经贸英语专业词汇

经贸英语专业词汇Unit1存款depositmoney储蓄账户savingsaccount储蓄债券savingsbond商业领域lineofbusiness分销distributinggoods高品质商品highqualitygoods停止运营suspendoperations减少购买curtailtheirbuying商业瘫痪businessparalysisUnit2制造业manufacturingbusiness有形商品tangiblegoods服务业servicebusiness财务管控financialcontrols营销战略marketingstrategies产品设计productdesign研发行为researchanddevelopment竞争环境competitiveenvironment财政政策fiscalpolicy生产线productionline资源配置allocationofresources收入分配distributionofincome微观经济环境microeconomicenvironment宏观经济环境macroeconomicenvironment财政年度currentfiscalyear公共支出和税收publicexpenditureandtaxation货币政策monetarypolicy利息率rateofinterest信贷的可获性availabilityofcredit汇率政策exchangeratepolicy政府干预governmentintervention外汇市场foreignexchangemarkets经常项目和资本项目thecurrentandcapitalaccounts'收支平衡表thebalanceofpayments国内货币政策domesticmonetarypolicy利率水平interestratelevels国际贸易政策internationaltradepolicy出口补贴出口补贴subsidiesforexports进口关税tariffs(duties)onimports进口配额invertedpyramidforminvertedpyramidformimportquotas保护主义措施protectionistmeasures供给经济政策supply-sidepolicy国有资产的私有化privatizationofstateassets市场经济themarketeconomy工资支付水平wagesettlement紧急措施emergencymeasures培训项目trainingprograms就业政策employmentpolicy刺激总需求stimulationofaggregatedemandUnit3制成品manufacturedgoods占…比例accountfor工业材料industrialmaterials原材料rawmaterials半成品semi-manufactureditems资本品capitalgoods贸易伙伴tradingpartner贸易差额thebalanceoftradeUnit4限制贸易restricttrade自给自足self-sufficiency资本设备capitalequipment中间产品intermediateproducts国内市场domesticmarkets外汇foreignexchange初级外向型primaryoutward-lookingstage消费制成品manufacturedconsumergoods进口替代型的工业化import-substitutingindustrialization寻求海外市场seekmarketsabroad满足国内需求satisfieddomesticdemandUnit5头版frontpage直接的新闻报道straightnewsarticle新闻特写featurenewsarticle后续报道follow-upnewsarticle导语theleadparagraph倒金字塔形农产品和工业品交易价格农产品和工业品交易价格farmandcommodityexchangeprices分类广告classifiedadsUnit7失业处于历史高点unemploymentatrecordhighs泡沫经济bubbleeconomy失业处于历史高点unemploymentatrecordhighs泡沫经济bubbleeconomy焦虑指数anxietyindex焦虑指数anxietyindex公司改组corporaterestructuringUnit8品牌名称brandname品牌象征brandsymbol注册商标registeredtrademarks自有品牌privatebrands营销优势marketingadvantage不知名品牌lesser-knownbrand有形和无形标志tangibleandintangibleattributes家族品牌familybranding控制市场dominatedthemarket获得全部的专有权achievecompleteexclusivity国际协议internationalagreements灰色市场“graymarket”goodsUnit9达到白热化reachedfeverpitch市场主导marketdomination公平竞争faircompetition贴牌产品Own-LabelProducts企业巨头thecorporateheavyweights品牌忠诚brandloyalty超市连锁店supermarketchain账面价值thebookvalue品牌延伸brandstretching家喻户晓的名字thehouseholdnames提升品牌知名度increasebrand-awareness潜意识的广告subliminaladvertising盗版thepiratebrands市场饱和marketsaturation建议零售价therecommendedretailprice产品扩散productproliferation反消费者利益保护的运动anti-consumerismmovement产品拥挤productclutterUnit10有竞争性的价格competitivepricing市场研究机构market-researchfirm合资企业viajointventures收贝勾mergersandacquisitions国有企业state-ownedenterprises上市公司listedChinesecompanies售后服务after-salesservice白色家电whitegoods宣传预算promotionbudget专业店aspecialtyshop集体企业acollectiveenterprise分销渠道distributionchannelsUnit11广告业advertisingindustry广告经费advertisingexpenditures潜在客户potentialcustomers销售促进salespromotion机构广告institutionaladvertising行业协会tradeassociation户外广告牌outdoorbillboards单体店one-unitdepartmentstore杂货铺varietystore观众收视率audienceratings大众媒介massmedia经销店branchoutletsUnit12产品系列lineofgoodsUnit13保险公司insuranceagencies营销调研marketingresearch产品策划productplanning商业交易businesstransactions非营利机构nonprofitorganizationsUnit15购买动机buyingmotives冲动行为actonimpulse店面形象storeimage商品类别assortmentofmerchandiseUnit16销售技巧sellingskills