云南中式售楼处装修方案文本

CREATIVECUSTOMIZEDYOURLIFE盘石创意定制生活HUGE

RCKDESIGN

西双版纳绿城春江明月营销场域体验方案XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramSPACEAPPLICATIONDESIGNELEMENTprojectanalysisProjectFunctionprojectfunctionaldesignstrategydesignpositioning项目概况

Projectanalysis

设计概念

designconcept

设计来源空间应用设计元素

DESIGNRESOURESPACEAPPLICATIONDESIGNELEMENT空间架构

spacearchitecture

项目总平原效果图空间体验平面布局动线分析空间概念planelayouteffectpicturespaceintentionplanelayoutlineanalysisSPACECONCEPT项目位置周边竞品项目分析项目功能设计策略设计定位

CNTENT

ProjectAnalysis项目概况西双版纳嘎洒国际机场(5KM)SITE项目位置/ProjectAnalysis勐泐大道万达国际度假区(6.5KM)勐泐大佛寺(3KM）西双版纳傣族自治州政府(3KM)世纪金源高尔夫球场(4KM)勐海路机场路Xishuangbannalvchengchunjiangmingyuemarketingfieldexperienceprogram西双版纳总佛寺(1KM）SITE周晶边餐竞滚品/su各rr灾ou谜nd河in虾g遍co累mp什et吊in私gXi买sh义ua巨ng胡ba责nn亡a托lv势ch幅en乎g震ch彻un想ji恭an菊g并mi登ng诞yu抵e醒m毅ar裹ke斑ti稳ng析f批ie循ld蚊e禁xp剧er饰ie母nc渐e充pr翠og呆ra缘瑞m万科曼西提（99-128M²一~三房）观澜云顶（98M²二~三房）俊都大城（80-100M²二~三房）港湾新城（82-123M²二~三房）沧江一号（34-98M²一~三房）俊发滨江俊园（65-113M²一~三房）景德明珠（30-90M²一~三房）什先么厦人斜用什语么燥时堆间吧用如何劣用动线娇规赞划使桐用岔感混受运遇营除维汗护功能瞧规划项目盼分析/Pr杏oj赶ec乏t庭An登al池ys琴isXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

如身何卖打涝造山专倍属侮性煤营络销今场闯域驳体父验如泳何敌在桌竞后品惩中椅脱庆颖如而决出如何方提升猾绿城屋品牌缎文化项目铜功能/P艰r起o穷j崖e砖c筒t片A强n旅a扁l或y角s膏i请sXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

ProjectAnalysis接待DESIGNCONCEPT休闲养生spatialstructure会议DESIGNCONCEPT旅游度假ProjectAnalysis洽谈spatialstructure办公spatialstructure阅读spatialstructure品牌展示12项目鞠目标/Pr价oj衰ec摊t糖An拨al宝ys晓isXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

Lifeandculturecenter打造成生活文化中心以离新衣东流方饲风滨格喂作刘为心主纷要榜设阵计充手别法套，烫规麻划愉高贱品杆质针，岛精匪准稻市涂场闷定众位平，割社馅区遮景吧观王最嗽大负化均，喂打展造专生梯活遇文郊化浸中克心网。悔同拨时胞树待立父区思域慨标乐杆粗，擦提军高龙绿抛城工品民牌廊认猜知构度拦，的做谁到庄区体域目住佩宅摆明刊星傅品厦牌终。前期漠以售榨楼为支主要动目标骂，会缩慧所作茅为销怀售工串具辅由助左竿右后期舞以会成所功慈能为宪主，著服务程业主醉，面和向全木国度虹假/养生/休体闲识等粱客日户珠，提感升将项燃目然溢洗价录品搞质XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

主要押策略12设距计艇策逢略/从P斯R请O刘J鸡I订E配C认T萍A陆N芒A泡L识Y熟S救I馋S差异化去场景化，制造“情境”，从感官到心境的多维度体验；突破“传”，通过设计，传达“艺术性、文化性、当代性”等特点以达到“承”，为大众呈现一个体验云南地域中式的新奇维度文化植入结构重组、加入情感植入与空间的高度艺术化互动性，借古塑今，打造“承之情境”概念为产品营销提供脉络说辞立体设计把人与空间、空间与景观融合起来，协调新的城市建筑与自然环境以及地域性之间的关系，形成一种融合而富有灵魂与思想的建筑空间，实现人与空间在精神上的契合，打造西双版纳居住生活的新亮点！EC搭OL漂OG浴IC众AL念I影MP舍LA械NT途AT段IO协NDI饿FF素ER攻EN针TI顶TI升ONPL烫AN柱TE凑D佣CU虽LT贞UR餐E设计治策略/P饲RO浇JI内EC截T鹊AN寺AL则YS叔ISXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

如隔何浅打阵造陷专跨属况性访营再销诞场而域盟体亏验慰？如何思在竞梁品中之脱颖丸而出梨？如何盲提升患绿城辈品牌息文化陷？设计能定位/de份si唯gn邀p游os自it盒io男ni遵ngProjectAnalysis场域体验ProjectAnalysis民族风情ProjectAnalysis当代生活方式ProjectAnalysis新东方主义DESIGNCONCEPT设计概念设计赵来源/DE黑SI吴GN槽RE之SO锄UR赴EXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

天剂下偏如棋局一步须三算设税计武来蹈源/D糕E魄S叮I婶G阻N谈R谣E妖S抬O仅U古R出E云子对弈气数纵横设侨计槽元脑素/DE具SI械GN吧RE胀SO态UR破EXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

元素萝提炼解构元缎素狸提背炼重递组重夹组解斜构spatialstructure空间架构建兴筑缝效捆果基图/Ge蜡ne咬ra潮l餐pr乓oj没ec黑t填pl财anXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

项宪目脆总胁平乡丰面/Ge爹ne展ra乐l抱pr欲oj丈ec旁t雹pl偿an营易销晚中撞心&会狮所栽区工域空间体验情绪/Spatialexperienceemotion引人差入胜陶层态层递赞进各步移衬景异号视没其全向身喜于翠景自冬在势耐人颂寻味主入口MAINENTRANCE功能空间FUNCTIONSPACEF播a猴s烂c知i认n引a杜t蚕i尝n继g候,帖l截a似y停e床r帅u证p岩o偷n前l姑a艺y国e清r翼o炮f杯p真r币o问g奖r意e斯s靠s德i汉v欢e骄,礼d衔i财f叮f尝e挺r镜e贪n尝t笨s叹t辨e絮p惨s铃t属o闻m喘o色v躬e巧t总h意e擦s线c促e讨n殃e邪,纪a逮s色t歇h减e秃w躁h系o顷l娃e截b塔o铅d队y倘,贷i幻玉n茎t绵h沉e貌s垮c伙e鼻n恭e俩c耽o馋m妥f浙o融r述t狡a足b谷l嘱e璃,它i母n修t乘r捏i冰g吧u位i携n相gXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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空间虑体验/s积p湖a摔t润i寻a房诚l威e移x态p照e革r产i凶e缺n触c秤eXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

度情篇论局篇合纵篇接待上区展咸示箩区会再所区体验分析/SpatialexperienceemotionXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

度情篇欲迎而芷welcomewithreluctance论局篇欲显而隐Explicitandimplicit豁然开朗suddenlyenlightened合纵篇探幽寻境ExploretheRealm别有洞天aworldallitsown一层淹原始返平面/G躬e电n枣e黑r抛a馆l罗p泰r幼o集j康e灾c死t施p贞l闯a笨n一栋层治原贵面烦积:15青70茎㎡改造徒后面欺积:1肉5瓶7议0棒㎡负你一志层售原洽始押平呆面/G惩e率n米e扒r挡a再l溉p童r惑o示j他e素c爬t惠p冠l对a老n负一颤层原攻面积:2风9峡3挤0角㎡改勾造休后挠面万积:29晚80岔㎡空间椅规划/Ge轻ne串ra砍l狐pr避oj负ec击t泡pl渠an负恼一踩层什平欠面一层俊平面业主引入口楼是梯奥（久通或往聚负掌一宪层叛）楼梯黑（通习往一治层）垂抖直增电定梯导（妄通摘往党负马一丙层邀）一层紧平面/G神e锤n绍e单r册a谅l桃p暮r蜓o衣j雪e府c绘t匀p膀l峡a惜n一硬层辽动剂线/G榜e吧n者e乱r往a路l美p荒r贱o掠j浴e意c隙t丙p现l认a抓n主昏动底线次动代线spatialstructure空间概念招待珍区概钻念/G殃e竭n王e眉r挎a伙l姻p滔r丸o毙j问e题c衰t吐p蜓l夫a另n接依待冠前与厅:18元7㎡L岛i及f址e梁i遭s她q笔u其i首e贪t衣,乌a谦n参d病i巴t峡s挪f订e卧e蒙l仙i售n呆g窃s是a堪r因e皂d姜i啄f贼f汁i体c猛u提l建t移t夸o绵s刮e眼e去:施f勉e歪e棚l萌t贫h宗i地n震g滴s遮a降n汗d完m懂o弄v甚e贯,览a正n寸d通t捐h撞e栗n救c碌a症n超b武e究d薯i乓s元c好e痕r史n掏i业b绳l隙e卷f宿r袖o企m道t误h咽e草c狮h培e茂s煌s唐,巧t屡o竭c急h防e镰s将s散f昆r资i烦e篇n肚d伪s白,医s地a维i忠d野w抢i蚊t弊h辟f落o逮r网m鱼a宇l作b爱o稼w布s奖i踩n具w践e赶l钩c央o员m右e借景否为框扛，框下境引央情把辣中桑式抓传括统袄园恢林求手封法尾植垄入肯棋归局只之赢道以吵情段引寻人亚入典胜苗，命层萄层施递歉进度头情汪篇接滑待竿前党厅XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

招待区概念/HostingareaCONCEPT展示扬区平杯面/G买e沟n犹e饱r璃a小l迁p吨r绳o箩j惯e驴c型t持p俱l崖a拢nTheroadofgame,withthenumberthatresembleszhoutian,gamesquareandstatic,chesscircleandmove欲显而隐：局之路，三百六十有一，以象周天之数（阴历一年为三百六十一天）局方（天花）而静，棋圆（沙盘）而动论局篇沙盘枪区展示区概念/exhibitionareaCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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展示区概念/exhibitionareaCONCEPT负一侍层平贴面区问域布律局/G顷e带n尘e蒸r李a文l删p丽r购o咳j粘e举c愚t袋p睛l吃a凤n以逸洞微座子纲格纵横休闲只吧区餐饮涛区儿各童甜区健身惊区名浮临帅会乖所物业喷办公治区营瞧销泳储逮物五间负一怎层平办面动淹线/G丝式e裕n足e顶r奔a输l玻p吗r摔o熊j决e历c挤t侄p需l莲a声n主旅动海线次动冷线负一捧层平愚面方拾案A/G姓e断n红e曲r寒a身l配p醋r磨o汤j迟e划c竞t敌p堆l吐a泊nCLUBconcept会所概念会所概念/CLUBCONCEPT合纵假篇XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

以逸洞微座子纲格纵横休企闲驻吧另区餐饮甚区儿赔童络区康体践区名临拒会所虚实禅茶点区休闲炊吧概麦念/Ge稠ne与ra斗l没pr考oj贸ec统t编pl员an休棕闲掉区:47虾0㎡Wilsonroad,thehusbandofthewiseatnotmeng,inordertoyiyangshengrui对奕之道，能预见未发生的事情谓之智者（一步三算）需以逸代劳，养精蓄锐以逸卫生间营销办公室VIP室会议室/二次使用茶吧VIP室休闲吧概念/leisurebarCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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休闲吧概念/leisurebarCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

VIP室概念/VIPCONCEPT名乱临征会匠所/Ge汇ne泳ra议l忘pr超oj报ec质t舰pl畅anVertical,openalso,wordalso,Yangalsohorizontal,closedalso,silentalso,YinalsoYinandYanganditsharmony,inordertochangeallthings纵之者，开也，言也，阳也横之者，合也，默也，阴也阴阳其和，以化万物纵横名作临驳会子所:3恢9顿5惩㎡私扣人匹包辣房会寸客烧区书法馆西健餐/茶织室棋牌匪室私人负厨房私裤人竿通握道茶至艺淋馆名临会所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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名临会所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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名临会所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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名临会所概念/privateclubCONCEPT餐谊饮举区/G静e妻n绿e涌r惧a捕l灶p贡r决o元j霉e盒c肥t葛p桥l躲a和n餐饮该区:11蜡50刺㎡Lifeandquiet,itsfeelingsaredifficulttosee,needtofeelthingsinsight,andthendiscernible人天生下来就是静态的心性是很难察觉的食色，是人的本性通过我们细心观察然后可以判断一个人的本性和他的需求洞微外静摆掏区连通索房就甚餐雪区特份色要餐照厅厨房多谦功揪能寄区餐厅区概念/RestaurantareaCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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餐厅包房概念/restaurantconceptXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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多功能厅概念/Multi-functionalhallCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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康体椒区/Ge奸ne碍ra腥l枣pr遮oj宵ec急t都pl多an康织体夏区:2抵3悲0拆㎡Ch骂es暑s池la夜yo旅ut呜,肝do差a死bi田de壁b辫y作th凳e厅ou疼tl渔in司e吹la希tt疾ic载e,壁t暴he么b溜od哨y注is把a拦ls菜o;究T奔o乳ho宵ne除t奋he败h鸡ea柳rt拒w罩it穗h兽th或e幅bo示dy犯,疾th屋at枯i胶s凤th挽e迷ca墙se下蛾棋乡丰对洽弈痒的问布炊局还，糕需匙要庆遵泄守毁棋劈燕道凤的涂纲营格纲织，灭身剥体夏的疗固傅本套体蜘格磨炼素身体捧锻砺虑心性损，我玩们称拾之为壳品格纲格更衣灭室健身房瑜伽区XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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健身房概念/gymCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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瑜伽室概念/yogaroomCONCEPT康体区概念/passageCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjia