哈根达斯简介1课件

ReubenMattus

History“Häagen-Dazs”thebirthofpurelyaccidental纯属偶然.RubensistheinventorofHäagen-Dazs,whoisnowinPoland波兰.In1921,RubensandhismotherimmigratedtoNewYorkandbegansellingfruitice.Withthedevelop-mentoficebox冰箱,Rubens’scareerhasalsoexpanded.The1950s,somebusinessmenhavetriedmanywaystoreducethepricesoficeinordertomeetthedemands满足需要ofconsumers,forexample,addingpreservatives防腐剂andincreasingtheaircontent空气含量intotheice.However,Heusedthepure

andnatural

materialstocreatethebesticecream.In1961,hecalledhisicecreamHäagen-DazswhichisfromaDanish(丹麦).Inhisopinions,thisnamecouldawakethefeelingoffresh,natural,healthyandhigh-quality.AndtheearliestHäagen-Dazsicecreamhadvanilla(香草),chocolateandcoffeethreetastes,thisisthefirstHaagen-Dazsthreetastes.Nowadays,itsproductsthroughouttheUnitedStatesandSouth-eastAsia,sellingthebestin44countries.StoresthroughoutNewYork,London,Paris,Tokyoandotherplaces,withannualsales年度销售量ofmorethan1billionUSdollars.Häagen-Dazsbecomesoneoftheworld'smostpopularicecreambrand.AllkindsofproductsIcecreamIceCreamMoonCakeTheyweremadeupofvanillaandstrawberryicecream.以黑巧克力、白巧克力、奶巧克力为外皮，分别裹以香草、草莓和cookies&creamicecream.来自世界各地的经典口味，再裹以芒果雪芭

草莓巧克力、蓝莓巧克力、等脆皮内蕴八种进口冰淇淋口味：芒果、哈密瓜、草莓、意大利甜酒蜜果、仲夏野莓、香草、夏威夷果仁、咖啡。IceCream’sChaffyDish

Inthelightofservingorder:1.汤底是以纯巧克力煮溶，再加上牛奶、少许桔子甜酒熬成浓稠的巧克力浓浆3.

冰淇淋火锅由几种不同口味的冰淇淋、水果、巧克力酱、小点心等组成。“底锅”下是一个小酒精炉，底料是褐色黏稠的巧克力。吃的时候用小勺把冰淇淋放在火锅里涮了一下，外热内凉，别有一番风味。3tiersofBritish-styledelightsfeaturingdelectableicecreamtarls,mouth-wateringfreshfruittastesandflavorfuldessertofferings,allcomplimentedwithBlackTeatocompleteamuch-lovedEnglishnitual.AvividDimSumstyleselectionofVanillaandchocolateicecreamtreatsdelightfullyaccentedwithdicedamond,cookiescrunch,custardcream,yellowpeach,bananaandachocolatecoatingcapturingtheessenceofChinesetradition.Piledhightotheheavens,goldenChouxpastystuffedwithicecreamanddrapedintastytoppings,isaFrenchCroquembouche-"runchinthemouth"-dreamcomestrue.Vodka,chocol-ateandstrawberry,kiwiicecreamsweetlycomealivewithatouchofvodkainflames.BelgianchocolateandBrandiedBlackCherryicecreamareservedwithfabulauslyflavourfuldarkcherriesformaperfectGermandessertmasterpiece..BelgianchocolateandBrandiedBlackCherryicecreamareservedwithfabulauslyflavourfuldarkcherriesformaperfectGermandessertmasterpiece.Elementsofthemyth1Thefirstis"allnatural"myth2Haagen-Dazscreateawayoflife.Alifephilosophy:Luxuryandhighquality3Haagen-Dazsthemostglamorouspartisrelatedto"internationalise"ThelifeoftheimaginationInCHINA1BeingaluxuryinChina2