关于全国广播电视大学英语专业学生优秀项目设计(商务方向)评选课件

关于《全国广播电视大学英语专业学生优秀项目设计（商务方向）评选》的几个问题2006年10月于福建邵武关于《全国广播电视大学英语专业学生优秀项目设计（商务方向）评选》的几个问题评选的总体情况回顾课程的性质和目的要求回顾对商务项目设计书的要求推荐设计书的优点存在的问题几点建议评选的总体情况一等奖一名，二等奖三名，三等奖六名，优秀奖十六名。比上次抽查的情况有明显进步。各有所长，综合评比，相对平衡。重点看最后的定稿，由于教师修改的度有所不同，因此排在前面的学生实际水平不一定比后面的高。回顾成绩评定标准核心小组座谈：5%顾客状况分析：5%SWOT分析：10%项目实施流程图：5%项目框架图：10%风险分析：5%项目计划书：60%回顾对最后文本的要求l

它大体应包括：附信、封面、摘要、介绍、正文、预算、申请人资历与经验、附录等部分。正文是其中的重点。但附信和摘要也很重要。附录可包括项目涉及过程中的阶段成果和素材，如调查会记录等。推荐设计书的优点选题新颖与本职工作相关摘要清晰图表设计吸引人语言得当、正确教师辅导和修改认真档案材料齐全与本职工作相关虾饲料—水产饲料公司单证制作培训中心—银行港口铁路扩展—集装箱码头汉语培训中心—培训中心南方电大普遍在商务方向的项目设计比较好。摘要清晰ExampleOne：Duckfeed：highcostandlowsellingpriceShrimpfeed:lowcostandhighsellingpriceWhentheproductionlineiscompleted,itcanproduce3tonsofshrimpfeedperhour.Theannualproductioncapacityis12,000tons.Theinvestmentis4millionRMByuan,AllthefundswillbeborrowedfromC&BGroupCo.Ltd.,takingtheshrimpfeedequipmentasthecollateral.Repaymentofcapitalandinterestwillbe272,000yuanperyear.Therepaymentperiodwillbefifteenyears.摘要清晰ExampleTwo:OnWeGoEnglishTrainingCenterwillbesetupinChenghaiDistrictandChaoyangDistrict,Shantou,toofferflexiblestylesofteachingbyateamofnative-speakingandnon-nativespeakingEnglishlanguageteachingprofessionals.Itwilloccupy1,000squaremetersindowntownChenghaiDistrictandChaoyangDistrictrespectively.Theprojectwillallowustogainarevenueof1,440,000yuanandaprofitof180,000yuaninthefirstyearaftertheplanisaccomplished.Thesefigureswillberaisedby15%inthenexttwoyears.Thetotalinvestmentoftheprojectis600,000yuan.

语言得当正确Example：WeplantosetupOnWeGoEnglishTrainingCenterinChenghaiDistrictandChaoyangDistrict,Shantouwithinthreemonths,offeringflexiblestylesofteachingbyEnglishlanguageteachingprofessionals,bothChineseandEnglishnativespeakers.ThebusinessgoalofthecenteristoprovidetrainingincommunicativeEnglish.Therearefourreasonstolaunchthistrainingcenter.First,astheworldisbecomingaglobalvillage,English,asaninternationallanguage,isincreasinglyimportant.Inaddition,China’saccessiontotheWTOandBeijing’ssuccessinbiddingforthe2008OlympicshavealsoboostedtheenthusiasmofleaningEnglishinthecountry.

语言得当正确Example(cont’d)Second,therearesomanyindustrialcompaniesandhouseholdworkshopsexportingtheirproductstoforeigncountriesinChenghaiDistrictandChaoyangDistrict.AccordingtotheShantouHumanResourcesWebsite,thedemandforforeigntradeprofessionalswithgoodEnglishproficiencyinthesetwodistrictsisover20,000,muchmorethanthesupply.Third,thereisonlyonelanguagetrainingcenterinChenghaiDistrict,whileinChaoyangDistrict,thereisnone.Lastbutnottheleast,vocationalEnglishtrainingisanewlyemergingmarketofferingthepotentialforagoodreturnofthecapital.教师辅导和修改认真内容，文字，建议。Youroutlinelooksgreat!Youhavealreadydonealotofwork.Itisimportanttobeveryclearastowhatyourprojectis.Iknowfromyour“Discussion”sheetthatyouareexpandingthefeedline,butinyoursummaryyouwillhavetomakeitclearwhetheryouareaddinganotherlineinthisoldbuildingoryouareshuttingdownanddoingarenovation.Ifyouareusinganoldbuildingandequipment,didyouhavetobuyitordiditbelongtoyourcompany?Ifyouhavetoshutdowntorenovatetheexistingplant,thisisalsoafinancialcostthatmustbeconsidered.存在问题程序不够规范“借用”较多语言质量问题内容方面的问题教师指导力度程序不够规范Coveringletter不齐全；教师评语和辅导记录有的有后补的迹象；报送材料的项目不一致；各校对答辩要求不一致，一般都很简单；有的答辩记录只记录了问题，没有记录学生的回答。“借用”较多不少选题与教材比较接近；因此文字也与教材比较接近；SMART（specific,measurable,agreed,realistic,time-bound)分析“借用”课文。内容方面的问题

缺coveringletter；SWOT分析不够详细；内容前后矛盾；