新编剑桥商务英语(中级)Module-9

..PAGEPAGE6/6Module9Wordlistonhold displays odour subjectlinearoma distinguishabrand putsuit attachment qualityassuranceturnover bearwithsomeone fragrancescent unavailable inbox sloganurgent brandjingle smell voicemailbrandidentity logo spam whiffcapitals luxury speechrecognitionconsumers obsession technologyExpressionsAllofouroperatorsarecurrentlyunavailabletoansweryourcall.CanIcallyouback?CanItakeyourname,please?Canyoubearwithmeasecond?Couldyouconnectme/putmethroughto...?DoyoumindifweputthemeetingbacktoTuesday?Holdonamoment.I'mjustgoingtoputyouonhold.I'mjustlookinghisnumberupontheputer.I'mjustputtingyouonholdforamoment.Letmecallyoubacklater.Letmereadthatbacktoyou.Onemoment,please.Pleasehold.Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?Sorry,thebatteryonmymobileisabouttorunout.We'llbringthescheduleforwardbyaweek.Whenwouldbeconvenientforyou?Whenwouldsuityou?BrandingWhat'stheReadingStudents discuss the questions in pairs reportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthatthey likeorthinkareparticularlyeffective.Studentspletethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPartTwoof

ReadingTest,itisslightlymoredifficultbecausesevenphrasesneedtobeputinthetext,ratheronlyfive.Alsonotethatinthetestthesentencesareplete,whereasinthisexerciseA-Gareallpartsofsentences(relativeclauses).Answers1B 2G 3E 4C 5A 6F 7DExtensionFormorevocabularyandreadingpractice,askstudentstounderline:anysmelltheymayneedbilingualdictionariescheckunderstandingofthesesmellsexamplesofhowpanieshaveusedthesesmells.3synonymsforthewordsmell.AnswersSugarandbutter,vanillaandmandarin,whitelavender,cherry.Instorestoputcustomersinthemoodforbuying,attractcustomerstodisplays,makeshopperslonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilekeypadsandonbillboards.odour,scent,fragrance,aromaDiscussingbrandingSpeakingStudentsworkalonetopletethethreebeginningsofsentences.Studentsthenparetheirviewsandcontinuediscussingthearticle.PossibleanswersOnethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.OnethingthatsurprisesmeisthatScentAir'sturnoverhasquadrupledasaresult.Putstudentsintogroupsofthreetodiscusseachthefiveitems.Onepersonineachgroupshouldmakenotesontheirdecisionsandwhichsmellstheywilluse.Attheend,eachgroupcanreportbacktotheclass.Photocopiableactivity9.1Seepage176.RelativeclausesGrammarAskstudentstoreadtheinformationaboutrelativeclauses.Theycouldalsorefertothegrammarsummaryonpage130formoredetailedinformation.1Studentspletethesentenceswiththecorrectrelativepronoun.Thesepronounsshouldbefamiliartostudentsatthislevel.Answers1which 2when 3who 4whose5why 6whereExtensionWritethefollowingontheboardandtherelativepronounsinajumbledlist.Askstudentstomatchthepronountowhatitrefersto:(answersinbrackets)person(who)thing/item(which)possessionlocation(where)reason(why)time(when)Theaimofthisexerciseistodrawstudent'sattentiontothefactthattherearetwotypesofrelativeclauses(definingandnon-defining).AnswersWe'reaSwedishpanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisremendedthereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.Studentsanalysethekeydifferencesbetweenthetwoclausesbyreferringbacktoexercise2.Theymayalsoneedtorefertoandchecktheiranswersinthegrammarsummaryonpage130.Answers1defining 2non-defining 3masThesentencesinthetextonpage87containingrelativeclausesarethosewhichwerepletedwithA-Ginexercise2onpage86.Ifstudentsseemunsure,tell

themthatifthereisamaitwillbenon-defining.Defining:...thathisgrandmotherusedtomake...whowalkaroundreceptionwillgetawhiffofachocolatechipcookie...whenitbegan12yearsago...whysomanypaniesarenowassociationbrandsascentNon-defining:...whichtypicallyincludesmorethansixsmells...wheretheodourofwaffle-coneswerereleasedtheairtoencouragevisitorstoanout-of-thewaycreamshop...whoserecently-introducedcellphonekeypadwaslavender-scentedthat4Studentsstudytheexampleandpletesentences1-4.AnswersLetmeintroduceyoutoDavidwho'sthedirectofourpany.Thisisthemainfactorywhereweproducecarparts.3Thisisourlatestproductwhichisalsoourbiggestseller.ThepanyhadaturnoverofaboutamillionEuros2004whenitwasfoundedin2004.Studentspersonalisethegrammarfocussentencesoftheirown.PossibleanswersIworkedforapanywhichproducessoftware.Istudyatacollegethatspecialisesinbusinesscourses.Thebestkindofbossissomeonewhodoesn'tinterfer.ExtensionStudentscouldparetheirsentencesinpairsorgroups.TellstudentstomakethesentencesTheyshouldinserttheclauseinthemiddleofthesentence.AnswersMypany,whichisbasedinSydney,hasofficesovertheworld.Mrs.Sayers,who'swaitinginreception,sayssheanappointmentwithyou.Theman,whosebriefcasewefoundlastnight,calledthismorningtoseeifwehadit.Thereport,whichI'vejustfinished,isinyourin-tray.PronunciationYoucouldhelpstudentsfocusonthepronunciationofnon-definingrelativeclausesatthisstagebydrillingthefoursentencesinexercise6.Studentsneedtonotethattherewillbeaslightpausewheretherearemasandthattheintonationoftenrisesbeforethefirstmatoindicatethespeakerhasmoretosay.Youcouldmarkthesentencesontheboardlikethis:↗↘Mypany,/whichisbasedinSydney,/↘hasofficesallovertheworld.↗↘Mrs.Sayers,/who'swaitinginreception,/↘saysshehasanappointmentwithyou.↗↘Theman,/whosebriefcasewefoundlastnight,/↘calledthismorningtoseeifwehadit.↗↘Thereport,/whichI'vejustfinished,/↘isinyourin-tray.ChineseluxuryobsessionReading7Thistaskrequiresstudentstoreadatextverycarefully,andcorrectanypronounsorfeaturesrelativeclauses(suchasmas).Answerswhichwherewhatwhowho'swhosewhere,(delete5whenwhywhosewhichwhywherenowadays,(deletema)GettingthroughAutomatedvoicemail

ListeningAsk the students what they think is the inventionofthemodernage,egthecar,thephone,etc.Theythenparetheirideaswiththeviewinthearticle.Findoutatwhichpointonthescale(1-10)moststudentsgiveuplisteningtoanautomatedvoicemailsystem.Alsofindoutiftheirpaniesusethem.9.1Playtherecordingofsomeonehavingtodealanautomatedvoicemailsystem.AnswersGHLoans.Thecallerpresses2becausehewantstospeaktooperator.Thecallerreaches3onthescalebeforeheputsthephonedownbecausethesystemusesspeechrecognitiontechnologywhichrequireshimto"Yes"or"No".ListeningscriptC=CallerM=MachineCHello,I'dliketospeakMHello.ThankyouforcallingGHLoansCustomerCare.Youwillnowhearanumberofoptions.Pleasepresstheoptionyourequire.Forastatement,pressforearlyrepayment,press2,foranyotherenquiryortospeaktooneofouroperators,press3...Thankyou.CHello,I'mcallingabout...MThankyouforcallingGHLoans.Pleasenotethatyourcallmaybemonitoredforqualityassurancetrainingpurposes.MWe'resorrybutallofouroperatorsarecurrentlyunavailabletotakeyourcall.Pleasehold.Yourcallisimportanttous.MHello.You'rethroughtoourloansdepartment.CCouldyouputmethroughtosomeone...MTohelpusdealwithyourcallquicklyandefficiently,pleaseanswerthefollowingquestionswith"Yes"or"No".Doyoucurrentlyhaveanaccountwith...39.2Thissecondcallsuccessfullyreachesanoperator.Studentslistenandpletetheinformation.Answers1AbiKaye 2TI3662 321stApril4loanearlylastmonth 5statement6fivethousandEuros70172443929 8fourListeningscriptO=Operator C=CallerOHello,you'rethroughtoKatrina.HowcanIhelpyouthismorning?COhhello,it'swithregardtoastatementIreceived.Ithinkthere'sbeenamistake.OOK.Onemoment,please.CanItakeyourname,please?CYes,it'sAbiKaye.OCanyouspellthatforme?CSure.Abi.A-B-I.Kaye.K-A-Y-E.OAnddoyouhaveanaccountnumber?CYes,TI3662.OSorry.WasthatTforThailand,IasinIndia?CThat'scorrect.OAndforsecuritycanIhaveyourdateofbirth?CThe21stofApril,1981.OThat'sfine,MsKaye.SohowcanIhelpyou?CWell,IpaidoffpartofmyloanearlylastmonthbutIreceivedastatementfromyouthismorninganditisn'tonthestatement.Couldyoutellmeifthepaymenthasgonethrough?ORight.Idon'tseeit.Canyoubearwithmeforasecond?I'mjustgoingtoputyouonhold.CSure.OHello.Sorrytokeepyouwaiting.I'mafraidIfindarecordofit.Howmuchwasitfor?CFivethousandEuros.OI'llhavetocheckthisforyou.CanIcallyouback?CYes,please.OWhat'syournumber,MrKaye?CZerooneseven,twodoublefour,threeninetwonine.OSothatwaszerooneseven,twodoublefour,ninetwonine.CThat'sright.Whattimedoyouthinkyou'llcallbackbecauseIhavetogooutnow?OWhenwouldsuityou?CAtfour.OThat'sfine.Speaktoyouthen.Goodbye.CBye.TelephonewordsVocabulary49.1,9.2Askstudentstotrytoplete1-10beforetheylisten.Ifyourstudentshavedifficulties,youcouldplay

theconversationsagaintohelpthem.Answers1unavailable/take 2hold 3put/4One 5take 6bearwithme7put(you)onhold8call(you)9Sothatwas 10suitPronunciationStudentsoftenhaveproblemssayingtheconvenient,unavailableandsuitsoyoumaywanttodrillthese.Itwillalsobehelpfultodrilltheentirephrasesfromexercise4.Makesureyourstudents'intonationsoundsfriendlyandpolite.5Givestudentstimetostudytherulesforphrasalverbsandhowthepositionoftheobjectcanchangeinsomecases.Oncetheyhavelookedatthis,letthemplete1-9.Notethattheyshouldalsotrytowritetwowherepossible.AnswersLetmecallyoubacklater.Letmereadthatbacktoyou.I'mjustlookinguphisnumberontheputer./I'mjustlookinghisnumberupontheputer.DoyoumindifweputthemeetingbacktoTuesday?/DoyoumindifweputbackthemeetingtoTuesday?5We'llbringthescheduleforwardbyaweek./bringforwardtheschedulebyaweek.Holdonamoment.Sorry,thebatteryonmymobileisabouttorunout.Sorry,he'stiedupwithsomethingatthemoment.Ihelp?I'mjustputtingyouonholdforamoment.MakingphonecallsSpeaking6Studentscarryoutsimilarrole-playstothesituationinlistening9.2.StudentAlooksatFile9.1onpage127andStudentBlooksatFile9.2onpage132.Theytaketurnstocallandmustpletenotesinamessage.PossibleanswersStudentA'smessage(File9.1)Caller:Mr/MsJakuczikMessage:He/SherangtopostponemeetingwithMrVathoneOn24thinHongKong,China.Accountnumber:YE99-087Callbackat:7pm(UStime)StudentB'smessage(File9.2)Caller:Mr/MsJingshanMessage:He/Shepaid$3,760intoaccount,butitisn'tonthismonth'sstatement.Accountnumber:HIE3644756Callbackat:(studentsdecidetime)on9807655544Photocopiableactivity9.2Seepage177.EmailmarketingReadingDiscussthequestionsasaclass.Checkthatstudentsknowtheword"spam"whichisoftenusedtorefertounwantedemails.Studentsshouldalsobefamiliarwiththewords"junkemail"whichmanyemailprogramscannowidentifyandpreventfromarrivingininbox.StudentsreadthearticleandanswerquestionsAnswers1B 2B 3ADiscussthequestionwiththeclass.DrManiisinterestingcaseintermsofunwantedemailsbecausepartofthemoneyhemakesfromsendingspamgoestocharity.Forthisreason,studentsmighthavetotwiceaboutdeletinghisemails.ThistaskresemblesapossiblediscussioninthefinalpartoftheSpeakingTest.ReferstudentstotheExamSuccesstip,butyoumightwanttogivethemmorethanthreeminutesatthisstagetodiscusstheirnewsletter.Itwillbehelpfulifonestudenttakesnotesonwhatitwillincludeandwhowillreceiveit.Thisinformationcanpresentedtotheclassattheend.ExtensionWithpre-worklearnersoncollegecoursesoroncourseswhereyouhaveplentyoftimeforprojectitmaybeappropriatetosetupaprojectwherestudents

produceanewsletter,possiblyfortheirplaceofstudy.Thislessonwouldbeagoodmomenttointroducetheconceptandfindoutwhatstudentswouldlikeinclude.CorrectingandrewritingWritingStudentswillfindthesixmissingwordsinthefivelinesofthearticleonpage92.Answers1email 2capitals 3spam(or)emailnewsletters4important 5subject 6inboxStudentstrytoaddmoretipstothesixlistedexercise5.PossibleanswersWithemailstopeopleyoudon'tknow,useexpressionssuchasDear...,Iamwritingto...,IlookforwardtoOrganiseyouremailsintofolders.Sendmanyattachmentsinseparateemails.Onlyccemailstosomeoneelsewhenit'snecessary.Studentsreadtheemailandstudytherulesinexercise5.AnswersThepersonbrokethefollowingrules:He/Shedidn'tcheckforthingslikespelling,grammarandformality(eg.received/Ilookforwardtoseeyouthen/Hi.).and 4 He/She used capitals and marked IMPORTANT!5Thesubjectlinewasn'tshortandclear.8Studentsre-drafttheemailinexercise7toimproveit.Itisuptothestudentstodecidehowwellthepeople(MrKayandJ)alreadyknoweachother.Ifdoubt,remindstudentsthatasageneralruleit'sbesttouseasemi-formalorneutralbusinessregister.ThisalsotrueoftheBECVantagewritingtest.PossibleanswerDearMrKay,Furthertoyourmessageregardingnextweek'sdevelopmentmeeting,IcanconfirmthatIwillbeabletoattend.PleasealsofindattachedScentAir'sproposal,whichwecandiscussinmoredetailweek.Ilookforwardtoseeingyou.BestregardsJohnTaylorWritingtestExamPracticeBegin byasking studentsto read the paragraphaboutthispartoftheexam.ReferthemtoExamSuccesstipandaskthemtoanswerthefourquestionsinthetipwithreferencetotheexamtaskonpage95.Answers-WhattypeofbusinessdocumentdoIneedtowrite?Areport.-Whatismyrole(job)inthescenario?Arepresentativefromamarketresearchpanycarryingoutresearch.