2023年BEC中级近年真题word

南京信息工程大学滨江学院2023 ─2023 学年第 2 学期BEC课程试卷试卷类型A (注明AB卷) 考试类型综合练习（注明开、闭卷）注意1、本课程为选修（注明必修或选修，学时为51 ，学分为 32、本试卷共2 页；考试时间120 分钟； 出卷时间：2023年6月3、姓名、学号等必须写在指定地方； 提交时间：2023年7月1日4、本考卷合用专业年级： 2023级国际经济与贸易 任课教师：题号一二三四五六七八九十十一十二总分得分阅卷人（以上内容为教师填写）专业学号国际经济与贸易年级 班级姓名请仔细阅读以下内容：请仔细阅读以下内容：1、考生必须遵守考试纪律，具体内容见《南京信息工程大学滨江学院考试纪律规定2、所有考试材料不得带离考场。3、考生进入考场后，须将学生证或身份证放在座位的左上角。4、考场内不许抽烟、吃食物、喝饮料。5、考生不得将书籍、作业、笔记、草稿纸袋入考场，主考教师允许带入的除外。6、考试过程中，不允许考生使用通讯工具。7、开考15分钟后不允许考生进入考场，考试进行30分钟后方可离场。8、考生之间不得进行任何形式的信息交流。一、PartOne:Economics,pleaseanswerthefollowingquestions(10%30%)1Pleaseexplainhowabsoluteadvantageandcomparativeadvantagediffer,andgiveanexampleinwhichonepersonhasanabsoluteadvantageindoingsomethingbutanotherpersonhasacomparativeadvantage.答：(1.)Differences:Thesameproducermayhaveanabsoluteadvantageinthesametime,butitisnotpossibletohaveacomparativeadvantageintwoofthetwoitems.Absoluteadvantagereflectsthelevelofproductivity,comparativeadvantagereflectstherelativeopportunitycost.(2.)MuhammadAliboxingmatchorwhetheritistocleanupthegarbageinfrontoftheirownthantheneighborboyMikemoreefficient.Ali,half-houreventwillreceive$50,000,hecouldfinishwithinhalfanhourtocleanupthegarbage.AliandMikecleaningupgarbagehome1hour,atthesametime,hecangoouttoworkwelltoo$10.Ascanbeseen,Alihasabsoluteadvantageinboth.ButMikerubbishopportunitycostis$10,theopportunitycostofAliis$50,000.Thus,intherubbishMikehasacomparativeadvantage.2、WhatarethebasicfunctionsofnationalFiveYearPlan?（1）nationaleconomyexperiencedsustained,rapidandsounddevelopment,overallnationalstrengthcontinuedtogrow.economicrestructuringwasextensivelycarriedforward,andasocialistmarketeconomywaspreliminarilyestablished.weopenedwiderto theoutsideworld,andthepatternof all-roundtookbasicshape.livingstandardscontinuedtoimprove,andgenerallypeoplebeganleadarelativelycomfortablelife.thedevelopmentofscience,technologyandeducationwasaccelerated,othersocialundertakingsprogressedinacomprehensiveway.predictiveguidancefunction,namely,thenationalFiveYearPlannotonlypredictthecomingdirectionofnationdevelopment.butalsocanguidethemarketsubjectandfollowitandtakeactions.policycoordinationfunction,thatissay,intheprocessofrealizingtheobjectivesofnationalplans,itcanhelpcoordinateallaspectsofthepolicyinordertoachievetheestablishedtargets.3、Giveanexampleindustrywhichcontributesmosttothesocialeconomydevelopmentmostandtrytobackupyouropinionbyquotingthelateststatisticstosaywhichindustrieshavemuchpotential?Inmyopinion,Theculturalindustrycontributesmosttothedevelopmentofaleconomy.ThefllowchartisthedevelopmentofNanJingculturalindustryandthestatisticsisfrom1993to2023.Fromthechart,youcanseethattheculturalindustrycontributesmosttothedevelopmentofsocialeconomy.二、PartTwo:Management,pleaseanswerthefollowingquestions(10%each,30%)1、Inyouropinion,whatisthesinglemostimportaspectofthedefinitionofmanagement?Why?WhichofMintzbergstenmanagerialrolesdoyouthinkyouarebestequippedtoplay?Explain.AnswerManagementinallbusinessandorganizationalactivitiesistheactofgettingtogethertoaccomplishdesiredgoalsandobjectivesefficientlyandeffectively.Managementistheprocessofworkingwithandthroughotherstoachieveorganizationalobjectivesinachangingenvironment.Centraltothisprocessistheeffectiveandefficientuseoflimitedresources.achievingorganizationalobjectivescanensuresthatthecorporatecouldreasonablyandautomaticallymatchupthedepartmentstocoordinatethepaceofdifferentwork,formingaunifiedwhole.IthinkIcanbebestequippedtoplaytheroleofResourceallocator.Theallocationofhumanresourcesistofullymakeuseofphysicalstrength,intelligence,knowledge,creativityandskills,andpromotehumanresourcesandmaterialresourcestoachieveamoreperfectcombination,tomaximizethesocialbenefitandeconomicbenefit.Reasonableallocationofhumanresourcesisoneofthebasicelementsofsocialvitality.Itnotonlycanmakethehumanresourcestructureofsocialorganizationwithinthereasonable.Itcanmaximizetheuse,givefullscopetothetalents,sothateachperson'sintelligenceandpotentialintofullplay.2、Whatismarketsegmentationallaboutandhowcoulditbeusedinacertainbusiness?Howcanacompanyencouragebrandloyaltyandrepurchase?答：(1)Marketsegmentationisamarketingstrategythatinvolvesdividingabroadtargetmarketintosubsetsofconsumerswhohavecommonneedsandapplicationsfortherelevantgoodsandservices.Dependingonthespecificcharacteristicsoftheproduct,thesesubsetsmaybedividedbycriteriasuchasageandgender,orotherdistinctions,likelocationorincome.Marketingcampaignscanthenbedesignedandimplementedtotargetthesespecificcustomersegments.(2)Brandloyaltyiswhereapersonbuysproductsfromthesamemanufacturerrepeatedlyratherthanfromothersuppliers.Thus,encouragingbrandloyaltyandrepurchaseisdramaticallyforacompany.Andwecantakesomemeasuresasfollow:1.Afrequentflyerprogram.Frequentflyerschemeisthemostdirectandeffectivewaytokeepcustomerloyalty,itcannotonlyimprovethevalueofabrand,alsocanletconsumerfeel,hisloyaltywasrewarded.2.Establishingmemberclub.Memberclubisaneffectivemethodtobuildcustomerloyalty,like"frequentflyerscheme",toallowcustomerstotrulyfeelthattheyarevalued.Andincontrast,itcanletcustomershaveahighersenseofparticipation.3、Trytochooseacompany,andgiveanexampleofvocabularyofStrategicManagement.Answer:CoreelementsofMcDonald’sstrategy.Firstly,McDonald’ssetatargettoadd2500restaurantsannuallyandpromotefrequentcustomervisitsviaattractivemenuitems,low-pricespecialsandExtraValueMeals.Then,McDonald’sarehighlyselectiveingrantingfranchisesandlocatedonsitesofferingconveniencetocustomersandprofitablegrowthpotential.Besides,McDonald’salsofocusonlimitedmenuandconsistentquality,theyalsohavecarefulattentiontostoreefficiency.What’smore,McDonald’shavegreatuseofMcprefixandextensiveadvertising.AndMcDonald’shirecourteouspersonnelandpayanequitablewageandprovidegoodtrainingforallemployees.PartThree:Businessanswerthefollowingquestions:(20%each,40%)1、PleasenameatleastFIVEquestionsthatyoushouldaskyourselfidentifyyouremploymentinterests.Whatinformationshouldacandidategatherinpreparingforajobinterview?答：(1)Fivequestions:Whatdoyouwanttogetfromthejob,anddoyouthinktheseareimportant？Areyouclearwhatyouwanttodo.What’stheworstthatwillhappenifyoukeepgoinganddon’treachyourgoal?Doyouhaveacleargoal,andwhatdidyoudofor