Gartner+个人影响力：建立你的领导品牌（演讲PPT）

GartnerWebinarsbleobjectiveoenablerformanceonyouriticalprioritiesRESTRICTEDDISTRIBUTION2©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.2EnhanceyourwebinarexperienceAskaQuestionDownloadAttachmentsWatchAgainRESTRICTEDDISTRIBUTION3©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.3PersonalInfluence:EstablishYourLeadershipBrandrtner lSkills 66% 45% 43% 29% 26% 21% 4%mrespondentsselectinguptothreeorganizationalchangesexcludingnotsureQNowthinkingaboutyourroleinthenextbigchangeswhatskillsdoyouneedtoimprovetobesuccessful?SourceGartnerWhatsNextforCIOsSurveyGartnersResearchCircleMembers)4©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.5©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.Influence(n.)Thecapacitytohaveaneffectonthecharacter,ngortheeffectitself.6©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.3Presence1YourStrongestInfluenceIsYOU3Presence1peopledobecauseceswithyou.OU22PersonalBrandpeopleknowinkbasedonyourstatusandreputation.Whatpeoplefeelbasedonyourappearancesandcommunications.PersonalBrand7©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.8©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.“Brandingiswhatpeoplesayaboutyouwhenyou’renotintheroom.”JeffBezosWhatWouldTheySayAboutYou?InThreeWords9©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.PersonalBrandPersonalBrandPPITFALLIdon’tneedabrand,IjustneedtobemeTRUTHYourbrandislikelynotwhatyouintendnorneed10©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.11©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.d1212©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.IntegrousIndividual“ASafePairofHands!”IntegrousIndividualthenticIIntelligent12©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.1313©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.Also,SafePairsofHands13©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.ListentotheWayOthersDescribeYouCraftaDifferentiatingListentotheWayOthersDescribeYouOObservetheReasonsPeopleCometoYouReflectReflectonYourObservationsRegularly14©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.UsetheBrandInformationYouAlreadyHaveInterviewforBrightSpotsandBlindSpots15©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.116©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.StyleChoiceAWordAboutBrandAuthenticityStyleChoiceGainComfortFromYourMultipleIdentities16©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.Presence17©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.18©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.“Ittakessomethingmorethanintelligencetoactintelligently.”PPITFALLEffectivecommunicationisrational,preciseandfactualPresenceTRUTHPeopleareirrational19©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.2020©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.ed20©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.PeopleSeekComfortandWillDisagreeoveltymakepeoplethinkhardandthatmakesthemuncomfortable21©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.PerformfortheRoleYouIntendCommunicateforUnderstandingCommunicatePerformfortheRoleYouIntendCommunicateforUnderstandingandBodyTapTapIntoaFullRangeofCommunication22©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.ESCALABLEFACTSCommunicateESCALABLEFACTSCLAIMCONNECTIONEVIDENCEACTION23©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.2424©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.StyleChoiceAWordAboutConfidenceStyleChoiceTheGapBetweenImpressionManagementandEmotionalIntelligenceCanBeNarrow24©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.Impact25©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.“Ichoosealazypersontodoahardjob.Becausealazypersonwillfindaneasywaytodoit.”BillGates26©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.PPITFALLMyhardworkspeaksforitselfImpactTRUTHHardworkneitherspeaksnoropensdoors27©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.ExperimentintheGraySpaceBuildaBoardofDExperimentintheGraySpaceBuildaBoardofDirectorsofYou!SelectiveEffortQuiQuitYourOldBrand28©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.2929©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.StyleChoiceAWordAboutSelfPromotionStyleChoiceWorkHarderatRelationships29©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.30©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.anditsaffiliates.31PersonalBrandg31PersonalBrandgdthatyouintend.andrelationships.OU PresenceforbrandwithAskthespeakerRESTRICTEDDISTRIBUTION31©2022Gartner,Inc.and/oritsaffiliates.Allrightsreserved.seglobalGartnerat32RESTRICTEDDISTRIBUTION©2021Gartner,Inc.and/oritsaffiliates.Allrightsreserved.RESTRICTEDDISTRIB