)tousby…..……向我方介绍了贵公司。Weshallbegladtoenterintobusinessrelationswithyou.我们很乐意同贵公司建立业务关系。Wearenowwritingyouforthepurposeofestablishingbusinessrelationswithyou.我们特此致函是想与贵方建立业务关系。Wespecializeintheexportof…andwouldliketotradewithyouinthisline.鉴于我方专营…….出口业务，我方愿与贵方在这方面开展贸易。

Ourlinesaremainly…..我们经营的商品主要是……..Wehavebeeninthislineofbusinessformorethantwentyyears.我们经营这类商品已有二十多年的历史了。Inordertoacquaintyouwith…wehandle,wetakepleasureinsendingyoubyairourlatestcatalogueforyourperusal.为了使贵方对我方经营的…….有所了解，特航寄我方最新目录,供细阅。Wewouldliketoaskyoutokindlysendustherelatedinformation.我们希望你们能将相关资料寄给我们。KeysIBasicTraining1.TranslatethefollowingtermsandexpressionsA.IntoEnglishSamplecataloguespecializeinpotentialbuyerwithlongstandingandgoodreputationPamphletmanufacturerexporternotebookcomputerchamberofcommerceB.

IntoChinese使某人感兴趣承蒙高科技产品商务参赞处一系列与……建立业务关系让某人大概了解联系某人和，与，一起期待

2.Choosethesuitableexpressionforeachblank1）C2)D3)A4)B5)B6)A7)B3.Fillintheblankswiththefollowingwordsorexpressions.1)established2)contact3)reputation4)manufacturers5)sample6)potential7)articles8)arangeof9)togetherwithKeys4.TranslatethefollowingChineseintoEnglish1.We’vecometoknowyournameandaddressfromtheCommercialCounselor’sOfficeoftheBritishEmbassyinBeijing.2.Wearewillingtoenterintobusinessrelationswithyourfirm.3.ThroughthecourtesyofChamberofCommerceinLondon,wehaveunderstoodthenameandaddressofyourcompany.4.Weattachourcatalogueinordertogiveageneralideaofourproducts.5.WehavelearnedfromMr.Smiththatyouarewillingtoestablishbusinessrelationswithus.6.Wehavespecializedinthislineformanyyears.7.Wearealeadingmanufacturerofhigh-techproducts.8.Weareinterestedinyoursilkproducts.KeysLetter-writingpracticeDearSirs,

WehaveyournameandaddressfromtheCommercialOfficeofChineseEmbassyinPakistan.Wetakethisopportunitytowritetoyouwithaviewtosetupfriendbusinessrelationswithyou.Weareastate-ownedcompanydealingspeciallywiththeexportoftablecloth.Weareinapositiontoacceptordersaccordingtothecustomer'ssamples.Inordertogiveyouageneralideaofvariouskindsofthetable-clothwearehandling,weareairmailingyouunderseparatecoverourlatestcatalogueforyourreference.Pleaseletusknowimmediatelyifyouareinterestedinourproducts.Wewillsendyouourpricelistandsampletoyouassoonaswereceiveyourspecificinquiry.Lookforwardtoyourearlyreply.

Yoursfaithfully2.2查询信与复查询信

ALetterofReferenceandReplySpecimen1Vocabulary

private['praivit]adj.私人的confidential[kɔnfi'denʃəl]adj.机密的,易于信任他人的credit['kredit]n.信用,荣誉,贷款,学分reference['refrəns]n.参考,出处,参照oblige[ə'blaidʒ]v.强制,赐,施恩惠approach[ə‘prəutʃ]n.途径,方法v.靠近,动手处理relevant['relivənt]adj.相关的,切题的,中肯的financial[fai'nænʃəl]adj.金融的,财政的enclose[in'kləuz]v.围绕,放入封套,装convenience[kən'vi:njəns]n.便利,方便Specimen1NotePrivate&Confidential在资信调查信件中，通常在信件开始的地方都会有“Private&Confidential”出现，表明该信件是“私密”的。如果是邮寄信件，信封上也应标有“Private&Confidential”。beworth值得，值beworth后面一般有三个结构：beworthofsth/beworthdoingsth/beworth+money意思是“做某事/某物有价值”，主语是sth,所以也就没有被动结构。Specimen1Notecreditreference信贷证眀,信贷参考providesb.withsth.为某人提供某物financialstanding财务状况modesofbusiness商业模式astampedandaddressedenvelope贴有邮票并写好地址的回邮的信封

forone’sconvenience方便起见Specimen2Vocabulary

investigate[in'vestigeit]v.调查,研究status['steitəs]n.地位,身份,情形,状况grateful['greitful]adj.感激的,感谢的reliability[ri.laiə'biliti]n.可靠性particular[pə'tikjulə]n.个别项目,详细说明

adj.特别的,独有的,挑剔的account[ə'kaunt]n.帐目,报告,估计outstanding[aut'stændiŋ]adj.突出的,未付的，未清的anoutstandingfigure杰出人物outstandingcheck未兑现支票treat

[tri:t]n.宴飨,款待

v.视为,对待,处理,治疗confidence['kɔnfidəns]n.信任,信心expense[ik'spens]n.消费,支出Specimen2NoteWewouldlikeyoutodosth.我们想请你做某事thefinancialandcreditstatus财务信用状况Weshouldbegratefulifyouwould…如果您…我们会非常感谢inparticular尤其、特别haveanaccountwith在...银行有账户treat…with/as…对待、看待strictconfidence严加保密，十分秘密地Specimen3Vocabularyinform[in'fɔ:m]v.告诉,通知require[ri'kwaiə]v.需要,要求capital['kæpitəl]

n.资产,首都,大写字母record['rekɔd,ri'kɔ:d]n.记录,唱片,履历v.记录,将(声音等)录下responsibility[ris.pɔnsə'biliti]n.责任Specimen3Note

1.withreferenceto关于,根据2.….wasestablishedin……成立于…3.withacapitalof….资产有…4.keepanaccountwith与...继续交易,与...有帐务往来5.creditrecord信用记录6.withoutanyresponsibilityon…对…没有责任Specimen4

Vocabulary

complete[kəm'pli:t]adj.彻底的,完整的,已完成的v.完成,使完整enquiry[in'kwaiəri]n.询问concerning[kən'sə:niŋ]prep.关于mention[menʃən]n.提及,说起v.提到,谈到suffer['sʌfə]v.遭受,经验,忍受finance[fai'næns]n.财政,财务v.供给...经费,负担经费Specimen4Notewewouldadviseyoutocarefullyconsideranybusinessrelationswithit.我们建议你仔细考虑和该公司的任何商业联系。Theaboveinformationisgiventoyouasmostconfidential.以上给你的信息是最机密的。Summary资信调查主要需要获得如下信息：（1）财务状况（Financialposition）（2）信用（Credit）（3）声誉（Reputation）（4）业务做法（Businessmethods）（5）管理能力（Managementcapacities）调查资信的方法有多种，应用最广泛的是通过银行调查。其他的调查渠道还包括：（1）商会或有关的行业工会（Chamberofcommerce）（2）咨询机构（Enquiryagencies）（3）中国的驻外商务机构（Chinesecommerceagenciesinforeigncountries）（4）外国的驻华商务机构（Foreigncountries’commerceagenciesinChina）（5）国内外咨询公司（Enquirycompaniesathomeandabroad）SomeUsefulSentence1.Weshallappreciateitifyouwillletusknow….如贵方能告知……，我方将不胜感激。2.Weshallappreciateitifyouwillgiveusyourfrankopiniononthesepointsregardingthecompany.如贵方能坦白告知我方对这家公司的看法，我方将不胜感激。3.Thecorporationtradesprincipallyin…commoditieswith….公司主要经营…….4.Thefirmenjoysthefullestrespectandunquestionableconfidencein….该公司在……颇受尊敬、信誉很高。5.Weregretourinabilitytoassistyouinthismatter.很遗憾在这个问题上不能帮助贵方。6.Theaboveinformationisgivenconfidentiallyandwithoutresponsibilityonthisbank.以上机密信息银行不负责任。7.Anyinformationyoumaygivemewill,ofcourse,betreatedasstrictlyconfidential.当然，我方将严守机密。8.Replyingtoyourletterof……,wearehappytoinformyouthat….对于……日来信，我方很高兴地通知你方……9.Wearesorrywearenotabletogivethepreciseinformation.很抱歉不能给予详细信息。10.Itgoeswithoutsayingthatanyinformationyoumayobtainforuswillbetreatedinthestrictestconfidenceandyouarefreefromanyresponsibility.不用说，我方一定不会泄露您提供的任何信息，您也不需要承担任何责任。KeysIBasicTraining1.TranslatethefollowingsentencesintoChinese1)以上信息仅供个人参考2）我方想告知你方，该公司有70万英镑的债务。3）如能提供莱昂贸易公司的信用状况信息，我方将不胜感激。4）到目前为止，公司没有任何大的债务。5）如贵方能与纽约花旗银行联系，并告知我方该公司整体的财务状况，我方将十分高兴。6）有必要调查你方即将建立业务联系的公司的财务状况。7）我们已经调查了你方四月四日信中提到的那家商行。8）这是一份绝对保密的信息，我们提供这份信息不负任何责任。Keys2.TranslatethefollowingsentencesintoEnglish1）WehavebeenkeepinganaccountwiththeCityBank.2）Anyinformationyoumaygivemewillbetreatedinstrictconfidence.3）wewouldappreciatealotifyoucanprovideanyrelevantinformation.4)Thiscompanyisaprivatecompany,establishedin1990.5)WewouldliketoknowthefinancialstandingandbusinessmodesofOPPLEcompany.6)Thecompanyhaskeptafairlygoodcreditrecord.7)Pleasesbecarefulofthebusinessrelationwiththiscompany.8)Weencloseastampedandaddressedenvelope.3.Choosethebestanswer1)A2)A3)C4)B5)B4.Fillintheblankswithproperwordsandexpressions1)to2)responsibility3)account4)capital5)convenienceKeysII.Letter-writingpracticeDearsirs，

WehavenowreceivedfromtheNationalBankof

IndiatheinformationyouaskedforinyourletterofApril4.TheSoongCo.,Ltd.youmentionedwasestablishedfifteenyearsago.Itenjoysagoodreputation.Asfarasourinformationgoes,ithasagoodcreditrecordanddoesn’thaveanyoutstandingdebtsuptonow..Thisinformationisconfidentialandisgivenwithoutanyresponsibilityonourpart.Regards2.3销售信SalesLetterSpecimen1Vocabularysupply[sə‘plai]n.补给,供给

v.补给,供给offer[‘ɔfə]n.出价,提议

v.提供,出价,企图Specimen1Note1.makeagoodreputation享有美誉此短语中“make”还可以替换成enjoy，have，win等2.supplysb.withsth为某人提供某物Supply的同义词有furnish

，provide，stock，storeSupply作名词时，常用的短语有：haveagoodsupplyof备有许多…inshortsupply供应不足3.thehighestqualityandthelowestcost物美价廉常用的表示“物美价廉”的短语还有：qualityproductswithlowpricesattractiveinpriceandqualitycheapandfinewithlowpriceandhighqualitybeaffordablebutofveryhighqualityfineandinexpensive4.placeanorder下订单，订购Specimen2

Vocabulary

list[list]n.目录,名单,明细表v.列出,列于表上,记入名单内brochure['brəutʃə]n.小册子assure[ə'ʃuə]v.保证,确告,担保competitive[kəm'petitiv]adj.竞争的,比赛的distributor[dis'tribjutə]n.经销商cooperate[kəu'ɔpəreit]v.合作,协力launch[lɔ:ntʃ,lɑ:ntʃ]n.&v.下水,发射,开始,升天advertise[‘ædvətaiz]vi.登广告v.为...做广告campaign[kæm‘pein]n.战役,运动,活动v.参加活动,参加竞选Specimen2Noteenclosed…内附…pricelist价格表homeandabroad国内外after-saleservice售后服务cooperatewith协作(与...合作,配合)launchanationaladvertingcampaign进行全国性的宣传活动SummaryAsalesletteroftenconsistsofthefollowingparts:1)heading:thepurposeofwriting,thesourceofinformation2)body:theadvantagesofproductsorservicesyoucanprovide3)ending:expectationInsuchletters,themostimportantfourstepsare:1)Toarouseattention2)Tocreateinterestanddesire3)Toofferconviction4)TomotivateactionsSomeUsefulSentence1)Wearespecialistsin…..我们是……方面的专家。2)Weproduceawiderangeof…我方产品多样……3)For…years,…hasbeenaleadingmanufacturerof…in….……年以来，……一直是……的重要生产商。4)Ourproductsappealtoawideage-group.我们的产品老少皆宜。5)Wewillsendyouafreesampletouseasatest.我方将送给您免费样品作为尝试。6)Ourrepresentativesar