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2008年6月四级真题答案篇一:2008年6月英语四级听力真题以及答案】sectionaa)givenhisankleagoodrest.c)continuehisregularactivities.treathisinjuryimmediately.d)becarefulwhenclimbingsteps.a)onatrain.b)onaplane.c)inatheater.d)inarestaurant.a)atragicaccident.c)smith'sunusuallifestory.asadoccasion.d)smith'ssleepingproblem.a)reviewthedetailofallherlessons.c)parenoteswithhisclassmates.d)focusinthemainpointsofherlectures.a)themanblamedthewomanforbeingcareless.b)themanmisunderstoodthewoman'sapology.thewomanofferedtopayfortheman'scoffee.d)thewomanspiltcoffeeontheman'sjacket.a)extremelytedious.c)lackingagoodplot.hardtounderstand.d)notworthseeingtwice.a)attendingeverylecture.c)readingveryextensively.b)doinglotsofhomework.d)usingtest-takingstrategies.a)thedigitaltvsystemwillofferdifferentprograms.b)heiseagertoseewhatthenewsystemislike.hethinksituealistictohave500channels.thenewtvsystemmaynotprovideanythingbetter.questions19to22arebasedontheconversationyouhavejustheard.a)anoticebytheelectricityboard.c)thedescriptionofathiefindisguise.b)adspromotingelectricappliances.d)anewpolicyonpensioners'welfare.a)speakingwithaproperaccent.c)makingfriendswiththem.b)wearinganofficialuniform.d)showingthemhisid.a)tobeonthealertwhenbeingfollowed.c)nottoletanyoneinwithoutanappointment.b)nottoleaveseniorcitizensaloneathome.d)towatchoutforthosefromtheelectricityboard.a)shewasrobbedneartheparkinglot.c)thepensionshehadjustdrawnwasstolen.b)allhermoneyinthebankdisappeared.d)shewasknockeddowninthepostoffice.questions23to25arebasedontheconversationyouhavejustheard.a)marketingconsultancy.c)luxuryhotelmanagement.b)professionalaccountancy.d)businessconferenceorganization.a)havingagoodknowledgeofitscustoms.c)havingbeentothecountrybefore.b)knowingsomekeypeopleintourism.d)beingabletospeakjapanese.a)itwillbringherpotentialintofullplay.c)itwillenablehertoimproveherchinese.b)itwillinvolvelotsoftraintravel.d)itwillgivehermorechancestovisitjapansectionbpassageonequestions26to28arebasedontheconversationyouhavejustheard.a)thelackoftime.c)thefrustrationsatwork.b)thequalityoflife.d)thepressureonworkingfamilies.a)theywerejustasbusyaspeopleoftoday.c)theydidn'tcomplainasmuchasmodernman.b)theysawtheimportanceofcollectiveefforts.theylivedahardlifebyhuntingandgathering.a)tolookforcreativeideasofawardingemployees.b)toexplorestrategiesforloweringproductioncosts.toseeknewapproachestodealingwithcomplaints.tofindeffectivewaystogiveemployeesflexibility.passagetwoquestions29to31arebasedontheconversationyouhavejustheard.a)familyviolence.c)herfather'sdisloyalty.thegreatdepression.d)hermother'sbadtemper.a)hisadvancedage.c)hisimprovedfinancialcondition.hischildren'sefforts.d)hissecondwife'spositiveinfluence.a)loveisblind.b)lovebreedslove.divorceoftenhasdisastrousconsequences.happinessishardtofindinblendedfamilies.passagethreequestions32to35arebasedontheconversationyouhavejustheard.a)itwaslocatedinapark.c)itwentbankruptallofasudden.b)itsownerdiedofaheartattack.d)itspottedplantswereforleaseonly.a)plantingsometreesinthegreenhouse.c)puttingupagoingoutofbusinesssign.b)writingawantadtoalocalnewspaper.d)helpingacustomerselectsomepurchases.a)openinganofficeinthenewofficepark.c)developingfreshbusinessopportunities.b)keepingbetterrelationswithhercompany.d)buildingabiggreenhouseofhisown.a)owningthegreenhouseoneday.c)cultivatingmorepottedplants.b)securingajobattheofficepark.d)findingcustomersoutoftown.sectioncwe'renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.physical(36),rawmaterials,andcapitalarenolongerthekey(37)inthecreationofwealth.now,the(38)rawmaterialinoureconomyisknowledge.tomorrow'swealthdependsonthedevelopmentandexchangeofknowledge.and(39)enteringtheworkforceoffertheirknowledge,nottheirmuscles.knowledgeworkersgetpaidfortheireducationandtheirabilitytolearn.knowledgeworkers(40)inmindwork.theydealwithsymbols:(41),anddata.whatdoesallthismeanforyou?asafutureknowledgeworker,youcanexpecttobe(42),processing,aswellasexchanginginformation,(43),threeoutofhourjobsinvolvesomeformofmindwork,andthatnumberwillincreasesharplyinthefuture.managementandemployeesalike(44)(44)inthenewworldofwork,youcanlookforwardtobeinginconstanttraining(45).anddon'twaitforsomeoneto“empower”you.youhavetoempoweryourself.答案11-15acbdd16-20badcd21-25ccadb26-30aadbd31-35bbcca36.labor37.ingredients38.vital39.individuals40.engage41.figures42.generating43.currentlywillbemakingdecisionsinsuchareasasproductdevelopment,qualitycontrolandcustomersatisfactiontoacquirenewskillsthatwillhelpyoukeepupwithimprovedtechnologiesandproceduresdontexpectthecompanieswillprovideyouwithaclearlydefinedcareerpath【篇二:08年6月英语四级真题(附答案)】s=txt>partIwriting(30minutes)directions:forthispart,youareallowed30minutestowritealetterofapologyaccordingtotheoutlinegivenbelow.youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinchinese.娱乐活动多种多样娱乐活动可能使人们受益,也可能有危害性作为大学生,我的看法。二.快速阅读(9:30-9:45)mediaselectionforadvertisementsafterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.wediscussherethemajortypesofmediausedinadvertising.wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-ofernet,anddirectmail.televisiontelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.whenyouconsiderthatnearlythreeoutoffouramericanshaveseenthegameshowwhowantstobeamillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.televisionprovidesanidealvehicleforthistypeofcommunication.buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.televisionsinfluenceonadvertisingisfourfold.first,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.thegolfchannel,forinstance.iswatchedbypeoplewhoplaygolf.homeandgardentelevisionisseenbythoseinterestedinhouseholdimprovementprojects.thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.newspaper?aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.thenewyorktimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryinionciues.locally,newspapersarethelargestadvertisingmedium.newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.newspapersareofenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.radioadvertisingonradiocontinuestogrowradioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andiheinternettoreachevenmorecustomersthantelevision.advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,ernetcompaniesarealsoturning10radioadvertising.radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.twomajorchanges—satelliteandinternetradio—willforceradioadvertiserstoadapttheirmethods.bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.magazinesnewsweeklies,women'stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine'sotherreaders.advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.advertiserusingtheprintmedia-magazinesandnewspaperswillneedtoadapttotwomainchanges.first,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.out-of-homeadvertisingout-of-homeadvertising.alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.manyconsumerstodaydonotsitathomeandwatchtelevision.usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,ernetasconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketasconsumersgetmoreoftheirnewsandinformationfromtheinternet,ernetaudiencestendtobequitehomogeneous,butsmall.advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.directmailafinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclientsmessagedirectmailincludesnewsletters.postcardsandspecialpromotions.directmailisaneffectivewaytobuildrelationshipswithconsumers.formanybusinesses.directmailisthemosteffectivefromofadvertising.1.televisionisanattractiveadvertisingmediuminthat.ithaslargeaudiencesitappealstohousewivesithelpsbuildupacompanysreputationitisaffordabletomostadvertisers2.withtheincreaseinthenumberoftvchannelsthecostoftvadvertisinghasdecreasedthenuiflberoftvviewershasincreasedadvertisersinterestinothermediahasdecreasedthenumberoftvadspeoplecanseehasincreasedearnalargerannualadrevenueconveymoredetailedmessagesusemoreproductiontechniquesgetmessagesoutmoreeffectively4.advertisingonradiocontinuestogrowbecausemorelocalradiostationshavebeensetupmoderntechnologymakesitmoreentertainingitprovideseasyaccesstoconsumersithasbeenrevolutionizedbyinternetradio.5.magazinesareseenbyadvertisersasanefficientwayto.reachtargetaudiencesmoderntechnologymakesitmoreentertainingc)appealtoeducatedpeople.d)conveyallkindsofmessages6.oui-of-homeadvertisinghasbecomemoreeffectivebecausebillboardscanbereplacedwithintwohoursconsumerstravelmorenoweverbeforesuchadshavebeenmademuchmoreattractivethepaceofurbanlifeismuchfasternowadaysthechallengetointernetadvertisersistocreateadsthatare.quicktoupdatepleasanttolookateasytorememberconvenienttoaccessinternetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobedirectmailisaneffecitiveformofadvertisingforbusinessestodevelopthispassagediscusseshowadvertisersselectforadvertisements.三.听力部分(10:00-10:35)sectionaa)givehisankleagoodrest.treathisinjuryimmediately.continuehisregularactivities.becarefulwhenclimbingsteps.12.a)onatrain.onaplane.inatheater.d)inarestaurant.a)atragicaccident.afadoccasionsmithsunusuallifestory.smithssleepingproblem.a)parenoteswithhisclassmates.c)talkwithherabouthislearningproblems.focusonthemainpointsofherlectures.a)themanblamedthewomanforbeingcareless.themanmisunderstoodthewomansapology.thewomanofferedtopayforthemanscoffee.thewomanspiltcoffeeonthemansjacket.a)extremelytedious.hardtounderstand.lackingagootplot.notworthseeingtwice.a)attendingeverylecture.doinglostsofhomework.readingveryextensively.usingtest-takingstrategies.a)thedigitaltvsystemwillofferdifferentprograms.heiseagertoseewhatthenewsystemislike.hethinksituealistictohave500channels.thenewtvsystemmaynotprovideanythingbetter.question19to22arebasedonthepassageyouhavejustheard.a)anoticebytheelectricityboard.adspromotingelectricappliances.thedescriptionofathiefindisguise.anewpolicyonpensionerswelfare.a)speakingwithaproperaccent.wearinganofficialuniform.makingfriendswiththemshowingthemhisid.a)tobeonthealertwhenbeingfollowed.nottoleaveseniorcitizensaloneathome.nottoletanyoneinwithoutanappointment.towatchoutforthosefromtheelectricityboard.a)shewasrobbedneartheparkinglot.allhermoneyinthebankdisappeared.thepensionshehadjustdrawnwasstolen.shewasknockeddowninthepostoffice.question23to25arebasedonthepassageyouhavejustheard.a)fessionalaccountancy.luxuryhotelmanagement.businessconferenceorganizationa)havingagoodknowledgeofitscustoms.knowingsomekeypeopleintourism.havingbeentothecountrybefore.beingabletospeakjapanese.a)itwillbringherpotentialintofullplay.b)itwillinvolvelotsoftraintravel.itwillenablehertoimproveherchinese.itwillgivehermorechancestovisitjapan.【篇三:2008年6月大学英语四级考试a卷试题】class=txt>partIwriting(30minutes)15%注意:此部分试题在答题卡1上。directions:inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonanswersheet1.forquestions1-7,choosethebestanswerfromthefourchoicesmarkeda),b),c)andd).forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.mediaselectionforadvertisementsafterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.wediscussherethemajortypesofmediausedinadvertising.wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-ofhome,internet,anddirectmail.televisiontelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.whenyouconsiderthatnearlythreeoutoffouramericanshaveseenthegameshowwhowantstobeamillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandandisimage.televisionprovidesanidealvehicleforthistypeofcommunication.buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.television'sinfluenceonadvertisingisfourfold.first,narrowcastingmeansthattelevisionchannelsareseenbyanincreatinglynarrowsegmentoftheaudience.thegolfchannel,forinstance,iswatchedbypeoplewhoplaygolf.homeandgardentelevisionisseenbythoseinterestedinhouseholdimprovementprojects.thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.second,thereisanincreseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.fourth,controloverproprammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.newspapersaftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers,thenewyorktimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannuslly・ithasincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryin168cities.locally,newspapersarethelargestadvertisingmedium.newspapersarealessexpensiveadvertisingmediumthantelevisionandprowideawayforadvertiserstocommusicatealonger,moredetailedmessagetotheiraudiencethantheycanthroughtelevision.givennewproductiontechniqued,adertisementscanbeprintedinnewspapersinabout48hours,meaningnewspapersarealsoaquickwayofgettingthemessageout.newspapersareoftenthemostimportantformofnewsforalocalcommusity,andthedebelopahighdegreeofloyaltyfromlocalreaders.radioadvertisingonradiocontinuestogrow.radioisoftenusedinconjunctionwithoutdoorbillboards(广告牌)andtheinternettoreachevenmorecustomersthantelevision.advertisingarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeans,ernetcompaniesarealsoturningtoradioadvertising.radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.twomajorchanges—satellitesaninternetradio—willforceradioadvertiserstoadapttheirmethods.bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.asaresult,radiowillincreasinglyattracttargetaudiencestholivemanymiledapart.magazinesnewsweeklies,women'stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket.magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.abroadcastmediumsuchannetworktelebisionattractsalltypesofaudiencemenbers,butmagazineaudiencesaremorehomogeneous.ifyoureadsportsillusteated,forexample,youhavemuchincommonwithmagazine'sotherreaders.advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetandiences.althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.out-of-homeadvertisingout-of-homeadvertising,alsocalledplace-basedadvertising,hasbecomeanincreasinglyef-fectivewayofreachingconsumers,whoaremoreactivethaneverbefore.manyconsumerstodaydonotsitathomeandwatchtelevision.usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.moreconsumerstravellongerdistancestoandrromwork,whichalsomakesout-of-homeadvertisingeffective.technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,ernetasconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarket.asconsumersgermoreoftheirnewsandinformationfromtheinternet,ernetadvertisingwillplayamoreprominentroleinorganizations'ernetaudiencestendtobequitehomogeneous,butsmall.advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.directmallafinaladvertingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient'smessage.directmailincludesnewsletters,posrcardsm,anspecialpromotions.directmailisaneffectivewaytobuildrelationshipswithconsumers.formanybusinesses,directmailisthemosteffectiveformofadvertising.注意:此部分试题请在答题卡1上作答。televisionisanattractiveadvertisingmudiuminthat.ithaslargeaudiencesc)ithelpsbuildupacompany'sreputationitappealstohousewivesd)itisaffordabletomostadvertiserswiththeincreaseinthenumberoftvchannels,.a)thecostoftvadvertisinghasdecreasedb)thenumberoftvviewershasincreasedadvertisers'inerestinothermediahasdecreadedthenumberoftvadspeoplecanseehasincreasedcomparedwithtelevision,newspapersasanadvertisingmedium.a)earnalargerannualadrevenuec)usemoreproductiontechniquesb)conveymoredetailedmessagesd)getm

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