印度数字服务联盟战略规划

2022-2025Strategicplan

DIGITAL

SERVICES

COALITION

TheDigitalServicesCoalitionexiststosupport,

educate,represent,andpositivelyinfluenceboth

thegovernmentandthedigitalservicemarketin

theirjointeffortstoimprovetechnologysolutions.

MESSAGEFROMTHEEXECUTIVEDIRECTOR

IampleasedtopresentthefirststrategicplanoftheDigitalServicesCoalition.Thisorganizationwasformedfromthecollaborativespiritofindustryexpertsbroughttogetherbyashareddesiretoserveandimprovegovernmentasitmakesitsjourneythroughdigitaltransformation.GovernmenthascomealongwayinembracingdigitalserviceswhichisevidentintherecentExecutiveOrderon

TransformingFederalCustomer

ExperienceAndServiceDeliverytoRebuildTrust

releasedinDecemberof2021.Throughupdatedpolicies,orders,laws,andprocesseswewillhopefullybeabletoseeamarkedimprovementtoaccessinggovernmentservicesatanylevel.However,internalchangesalonewillnotbeenough,andgovernmentwillneedtohavethoughtleadershipandguidancefromindustrytoadoptandadapttotherapidpaceofshiftingtechnologyinthe21stCentury.

Governmentmustbeheldaccountablefordesigninganddeliveringserviceswithafocusontheactualexperience

ofthepeoplewhomitismeanttoserve.

ExecutiveOrder#14058onCustomer

Throughtheachievementofgoalsinthisstrategicplanoverthenextseveralyears,theDSCwillbeabletoprovidetheeducation,support,andpartnershipcriticaltoimprovinggovernment’sdigitalmaturity.Ourcoalitionhasseveraladvantagesaswefocusontheprioritiesandopportunitiesneededtoprovidethisdigitalservicestewardshipincluding:

•Criticalsubjectmatterexpertiseinagilemethodologies,accessibility,human-centereddesign,security,development&operations(DevSecOps),andstrategicmarketing;

•Stronginternalvalueswithineachmemberorganizationthatupholdsacultureofhighperformancedeliveryandcustomerexperiences;and

•Adeepcultureofstorytelling,sharedinterests,andcollaboration.

LookingForward

Ourobjectivesinthisplanareintendedtoincreaseourvisibilityinthedigitaltransformationmarket,providemeaningfuldialogueanddeterminationsaroundthebestpracticestouphold,createeducationalcontentandotherprogramingcontributionstothedigitalserviceecosystem,andsupportdiverseandinclusivehiringmethodstoprovideopportunitiesforthoseinterestedinworkinginthefieldofgovernmenttechnology.

Webelievethatthemillionsofpeoplewhointeractwithgovernmentshouldnotbehamperedbyinefficientexperiencesandprocesseswhenthesolutionsandtechnologiesexisttohelpthem.WorkingtodecreasethebarrierstofasterdeliveryisthebondweattheDSCshare.

AlongwiththeBoardofDirectors,Iwouldliketothankallofthemembercompaniesandthevolunteersthathelpedpullthisplantogetherandwhowillcontinuetohelpasweexecuteonourvision.TogetherwehavebuiltapathforwardforourorganizationthatIamexcitedtosetintomotion.

TraciWalker

ExecutiveDirector,

DigitalServicesCoalition

Thispageislefblankintentionally

11

our

manifesto

13

our

initiatives&programs

15

our

Strategicplans&goals

tableOFCONTENTS

TheDigitalServicesCoalitionexiststosupport,educate,represent,andpositivelyinfluenceboththegovernmentandthedigitalservicemarketintheirjointeffortstoimprovetechnologysolutions.Ourprimaryeffortsinthisendeavorfocusonthesupportandempowermentofourmembercompanies.Arobustandactionablestrategicplanfortheorganizationallowsustomeasureandincreasethevalueweprovidetoourmembercompaniesandthegovernmentdigitalservicescommunityatlarge.

06

ourcommunity

07

ourhistory

09

ourPurpose,vision,

&mission

10

ourcorevalues

Whatfollowsisadescriptionofourthree-yearstrategicplan.Wehavealsoincludedanoverviewofourplanningprocess,ourhistory,andourvaluestoprovideinsightintothedriversthatledtothefoundingoftheorganization,wherewearetoday,andourgoals.

answeringthecallbybuilding

acommunity

ourHistory

BUSINESSBACKGROUND

TheDSCwasincorporatedin2019asaninitial16foundingcompaniescametogethertotakeactiontowardschangingthewaythegovernmentlookedattheacquisitionanddeliveryoftechnology.

AcommonsetofvaluesandprincipleswerecreatedtoexemplifytheuniquecharacteristicsofthekindsofcompaniesthatparticipateintheDSCwhicharefocusedonhighqualitydelivery,enduserexperiences,andbusinesspracticesthathighlightthestewardshipoftaxpayerdollarsentrustedtothemassignatoriesongovernmentcontracts.

TheDigitalServicesCoalition(DSC)

isa501c(6)tradeassociationcreated

tobringtogetherlike-mindedfederal

contractorsworkinginthedigital

servicesmarket.

ItsfoundationwasbasedontheAgileContracting

Communityofpracticeformedin2017totalkabout

bestpractices,commonexperiences,andhow

improvementscanbemadeinthegovernment’s

adoptionofdigitalservices.Forthisreasontheideawas

conceivedoftransformingthecommunityofpractice

intoanon-profittradeassociation,withacalltoaction

togobeyondself-interestandprofittoserveabetter

purpose:betteroutcomesforcitizens.

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StrategicPlan|2022-20258

presentday

Over2020and2021,despitepandemic-relatedchallengesthatallorganizationsfaced,theDSCfurthereditsmissionbyhiringitsfirstExecutiveDirector,TraciWalker,andconductingmultipleroundsofnewmembershipdrives.Ms.WalkercamefromtheUnitedStatesDigitalServicewhereshewastheDirectorofDigitalServiceProcurement.Shebringsanetworkoffellowdisruptors,champions,andlike-mindedindividualsfromindustry,themultiplelevelsofgovernment,legislative,andnon-profitsectorsthatcanhelpnavigatethecomplicatedbureaucraciestoprovideopportunitiesfortheDSCtosucceed.

Now,in2022,theDSC’smembershipconsistsof28companieswhichrepresentmultiplesizeandsocio-economiccategories.TheDSCbroughtinmanyeducationalopportunitiesforitsmembersthroughavarietyofguestspeakersfrombothgovernmentandindustry,heldin-personandvirtualnetworkingsessions,andmaintainsanactiveSlackchanneltosharenews,wins,frustrations,andcommunitybuilding.Additionally,theDSCparticipatedinjointeffortsandcommunicationswithorganizationsliketheAllianceforDigitalInnovation,theUSDigitalServiceandothers.

Attheendof2021,theCoalitionconducteditsfirststrategicplanningprocesstodefinethegoalsthatwilldrivetheorganizationasitcontinuestogrow.Theresultisthis3-yearStrategicPlanthatwillbeusedtoiterateandtestnewinitiatives,programs,education,andcommunitybasedactivitiesgearedtowardsimprovingtheimpactofdigitalservicetransformationinthegovernmentandthedigitalservicemarketasawhole.

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purposeoverprofit

Changeishard.Systematicchangeisevenharder.That’swhywehaveteameduptobringtheinnovation

andagilitythat’sbecomethebackboneofcommercialdigitalservicestothegovernment.

OurPurpose

Weenvisionasocietywheregovernmentimprovesthelivesofthepeopleitservesandtheirhumanexperienceisvalued.

ourmission

Ourmissionistobetrustedpartnersofthegovernmentbyprovidingthetechnicalknowledgeandthoughtleadershipnecessarytocontinuouslymaturethedeliveryofdigitalservicesthatareaccessible,functional,andworkseamlesslytosupportthefullrangeofcustomerexperiences.

ourVision

Byelevatingcompaniesbroughttogetherbysharedvalues,theDSCstrivestoguidethegovernmentandthedigitalservicemarketthroughdigitaltransformationstofundamentallyimprovethetechnologies,data,processes,andorganizationalchangesnecessarytosuccessfullydeliverworld-classoutcomes.

ourcorevalues

corevalues

COMMUNITY

Establishacollaborativecommunityofinnovativevendorstoinfluencedigitalservicesinthegovernment

EDUCATION

Educatethecivictechecosystem,includinggovernmentagencies,othervendors,andusers,onbestpracticesindigitalservices

ADVOCACY

Promotepoliciesthatremovebarrierstoinnovationingovernmentwhileincreasingadoptionofbestpractices,methodologies,andprocesses,suchashuman-centereddesignandagiledelivery

PARTNERSHIP

Cultivateenduringrelationshipswithinourcommunityofvendorsandgovernmentpartnerstomaintainlong-termsuccessindigitalservicedelivery

IMPACT

Makeameaningfuldifferenceinthedailylivesofusersthroughimprovedinteractionswithgovernment,prioritizingequitabledeliverytothosewhohavetraditionallybeenunderserved

StrategicPlan|2022-202510

ourmanifesto

communityoverCredit

Eachwinmovesusallcloser

todigitaltransformation

innovation

over

riskmanagement

Changecomesfrom

takingchances

Purposeoverprofit

We’remission-driven,not

money-driven

delivery

over

deliberation

Perfectiononlyexistsonceuserstellyouit’sperfect

Users

overstakeholders

Ifwedon’tmeetuserneeds,businessgoalswillnevertrulybemet

outcomesoveractivities

Successiswhatyouaccomplish,nothowmuchyoudidtogetthere

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servicescoalitionismaturing.

inItiatives&programs

TheDSCismaturingfromastart-upintoanorganizationwithdirectinfluenceandimpactonthegovernment’stoughestdigitaltransformationproblems.Thesearethetopfivegoalstomoveusforwardintheyearahead.

thedigital

StrategicPlan|2022-202512

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initiatives&programs

membership

Weplantocontinuallybringincompaniesasmembersthatarealignedwithourvaluesbyhavingatransparentapplicationandmembershipprocess.Toachievethisgoal,wewillincreaseourrecruitment&networkingefforts,updateprocessesandpolicies,conductuserresearchandretrospectivestogatherdataanditerativelyimprove.Ourorganizationisdedicatedtoupholdingpracticesthatgobeyondtheideaofworkingonlyforprofit.ItisimportantthatnewmembersendorsetheseidealsandlooktotheDSCasmorethanabusinessdevelopmentorganization.

communications

WeplantocreateandimplementacommunicationandstorytellingstrategywhichwillincreasetheawarenessoftheDSC,itsmembers,anditsactivitieswithkeygovernmentrepresentatives.WebelievemuchoftheworkdonebymembersoftheDSCshouldbeself-evidentintheimprovedoutcomes,itisimportanttotellhowwegotthereandwhowehelpedinourjointeffortswiththegovernment.

education

Weplantocraftthesharedlanguagefordigitalservicesanddigitaltransformationamongserviceprovidersandthepublicsectorwhichhighlightswhatthebestpractices,commonexpectationsforhighqualitydelivery,andcustomerexperiencesforgovernmentdigitaltransformationshouldlooklike.Oneofthechallengesthatplaguestheacquisitionprocessandtechnologyimplementationisanunclearunderstandingofwhatsubjectmatterexpertiselookslike,howtodefineandhireforit,andhowitresultsinworldclasssolutions.

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fundraising

Weplantocreatesustainablefundingsourcesthatalignwithourmissionandvaluestocontinuetofinancetheoperationsandstaff.Inordertonothavetorelysolelyonmembershipfeesasthesourceoffunding,alternativesourceswillberesearchedandevaluatedaspotentialrevenuestreamstosupporton-goingservices.

communitymanagement

WeplantoestablishandenforcecommunitystandardswhichwillholdmemberstoconsistentlypracticingandexemplifyingthevaluesoftheDSC.This,inpartnershipwiththeMembershipprocess,willensurethecommunityandcultureoftheDSCremainstruetothemissionandvision.

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1

strategicpriorities&goals(‘22-25]

ThefollowingisthefulllistofobjectivesidentifiedbystrategicthemefortheDSCtooperationalize.Theseweredevelopedtoputclearandactionablegoalstomaintainthecurrentmissionandachievethevisionwesetforourselves.Eachyear,wewillreviewwhathasbeenaccomplishedandwhereweneedtoimprove,reprioritize,orisdeterminedtobesuccessfullyincorporatedintoourorganization.

membership

Continuallybringingincompaniesthatarealignedwithourmission/visionandvaluesbyhavingacontinuousimprovementandtransparentprocess,includingretrospectivesandotherfeedback.Improveandrefinethesponsorshipprocesstobothkeepmembershipaccountablefortheacceptedmembersandavoidsburdeningthemembercompanies

Establishdiversityofmembershipgoalstoimprovethedepthandbreadthofthecoalition.Thisincludessocio-economicbusinesses,acceleratorsorincubators,associatemembers,educationalinstitutions,orgovernmententities

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Education

Usherinasharedlanguagefordigitalservicesanddigitaltransformationamongdigitalserviceprovidersandpublicsectoragencies(Federal,State,andLocalagencies)

DevelopEducationalContentandProgramstomentorandenhancethecapabilitiesofDSCMembersandourconstituentsCreateamentorshipeducationframeworktoattractthebestworkforcetoDSCcompaniesandpublicsectoragencies

Communications

Developandmaintainastrategyassociatedwithcommunicationtargetsandgoals

IncreasevisibilityandawarenessofDSCandmembercompanieswithkeyleadersinagencies

2

3

IncreasevisibilityofDSCworkwithmembercompaniesand

employeesofmembercompanies

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4

5

technicalsupport

Makethewebsiteamoreusableandeditableplatformthat

facilitatestherapidupdatingofcontent

Effectivelyintroduceandusetoolsandtechnologiesthat

supporttheDSCcommunity

EnhancethestoretobemoreadaptableandpricecompetitivetoavarietyofordertypesrangingfromDSCcompaniesinterestedone-offitemstobulkswagitemsneededforeventsandconferences

governmentinteractions

Establishavision/roadmapfordigitaltransformationthat

thegovernmentcanapplyacrossstate,county,andfederal

Actasstewardsonbehalfofthebestinterestofthepublicby

exemplifyingthestandardsfordigitalservicetransformation

andholdinggovernmentandourselvesaccountabletothem

CreateaportfolioofDSCservicesweoffertosupportgovernmentadoptionofdigitaltransformation:itincludesmarketintelligence,education,conferences,shadowing,re-skilling

6

fundraising

Createsustainablefundingsourcesthatalignwithourmissionandvaluetocontinuetofinanceouroperationsandstaff

businessdevelopmentsupport

ImprovestrategicrelationshipsamongDSCmembersforthe

purposeofimprovingandincreasingBDformembercompanies

Create/opennewdigitaltransformationmarkets,while

acceleratingthetractionofexistingcustomersandtheiragencies

Ensurethegovernmentisofferingfairandequitableopportunities

forDSfirmsofallcompositions

7

OrganizetheDSCmembershiptoparticipateinfundraisingactivitiesandsupportingtheDSCfinanciallybeyondmembershipdues

Identifyscalablemethodsandchannelsoffundraisingefforts,rangingfromannualgalas,foundationsanddonors,andothersmallerscaleevents