2022 Q1消费者趋势报告-29正式版

ConsumerTrendsReportQ12022| 1

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ConsumerTrendsReportQ12022| 4

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

ConsumerTrendsReportQ12022| 5

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

ConsumerTrendsReportQ12022| 6

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

27%

24%

23%

62%

17%

ConsumerTrendsReportQ12022| 7

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

ˋˋ

63%

61%

18%

ConsumerTrendsReportQ12022| 8

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

ConsumerTrendsReportQ12022| 9

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

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ConsumerTrendsReportQ12022| 10

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

ˋˋ

62%

61%

56%

45%

50%

ConsumerTrendsReportQ12022| 11

01.Q1INSIGHTS:CONSUMERSCUTSPENDINGIN2022

65%

34%

37%

ConsumerTrendsReportQ12022| 12

ConsumerTrendsReportQ12022| 13

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

38%

42%

20%

ConsumerTrendsReportQ12022| 14

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

]

•

-29%

•

-23%

•

-21%

• -27%

• -26%

• -25%

ConsumerTrendsReportQ12022| 15

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

Walmart

59%

Target

23%

Walgreens

16%

Lowe’s

12%

AmazonGoorAmazonGoGrocery

12%

Kroger

11%

TheHomeDepot

10%

Apple

9%

Kohl’s

9%

Sam’sClub

8%

Costco

7%

BestBuy

6%

Macy’s

4%

Specialty,independent,localorboutique

3%

Albertsons

3%

Amazon

65%

W

34%

eB

16%

T

13%

A

8%

E

7%

L

6%

BestB

5%

HomeD

5%

M

5%

SamsC

4%

C

4%

W

4%

K

4%

Wish

4%

Facebookshops

3%

Instacart

3%

GoogleShopping

2%

Wayfair

2%

Specialty,independent,localorboutique

2%

InstagramShop

1%

A

1%

Houzz

1%

ConsumerTrendsReportQ12022| 16

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

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ConsumerTrendsReportQ12022| 17

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

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Q1(January-March2022).

ConsumerTrendsReportQ12022| 18

02.TRENDINGSPENDING:CONSUMERPULSEREPORT

•

67%

•

30%

•

27%

•

14%

•

17%

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ConsumerTrendsReportQ12022| 19

ConsumerTrendsReportQ12022|20

03.ECOMMERCEREPORT

34%

42%

24%

ConsumerTrendsReportQ12022| 21

03.ECOMMERCEREPORT

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Q12022

Q42021

ConsumerTrendsReportQ12022|22

03.ECOMMERCEREPORT

56%

ConsumerTrendsReportQ12022|23

03.ECOMMERCEREPORT

43%

34%

48%

43%

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ConsumerTrendsReportQ12022|24

03.ECOMMERCEREPORT

51%

ConsumerTrendsReportQ12022|25

03.ECOMMERCEREPORT

8%

ConsumerTrendsReportQ12022|26

03.ECOMMERCEREPORT

33%

ConsumerTrendsReportQ12022|27

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ConsumerTrendsReportQ12022|28

04.ABOUTTHEREPORT

48%

50%

2%

1%

18-24

13%

25-34

23%

35-44

21%

45-54

12%

55-64

12%

65-74

13%

75+

6%

15%

25%

17%

42%

$25,000

30%

$25,000to$34,999

19%

$35,000to$49,999

17%

$50,000to$74,999

15%

$75,000to$99,999

9%

$10